The Latest
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Spotify, 'Fortnite' developer form group to demand App Store changes
App developers take their complaints about the business practices of app store operators like Apple to the next level with the formation of an advocacy group.
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Influencer impact increasingly tied to diversity, study says
One-third of consumers now make purchases based on the recommendations of a more diverse group of influencers than before social injustice protests started this summer.
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Courtesy of TikTok
TikTok races into first NASCAR sponsorship with Hispanic newcomer
As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.
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Nike
Nike drives digital revenue with 150% jump in demand on mobile app
Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.
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Courtesy of Mucinex
Mucinex drives trial with omnichannel experience built around QR codes
Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.
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Courtesy of Bagel Bites
Bagel Bites dips into Twitter debate about how dogs should wear pants
The Kraft Heinz brand sold out of dog pants within a day as part of a campaign that taps into pop cultural debates at a time of increased polarization.
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Courtesy of EA Sports
Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors
Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.
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Courtesy of RTO+P
Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok
Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.
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Courtesy of 8th Wall
Wine brand trials new web-based AR tech designed for bottles and cans
With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.
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Courtesy of TikTok
Deep DiveHow TikTok's uncertain future and COVID-19 are transforming influencer marketing
As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.
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Courtesy of Kellogg's
Kellogg's Special K offers cereal kit inspired by Twitter conversations
"Blursday" kits aim to help people avoid the feeling that each day is blurring into the next as consumers spend more time at home.
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Courtesy of Rooster Teeth
WarnerMedia's Rooster Teeth offers AR experience for virtual fan event
The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.
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Courtesy of Lowe's
Lowe's sees biggest social media lift from New York Fashion Week
While NYFW experienced significantly less engagement than normal due to the pandemic, followers on social mentioned the retailer more often than top designers during the event, Talkwalker found.
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TikTok still faces uncertain future in US amid conflicting claims about deal
After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.
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Peter Adams for Marketing Dive
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.
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Mobile game engagement struggles in pandemic despite low install costs, study finds
Until consumers see a stronger recovery in their discretionary incomes, in-app spending could remain lower than in years past.
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Courtesy of Snap
Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat
As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.
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Courtesy of Google
Google's new search features let shoppers see curbside, in-store pickup offerings
The tech giant has made changes to accommodate changed shopping behavior as it saw spikes in searches for "safe shopping" and pickup services.
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TikTok downloads banned as of Sunday, setting off new scramble in video app saga
The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.
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Retrieved from TikTok on May 27, 2020
TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future
The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.
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Courtesy of Facebook
Facebook plans to sell AR-equipped smart glasses from Ray-Ban
Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.
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Walmart reportedly in talks to join Oracle's proposed stake in TikTok
The retailer is now expected to team with Oracle on the deal, giving it access to a platform boasting potential in e-commerce and advertising as it works to keep pace with Amazon.
UPDATED: Sept. 17, 2020 at 10:47 a.m. -
Opinion
Realities of a cookieless and IDFA-free future
Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan.
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Cody Boteler/Mobile Marketer
Torrid triples click-through rate with emails linked to personalized maps
Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic.
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Courtesy of Kargo
Kargo partners with AMP Project to expand mobile ad inventory
Bauer Media Group and Leaf Group are among the first media companies to offer Kargo's custom ad formats on their AMP pages.
