The Latest
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OpinionHow brands can troll rivals with geoconquesting for Whopper-like impact
Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.
Shopping -
H&M Home unwraps voice-powered gift guide for Google Assistant
The voice application also offers payment through voice command and Google Pay, letting users purchase merchandise without leaving the app.
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KFC, Tide, Nike among brands that 'won' Twitter in 2018
Twitter's U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.
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Conscious Minds promotes iTunes movie release with Instagram vending machines
The creative agency stocked machines with fake goods that parody social media features as part of a campaign for its documentary "Social Animals."
Shopping -
'Fortnite,' ASMR dominate Instagram trends this year
The annual analysis gives marketers insight into consumer interests and could guide them in developing campaigns that resonate.
Social -
Popular gamer Ninja calls NFL game in co-stream on Twitch
The worlds of sports and esports are colliding on Twitch, where gamers with millions of followers provide play-by-play commentary on live football games.
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Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
AR/VR -
Deep DiveHow 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
AR/VR -
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.
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Starbucks expands delivery with Uber Eats partnership
Upcoming renovations to add more store tech and integrate express pickups for mobile orders points to how the coffee chain is upping its digital offerings.
Messaging -
Greggs unboxes 'gifting bot' on Messenger for holidays
U.K. customers can text the chatbot to buy gifts and send them to friends for the holidays.
Messaging -
Vitaminwater urges consumers to ditch their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
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Facebook Watch expands ad sales to 40 countries
As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.
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Philadelphia's holiday smart bowl snitches on double dippers
A "Double Diptector," which was up for auction for $415 Thursday morning, pairs with a mobile app to warn hosts about the ultimate party foul.
Campaigns -
Amazon opens first small-format Go store
The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.
Shopping -
IAB Tech Lab's open measurement SDK for in-app ads gains ground
The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.
Campaigns -
Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel
Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.
AR/VR -
Acura revs up Instagram Stories with car customizer, Giphy stickers
Fans can build their dream 2019 ILX sports sedan and enter their design to be featured by social media influencers.
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Facebook tests search ads in results pages, Marketplace
The search ads are repurposed News Feed ads that appear only on the mobile platform and direct users to external websites.
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Chico's taps Salesfloor for store associate apps
Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.
Shopping -
Instagram tests special accounts for social influencers
The piloted software tools may help influencers manage a social following.
Social -
OpinionApple iOS, privacy and the future of ad attribution
While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.
Messaging -
Cheddar launches AR news app for Magic Leap headset
While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.
AR/VR -
Tech the halls: Mall of America debuts holiday AR scavenger hunt
Shoppers can follow a themed story through their smartphone as they explore the mall this season.
AR/VR -
'Deal or No Deal' reboot hits CNBC with live play-along app
Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.
Campaigns