The Latest
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OpinionWhat wasn't at CES matters most
Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.
AR/VR -
Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds
Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.
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Digital personal shopping assistant VERA debuts at NRF's Big Show
Piktorlabs has launched shopping assistant technology which can be used in-store or through e-commerce sites and mobile apps.
Shopping -
Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
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Subway expands mobile marketing abroad after 10x ROI in US test
The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty.
Shopping -
Tencent readies voice assistant for WeChat
The company also wants to boost the monetization of advertising on its Mini Programs platform.
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Study: Social video ads are key as mobile dominates millennial, Gen Z viewing
More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.
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AT&T and T-Mobile promise to stop sharing mobile location data
The companies will cut off access to the information by March, giving them time to adjust for services like emergency roadside assistance.
Messaging -
CBS Sports plans 30 hours of livestreamed content for Super Bowl week
Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms.
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Amazon launches ad-supported streaming site IMDb Freedive
The move comes as Amazon pushes deeper into advertising and as the streaming video market grows increasingly crowded.
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Meta Co. still in AR headset business, despite shaky industry
The company's public statement around its open operations follows a bumpy year for developers of AR technology.
AR/VR -
Audi sponsors Alexa briefing from The New York Times
Plus, the newspaper added five Alexa skills including a daily briefing and quiz for on-the-go listeners.
Tech and platform developments -
Ulta blends with Perfect for in-store beauty try-ons
The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.
AR/VR -
Report: Amazon offers influencers commissions up to 10%
Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.
Shopping -
Study: Mobile garners 50% of holiday search budgets as campaign costs rise
Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.
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American Eagle tries on interactive fitting rooms at flagship stores
With the digital screens, associates can more efficiently assist customers for a streamlined in-store experience.
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AT&T, Verizon showcase 5G future at CES
Rival carriers disputed AT&T's claims about an early 5G rollout.
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Wayfair, StubHub team with United Airlines for frequent-flyer app relaunch
The revamped loyalty app comes just days after United announced voice-enabled check-in features on Google Assistant.
Shopping -
Commuter commerce represents $230B opportunity
About 73% of commuters surveyed by Digital Drive and PYMNTS.com said they already connect to the internet while driving.
Shopping -
Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds
Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.
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Deep Dive6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
AR/VR -
L'Oréal's new skin tracker tech debuts at CES
Paired with a mobile app, My Skin Track pH captures sweat from skin pores to read acidity levels and make customized La Roche-Posay product suggestions.
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Twitter will focus NBA livestreams on individual, fan-selected player
Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."
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Honda integrates Lego, Grubhub, Mastercard in connected-car prototype
The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.
AR/VR -
Neutrogena teases 3D-printed, customized face masks ahead of CES
MaskiD's app uses a smartphone camera to scan and map a user's face to deliver more accurate skincare recommendations.
Shopping