The Latest
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Are mobile apps worth it for small retailers?
BuyBuy Baby and Little Birdies Boutique have two things in common: Both are children's retailers and can be found in Apple's App Store.
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Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
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Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
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Google pulls 85 adware-infected apps after 8M downloads
The apps exploited older versions of Android to trigger ads that were difficult to skip and often five minutes long.
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Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
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New Uber feature incentivizes shared rides
Non-Stop Shared Rides will make carpooling more convenient for some passengers, potentially elevating Uber's value over rivals.
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Study: Texting tops email for fast marketing communication
Three-fourths of people said they read text messages in two minutes or less, compared to at least 10 minutes for email.
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Smartwatch market expands 38% in Q2 on Apple, Samsung strength
Fitbit's Versa Lite watch lost market share, indicating that consumers are less likely to buy lower-end wearables with pared-down features.
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Tyson's Ball Park Franks challenges moviegoers to AR hot dog derby
The meat brand worked with National CineMedia on its first interactive ad campaign in theaters.
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WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
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Spartan kicks off mobile community for obstacle course racing fans
Race participants and fans can access exclusive content from athletes and personalities through the Rakuten Viber hub.
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52% of retailers feel ill-prepared to support emerging mobile tech, study says
AI, chatbots and AR/VR are supported by just 9% of retailers, and a lack of integration could hinder customer engagement.
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Shoppers favor AR/VR, subscription services over smart speakers, study says
The adoption rate remains low for voice shopping with just 8% of U.S. consumers trying it, but 23% are considering it for future purchases.
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Facebook remains king as restaurants rethink social media marketing
A Toast report found that 67% of restaurants plan to pay for social media ads this year, with 91% advertising on Facebook over rival platforms.
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Toyota drives 53% video view-through rate with Pinterest Pins
A campaign for the 2019 Avalon snagged millions of impressions and was the carmaker's best-performing ad effort on the platform.
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Poland Spring answers recycling questions on Instagram
Nestlé's bottled water brand is working with the Recycling Partnership to raise awareness around what is #NotTrash.
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Levi's tailors sports marketing strategy as athletes become influencers
Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel.
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Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
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Gen Z seeks all-day entertainment from mobile devices, study says
Among those in the cohort who watch videos on Facebook, 83% said a mobile device was their primary viewing platform.
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TikTok's parent company unveils Chinese search engine to rival Baidu
ByteDance is parlaying its core business in news and video into a potentially lucrative market for search advertising.
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Klondike extends 'What Would You Do' messaging with Twitter dare
A social media contest to win a lifetime supply of treats follows the brand's return to its signature catchphrase in April.
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Coty's DTC brand Younique launches AR beauty tool
The company introduced facial analysis tech to let users virtually sample cosmetics.
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Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
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Kool-Aid Man crashes into mobile screens on Cameo video platform
Enlisting performers Flavor Flav, Raven-Symoné and Ginger Minj, the Kraft Heinz brand is pushing personalized messages for National Kool-Aid Day.
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Re/Max unpeels digital stickers for homebuyers' mobile messaging
Branded visuals are available through texting and WhatsApp, and as GIFs on Instagram Stories and Snapchat Stories.
