The Latest
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YouTube opens gaming section, will shutter standalone app in 2019
Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.
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Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says
Up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time, Amazon is set to generate $4.61 billion in U.S. ad revenue this year.
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Victoria's Secret's Pink revamps loyalty with fresh mobile app, college focus
Pink Nation's app redesign includes links to Campus Rep brand ambassadors and first looks at new products, games and member-only shopping events.
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Hasbro tests Amazon's toolkit for Alexa-powered gadgets
The new toolkit lets developers more easily pair their devices with Echo speakers.
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Renault-Nissan-Mitsubishi partners with Google on in-car voice tech
The carmakers will build vehicles whose digital dashboards run on Android and handle voice commands from Google Assistant.
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Google plans to loosen control over AMP
The search giant is forming committees with companies like The Washington Post, eBay and WordPress developer Automattic to make decisions about the mobile page format.
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Carnival cruises debut 'OceanView' video streaming app
People can watch popular travel series and other original shows at home, on the go or at sea through the streamlined mobile platform.
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Instagram expands shopping features to boost brands' direct sales
Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.
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Facebook to gain most from big holiday ad spend
Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.
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TripAdvisor tests social 'travel feed' that loops in publishers and influencers
Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences.
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Uber looks ahead with its biggest ad campaign
The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.
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Shopify brings AR shopping to merchants' mobile websites
Small businesses like furniture e-tailer Horne and bike merchant Pure Cycles now offer immersive experiences for shoppers to inspect items before buying.
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DTC beverage brand Dirty Lemon unveils first cashierless store
Popularized on Instagram, the brand now lets shoppers text an order, grab a six-pack and leave without swiping a credit card at the New York City shop.
Shopping -
Old Spice livestreams obstacle course game show 'Foam Zone'
The football-themed program airs today and tomorrow on YouTube, Twitch and Facebook Live.
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Busch cracks open social media scavenger hunt in national forests
Contestants can use clues shared online to find specially marked trees and win free beer for a year.
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Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
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Salesforce: Mobile to drive 68% of holiday e-commerce traffic
While the holiday season looks promising, retail marketers need to prepare for an early start, especially on mobile.
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Barstool Sports' pizza app spurs 175,000 downloads in first month
The Yelp-like app lets people order and post online reviews about pizza joints.
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Study: Mobile commerce to overtake e-commerce by 2019
Click-and-collect and mobile order-ahead are encouraging consumers to shift their purchasing online, 451 Research said.
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Verizon awards new iPhone in Snapchat AR scavenger hunt
The carrier's "Score the iPhone" game is like Pokemon Go, but with a chance to win one of Apple's newest devices.
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Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads
The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer.
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L'Oréal Paris tries on web-based AR makeup sampling
This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.
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Snapchat partners with media companies to curate their own Our Stories
The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.
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Deep Dive
Can Katzenberg's NewTV crack the code for mobile video where others have failed?
Verizon's Go90 and Vivendi's Studio+ are the latest in a long line of failed mobile streaming platforms. Now, NewTV aims to master short-form, mobile content with a Hollywood approach.
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Verizon's Oath consolidates ad tech as CEO Tim Armstrong reportedly plans his exit
Oath has struggled to monetize Verizon's user base, with senior executives disagreeing about ad strategy, according to The Wall Street Journal.
Campaigns