The Latest
-
Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat
The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.
-
Niantic acquires AR studio Sensible Object
Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.
-
Mobile data usage surges 82% amid IoT growth, survey shows
Americans connected 421.7 million mobile devices to wireless networks last year as 5G deployment is underway.
-
Deep DiveCan new solutions and greater collaboration finally beat mobile ad fraud?
Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement.
-
Neiman Marcus rolls out Alipay
The retailer is the latest to partner with the mobile payments company to draw in international customers.
-
L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'
A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.
-
T-Mobile updates connected-car app, adds gas station locator
Customers also can request Allstate Roadside Assistance and track the location of a coming tow truck in real time.
-
Snap alum launches curated online store Verishop
The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.
-
Visa's sensory branding drives 14% gain in positive brand perception
Having a sonic identity could be important for the payments processor as it seeks to stand out among a crowded field of digital wallets.
-
MAC Cosmetics tries on YouTube's newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.
-
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
-
Hollister taps Twitch, gaming influencers for experiential event
The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.
-
Eagle Creek debuts NFC-connected luggage
The luxury travel bag company hopes that the new feature will help them track customers and engage tech-savvy millennials, who are big travel spenders.
-
Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue
The subscription sports video service saw revenue 9.5 times greater than May 2018.
-
Postmates delivers free lunches inspired by Amazon's 'Marvelous Mrs. Maisel'
The delivery tie-in aims to showcase Postmates' delivery services in a competitive market by highlighting cuisine from the hit show.
-
WarnerMedia debuts NYC innovation lab to spur 5G growth
The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.
-
Study: Agencies face cost, tech hurdles with AR advertising
However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.
-
Samsung, 3M test Spotify's podcast audience targeting
As podcast listenership surges 250%, the streaming service touts its ability to reach specific audiences.
-
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
UPDATED: June 18, 2019 at 10:14 a.m. -
TikTok's in-app purchases surge sixfold on digital coins, study finds
The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month.
-
TGI Fridays picks up Uber tab for guests in new pilot
The deal is part of the chain's partnership with Uber Vouchers, a program launched in April, and is designed to drive more foot traffic to stores.
-
Pinterest expands social commerce partner program
To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.
-
Amazon releases tools for kid skills in Alexa
Three new tools for creating kid-related skills aim to keep the account holders' controls in mind.
-
Chipotle, Marc Anthony see viral growth via TikTok
After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.
-
Brand-safety incidents on mobile apps jump 194%, study says
A global jump in brand-safety incidents and 120% increase in fraudulent apps for connected TV and mobile means stakes are high for mobile advertisers, DoubleVerify said.
