The Latest
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AP: Google records mobile user movements even when location tracking is turned off
Some Google apps reportedly store time-stamped location data automatically and without permission.
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Study: Amazon's share of smart speaker shipments fell to 41% from 76% last year
During Q2, Google boosted its share to 28% from 16% during the same period a year ago, Strategy Analytics found.
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Mall of America integrates Alipay, WeChat Pay to attract Chinese tourists
A new partnership with Citcon lets merchants accept QR code-based payments from the platforms, which more than 1 billion Chinese consumers use at home and abroad.
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Business Insider: Apple urges developers to hike prices, push app subscriptions
The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.
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McDonald's promotes mobile ordering with chance to win free food for life
The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.
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Snapchat opens shoppable AR to top creators
Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.
AR/VR -
Spotify tests unlimited skippable audio ads
The streaming company aims to determine if skippable ads offer more insights into listener preferences for strengthened personalization, Ad Age reports.
Campaigns -
Kilchoman Distillery to embed NFC in labels following bottle tag test
The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.
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OpinionWhat the audio streaming revolution means for marketers
Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.
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L'Oréal brings AR makeup sampling to Facebook
The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.
AR/VR -
Ticketmaster brings digital ticketing to all 32 NFL teams
Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.
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Study: Instagram's sponsored posts increase 44%
Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.
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Red Bull, Swarovski test Kik's cryptocurrency rewards app
Mobile users receive digital tokens for answering brands' survey questions, which can be redeemed for gift cards and items from companies like Domino's and Nike.
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Starbucks partners with NYSE owner on bitcoin startup
It's not yet clear whether customers can use the digital currency at coffee chains through the Bakkt deal.
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Johnson & Johnson drives purchase intent with Dabbl rewards app
Its Neutrogena skincare line saw an 82% jump in purchase intent after a two-week campaign.
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Organic reach for Facebook influencer content drops 23%, analysis finds
Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.
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OpinionHey Siri, how can marketers use voice to drive loyalty and engagement?
Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.
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Google will remove blanket exclusion from mobile app ads
The search giant is making it easier to target by device while adjusting how in-app ads are excluded from campaigns.
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Pinterest opens its max width ad format to all brands
Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.
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Blockchain-based data-sharing app signs up McDonald's, Staples
Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands.
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Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
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Samsung unveils smart speaker, partners with Spotify
The tech giant's Bixby voice assistant will power the new Galaxy Home smart speaker.
Tech and platform developments -
Q&AHearst's head of influencers on finding the right fit and why women dominate the industry
Brittany Hennessy, the company's first director of influencer strategy, talked to Mobile Marketer about casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.
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OpinionRetailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association Gary Schwartz weighs in.
AR/VR -
DoorDash adds monthly subscription service for food delivery
Tests found that the average subscriber placed orders 50% more frequently, driving sales and potentially bolstering loyalty.
Shopping