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Report: Google works on Chat service to replace Allo

The company seeks to replicate the success of Apple's iMessage while abandoning its existing messaging app. Read more ➔

Top stories

  1. Coty peers into retail's future with blended-reality mirror
  2. Study: Apple's App Store redesign boosts downloads by up to 800%
  3. Study: Privacy concerns could weigh heavily on mobile ad targeting
  4. Adidas, Coty try on Snapchat's new AR shopping tool
  5. Report: Google plans sponsored how-to videos for digital assistant
  • story image
    Deep Dive

    5 must-have considerations when working with influencers, according to P&G's legal counsel

    Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing a marketer's needs against influencer independence.

    Mobile marketing trends
  • story image

    Domino's creates 150K hotspots to deliver pizza almost anywhere

    Drivers can now meet customers to hand off mobile orders at parks, sports fields and beaches.

    Apps
  • story image

    Bareburger's AR menu brings fresh meaning to 'playing with food'

    The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.

    Apps
  • story image
    Opinion

    5 tips to boost customer engagement with native ads

    Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.

    Apps
  • story image

    EMarketer: Ad spending on mobile to surpass TV this year

    Mobile commerce is some of the fuel that's driving the strong growth in the ad space.

    Apps
  • story image

    Amex cashes in on Coachella with shoppable AR feature

    The payments company offered an immersive commerce experience for cardholding festival-goers to browse and buy exclusive merchandise.

    Apps
  • story image

    Postmates OOH campaign tells New Yorkers 'We Get It'

    The on-demand delivery app's promotion highlights how the service can help time-pressed urbanites order food and other items on the go.

    Apps
  • story image

    Netflix brings vertical video teasers to mobile

    The 30-second previews use a "stories" format to help viewers quickly browse and select a show or movie.

    Apps
  • story image

    Bark releases 'Chews Your Own Adventure' chatbot

    The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.

    Campaigns
  • story image

    Why Taco Bell has 29x more reactions than Wendy's on Facebook

    While Wendy's is known for flinging quips at competitors on social, the taco chain takes a more holistic approach to reaching mobile-savvy millennials.

    Apps
  • story image

    Walmart arms Lawn & Garden staff with mobile POS

    The retail giant is bringing another mobile tool to its in-store experience — a checkout system to help Lawn & Garden customers pay and exit more quickly.

    Mobile marketing trends
  • story image

    Study: 71% of voice searchers don't make purchases

    The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment. 

    Apps
  • story image

    Verve will exit EU markets as GDPR deadline looms

    The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.

    Apps
  • story image

    Facebook reboots app reviews after temporary pause

    The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.

    Apps
  • story image

    Amazon's app goes abroad with new international shopping feature

    Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.

    Apps
  • story image

    Coca-Cola lets ride-hailers sip on smartwater

    The beverage giant joins a growing list of CPG brands offering products through Cargo's in-car boxes for Uber and Lyft drivers.

    Mobile marketing trends
  • story image

    Paris's Fashion Week campaign spurs 5.7M Snapchat views

    The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.

    Apps
  • story image

    Coleman's first mobile app preps campers for nature treks

    Users can view park information, packing lists and video tutorials on how to assemble a tent or cook over a campfire.

    Apps
  • story image

    Meijer expands 'Shop & Scan' mobile checkout app

    Shoppers can scan bar codes with a smartphone as they move about the store and cut down on checkout times.

    Apps
  • story image

    Netflix's 'Lost in Space' unveils Google smart-speaker adventure

    The science-fiction reboot is the latest show to use an audio game to encourage viewers to interact with a voice-enabled smart speaker.

    Campaigns
  • story image

    Burger King's AR toy promo roars into South Africa

    BK Dino Cards let kids unlock a Jurassic augmented reality experience to feed their hungry minds.

    Apps
  • story image

    H&M reveals collaboration with Moschino on Instagram Live

    The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.

    Apps
  • story image

    Google debuts Android Auto wireless on Pixel, Nexus devices

    Android Auto now beams apps and software to a car's head unit display without the need for a USB cable for added convenience. 

    Apps
  • story image

    Report: Apple's HomePod looks like a bust as company cuts sales forecasts

    Employees said that inventory for the smart speaker isn't moving, with some stores selling fewer than 10 devices per day.

    Tech and platform developments
  • story image

    Amway beauty brand partners with Perfect for AR try-on app

    Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.

    Apps
More Stories»

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Most Popular

  1. story image 1. Study: Privacy concerns could weigh heavily on mobile ad targeting
  2. Adidas, Coty try on Snapchat's new AR shopping tool
  3. Domino's creates 150K hotspots to deliver pizza almost anywhere
  4. Coty peers into retail's future with blended-reality mirror
  5. Amex cashes in on Coachella with shoppable AR feature

What We're Reading

  • Smart Cities Dive AT&T rolls out '5G Evolution' in more than 100 new markets offsite link April 23
  • Digiday While Facebook gets roasted, YouTube stays in the shadows offsite link April 23
  • CIO Dive Unleashing the power of mobile data: A CIO's guide to mobile analytics offsite link April 23
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