The Latest
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All 4 major US carriers roll back data sharing with brokers
AT&T, Sprint and T-Mobile followed Verizon in ending business with Zumigo and LocationSmart, whose practices are under growing scrutiny.
Mobile marketing trends -
L'Oréal glamorizes AR tech with 2-way beauty consultation
A new offering for the company's NYX Cosmetics brand unveiled at Cannes Lions lets a beauty professional virtually place products on a user's face through a smartphone.
Apps -
Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators
The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content.
Apps -
Marriott brings Amazon's Alexa to the hotel room
Amazon demonstrates the range of uses for Alexa with new hospitality-focused features at select properties like Marriott, Westin and St. Regis this summer.
Tech and platform developments -
AB InBev debuts first blockchain-based mobile ad campaign
Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data.
Campaigns -
Facebook adds autoplay video ads to Messenger
Users can't opt out of the ads, which will appear in the chat app's inbox alongside messages from friends and other contacts.
Apps -
Google debuts podcast app for Android
Listeners can receive content suggestions from the search giant based on their subscriber history and preferences.
Apps -
JBL launches Instagram audio series for NBA Draft Day
The 60-second series follows draftees like Marvin Bagley III and Michael Porter Jr., as they await news about their future teams.
Apps -
Oath brings VR ads to programmatic marketplace
LG, Chevrolet and Peugeot are already using Oath's new 3D mobile ads.
Mobile marketing trends -
IDC: Smartwatches to drive growth for wearables
The forecast comes as Garmin debuts a line of watches with contactless payment, topographical maps, storage for music playlists and biometrics.
Mobile marketing trends -
Magna upgrades global ad growth forecasts, with Facebook and Google as drivers
A string of controversies appears to have had little impact on both companies' momentum, as they reported collective revenue growth of 31% in Q1.
Campaigns -
Study: Mobile ads to exceed 30% market share in 2020
While mobile ad spending is estimated to overtake broadcast TV in 2021, TV still spurs greater ad recall among viewers.
Ad blocking -
Lululemon notches 38% open rate by optimizing emails for mobile
Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.
Campaigns -
OpinionComing to terms with GDPR: A reckoning for app developers
New privacy regulations have become a catalyst for companies and their digital consumers to conscientiously deepen their relationship, writes Leadbolt's CEO and founder Dale Carr.
Apps -
DC United brings virtual currency to new Audi Field app
Attendees can earn Fan Allocation Money to trade for upgrades and experiences at the soccer stadium.
Apps -
Nestlé Pakistan's mobile web campaign features 3D imagery
The company promoted Pure Life water's new bottle design with a strategy that didn't strain low-bandwidth networks in the country.
Campaigns -
Volvo, HP test LinkedIn's new carousel ads
Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.
Apps -
Study: App marketing drives 80% jump in sales since 2016
User loyalty, retention and profitability remain significant challenges for apps.
Apps -
Macy's recruits employees as brand ambassadors
The department store is transforming employees into social media influencers in order to drive brand connection and sales.
Apps -
Facebook launches gaming video platform to battle Twitch
Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.
Apps -
EMarketer: Zelle to become most-used P2P payment app
The platform is predicted to overtake PayPal's Venmo and Square Cash this year for person-to-person payments.
Apps -
Report: Snapchat ad prices plummet
The image-sharing app has the lowest prices for ad placements among social media platforms.
Apps -
Bud Light, Dunkin' are first to sponsor Snapchat's AR games
Branded Snappable games show the company's continued focus on AR to engage users more immersively.
Apps -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
Apps -
ESPN trolled iPhone users during NBA Finals
The sports network used AirDrop to send individualized messages to bystanders in five NYC locations.
Campaigns