The Latest
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Most diners order delivery through restaurants, not third-party apps
Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.
Shopping -
Mercedes' Instagram contest helps fans fulfill their bucket lists
The carmaker will use the A-Class sedan to help winners cross off things they want to do before "kicking the bucket."
Social -
CVS unveils 360-degree ad for new 'shop in shop' beauty space
Clickable hotspots in the immersive video link to more information about BeautyIRL's offerings.
AR/VR -
In-app ads can raise campaign ROI by 41%, survey says
Three quarters of brands have asked their media agencies to buy in-app ad placements due to their favorable metrics.
Campaigns -
UNTUCKit adds mobile checkout to its in-store experience
The clothing retailer has a history of mobile tech advances, including RFID and beacons in stores.
Shopping -
Renault Italy taps Messenger chatbot to drive SUV sales
A Japanese-style animated series on Instagram Stories takes viewers through a storyline around the 100 special-edition cars.
Messaging -
USA Today boosts metrics with mobile web redesign
Faster page load times and a uniform look increased readers' average time spent on the site by 28% since last year.
Campaigns -
Burger King partners with DoorDash for Twitch takeover
The chain's king mascot will battle popular gaming personalities in Activision's latest "Call of Duty" game.
Shopping -
Luxmart doubles sales conversions with progressive web app
Fast-loading web pages removed a major source of friction for shoppers of the online retailer.
Shopping -
Study: 38% of shoppers use mobile savings apps, up from 10% in 2014
More than half of people are willing to receive texts with discounts while they shop in a brick-and-mortar store, the Forrester and RetailMeNot survey found.
Shopping -
Asos debuts voice-powered shopping on Google Assistant
The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.
Search -
Subway brings delivery to more than 9,000 locations
The sandwich chain is teaming with Postmates, Uber Eats, DoorDash and Grubhub as consumer demand for convenience grows.
Shopping -
Deep DiveHow to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
Shopping -
CVS now accepts Apple Pay
The drugstore retailer is the latest onetime supporter of the CurrentC mobile wallet platform to begin accepting Apple Pay.
Shopping -
Survey: Most businesses say their apps are a 'financial success'
Measuring profitability varies, with some companies attributing lead generation or a lift in brand awareness directly to their mobile apps.
Search -
Walmart, PayPal partner to offer in-store services
The duo plan to offer account deposit and withdrawal functions in stores via the PayPal mobile app.
Search -
MLB integrates Google Assistant into broadcast and social content for playoffs
During the championship games, which start today, announcers will ask Google Assistant a variety of questions.
Campaigns -
Allstate's app adds AR tool to ease emergency planning
The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.
AR/VR -
Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
AR/VR -
Wayfair launches AR home design app for Magic Leap headset
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
AR/VR -
AARP's smart speaker app aims to get out the vote
"Raise Your Voice" works with Amazon Alexa and Google Assistant to urge older Americans to be more politically active ahead of the midterm elections.
Tech and platform developments -
Having a #BadHairDay? Pantene offers consultations on social media
The P&G brand's "14-Day Challenge" asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.
Social -
Delta polls passengers via Twitter to select seasonal in-flight movie
The holiday movie poll follows two earlier surveys that received more than 300,000 votes on the social channel.
Social -
Verizon kills blocker of ad tracking on Safe Wi-Fi app
Apple's App Store and Google Play pressured the company to remove the feature or risk being banned, the telecom giant said.
Tech and platform developments -
Facebook's Marketing Partner program integrates smaller agencies, consultants
The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.
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