The Latest
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How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
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SponsoredRemove marketing blind spots using real-world location insights
You know what your customers are doing online. Now uncover what they’re up to offline. Gimbal Trends is a first of its kind location and foot traffic analytics platform built atop the richest independent location data set in the industry.
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1/3 of Instagram users have bought directly from an ad, study finds
Gen Zers showed the highest likelihood to buy via an ad, while women ages 35 to 45 showed the lowest, VidMob found.
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Will Dunkin's mobile ordering expansion challenge Starbucks?
The coffee chain made its On-The-Go mobile ordering feature accessible to all customers, not just DD Perks Rewards members, as part of its app update.
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L'Oréal's Color&Co adds AR hair color try-ons
The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.
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76% of ad execs haven't placed ads on Snapchat, study says
Future spending intentions on the image-messaging app have improved since April, according to RBC.
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E!, Vans boosted results with Facebook's new interactive ad formats
Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
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Study: 70% of people will swap store visits for voice assistants by 2022
Consumers increasingly prefer to interact through voice tech or chatbots than with humans, Capgemini found.
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Fox Sports kicks off NFL season with Pandora's dynamic audio ads
For the first time, Pandora is integrating its 3D audio tech with Dynamic Audio Ads to deliver personalized messages based on location and time of day.
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Starbucks launches voice ordering with Alibaba in China
Consumers will be able to order delivery from the coffee chain through Alibaba's smart speaker, Tmall Genie, which tracks orders in real time.
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Reports: Facebook teams with Ray-Ban on smart glasses
The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.
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55% of Gen Alpha wants to buy what their favorite YouTube, Instagram influencers wear
A new report also showed that 14% of the emerging age group are interested in the idea of influencers launching their own retail outlets.
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Postmates brings mobile food ordering to Yankee Stadium
Attendees can order and pay for food on the app and receive a notification when it's ready for pickup from designated locations.
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Mobile commerce evolves along with food and beverage
Pinterest and Iris Nova are two companies that are innovating the way customers can explore and buy groceries, and both talked at Groceryshop about what's ahead.
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Snapchat ramps up camera tools with new 3D effects on iOS
Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.
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Michael Kors led NYFW social buzz with 11.4M engagements
Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.
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Viber lets app brands, users create customized stickers for messages
Brands including Snickers and Re/Max have embraced digital sticker packs as part of their mobile marketing mix to boost awareness through organic UGC.
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Cadillac unveils new car model on Instagram for 1st time
The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.
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YouCam Makeup app unveils Halloween contest
The winning look will be featured in the official YouCam Halloween Costume Makeup Collection.
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Hyundai revs up AR experience in Music Midtown festival app
An app sponsored by the carmaker hosts exclusive views of performances streamed by concert promoter Live Nation.
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American Eagle pilots TikTok's new in-feed video ads for back-to-school
In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.
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PepsiCo's new loyalty program offers cash back via PayPal, Venmo
With PepCoin, consumers earn rewards after scanning snacks that will be transferred to their PayPal and Venmo accounts once $2 is reached.
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Oreo debuts Alexa integration to help fans guess mystery flavor
Timed to promote a mystery Oreo flavor, the integration will provide clues for guessing the new entry and placing direct voice orders.
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Majority of NFL fans watched opening week games via streaming, apps
A study by Colling Media found the league's Sunday Ticket offering led the pack of content providers with 20% market penetration.
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Urban Decay dishes out makeup samples to Bumble app users
Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.
