The Latest
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Uniqlo launches TikTok's 1st multimarket brand campaign
People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.
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SponsoredTransparency takes mobile programmatic from Wild West to advertising's best
There’s a new sheriff in town: transparency. The mobile programmatic community has come together to stabilize the marketplace and shatter the “black box” where user data enters a void and never returns.
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Trax acquires Shopkick app to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
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'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies
Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.
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7-Eleven adds location-based delivery hot spots
Customers can order food to public places like a park with the convenience chain's latest in-app feature.
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AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game
The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.
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USA Today honors moon landing anniversary with AR apps
An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.
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Google halts production of mobile tablets
The search giant will shift focus to its Pixelbook line of laptops after gaining support for its tablets from the developer community proved challenging.
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Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat
The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.
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Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
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Niantic acquires AR studio Sensible Object
Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.
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Mobile data usage surges 82% amid IoT growth, survey shows
Americans connected 421.7 million mobile devices to wireless networks last year as 5G deployment is underway.
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Deep DiveCan new solutions and greater collaboration finally beat mobile ad fraud?
Mobile marketers, ad agencies and a budding fraud-detection industry are banding together to root out nefarious activity, often with the support of law enforcement.
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Neiman Marcus rolls out Alipay
The retailer is the latest to partner with the mobile payments company to draw in international customers.
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L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'
A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.
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T-Mobile updates connected-car app, adds gas station locator
Customers also can request Allstate Roadside Assistance and track the location of a coming tow truck in real time.
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Snap alum launches curated online store Verishop
The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.
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Visa's sensory branding drives 14% gain in positive brand perception
Having a sonic identity could be important for the payments processor as it seeks to stand out among a crowded field of digital wallets.
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MAC Cosmetics tries on YouTube's newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.
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Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
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Hollister taps Twitch, gaming influencers for experiential event
The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.
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Eagle Creek debuts NFC-connected luggage
The luxury travel bag company hopes that the new feature will help them track customers and engage tech-savvy millennials, who are big travel spenders.
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Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue
The subscription sports video service saw revenue 9.5 times greater than May 2018.
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Postmates delivers free lunches inspired by Amazon's 'Marvelous Mrs. Maisel'
The delivery tie-in aims to showcase Postmates' delivery services in a competitive market by highlighting cuisine from the hit show.
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WarnerMedia debuts NYC innovation lab to spur 5G growth
The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.
