The Latest
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Reddit expands ad products with app install push
The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.
Social -
Secret asks women to share 'no sweat' stories on Instagram
The Procter & Gamble brand will select as many as 10 women whose stories of personal strength will run in a multichannel campaign throughout the year.
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Kroger launches mobile payment platform
Kroger Pay will roll out nationwide this year along with a new debit card under the grocer’s Rewards program.
Shopping -
Business Insider integrates personalized content feed
The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.
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Grocers aim to capture more advertising dollars from CPGs
As low-margin supermarkets continue to invest in store technology and e-commerce, ad sales leveraging the data they collect can be a vital source of revenue.
Shopping -
Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions
The brand mascot and iconic sex therapist made a humorous video that's racked up more than 620,000 views as of press time.
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Study: Facebook, Google top mobile ROI rankings while Snapchat surges
A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."
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Amazon Lockers to debut at Coachella
The e-commerce giant's temporary lockers could be a game-changer for thousands of thirsty, under-nourished, flower-hungry festival goers.
Shopping -
Devils Backbone brings beer packaging to life with AR
The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.
AR/VR -
Why is Pizza Hut testing delivery with Grubhub?
The surprising move marks the first partnership between a major pizza brand and a third-party delivery service, and it's unclear how it will benefit the chain — especially since it's shaved down delivery times.
Shopping -
Helzberg Diamonds debuts in-store AR feature
Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.
AR/VR -
Report: Apple riles media firms with proposed fees on 'Netflix for news'
The iPhone maker plans to keep about 50% of subscription revenue and likely won't share customer data.
Tech and platform developments -
Study: Voice assistant usage to surge 320% to 8B by 2023
Growing demand for multi-platform assistants will negatively affect usage of virtual assistants in standalone apps, Juniper Research said.
Shopping -
T-Mobile's Super Bowl push drives surge in app downloads
An offer for free "Taco Tuesdays" at Taco Bell via the wireless carrier's app led to a jump in digital transactions for the Tex-Mex food chain.
Shopping -
How Cars.com intercepted Super Bowl conversations to increase traffic 42%
The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.
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Burger King's 'Whopper Detour' generated 1.5M app downloads
Trolling McDonald's helped catapult the brand to the top of Apple's App Store rankings, Restaurant Brands' CEO said during a conference call with analysts.
Shopping -
Study: Retailers lag shopper expectations for in-store tech
Shoppers are ready to try new technologies like AR, VR and cashierless checkout that improve the in-store experience, BRP Consulting found.
AR/VR -
Target updates app after pricing dispute
An investigation by a Minneapolis TV station found that prices on the retailer's mobile app rose as users got closer to stores.
Shopping -
The Knot joins Spotify for wedding playlists
Singer Meghan Trainor is the first celebrity to curate "Wedding Songs by The Knot" as Valentine's Day nears.
Shopping -
Schwarzkopf sees 96% video completion rate on in-store mobile videos
Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.
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HQ Trivia debuts voice app for Google Assistant
"HQ University" challenges players to answer 12 questions of increasing difficulty with voice commands.
Search -
Southwest Airlines seeks Instagram influencers for travel content
Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.
Social -
Spotify moves to ban ad block users from its platform
Accounts found to be using ad blocking technology may be terminated or suspended under new Terms of Service from the streamer.
Tech and platform developments -
Nike leans into empowering IGTV series with 'Fight for Your Dream'
Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.
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Facebook buys visual shopping startup GrokStyle
The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.
Shopping