The Latest
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Busch awards free beer to NASCAR fans who tweet about Kevin Harvick
Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.
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Wayfair introduces mobile app with visual tech tools
New camera-based features can help shoppers visualize furniture in their homes prior to purchase.
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App users embrace subscriptions, cutting acquisition costs 58%, study says
In contrast, the cost of driving one-time app purchases jumped 60%.
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Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
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Gucci's holiday campaign opens a Snapchat portal to a virtual beach
However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.
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Facebook unifies payments across suite of apps with Facebook Pay
The new service comes just one month after the exodus of major companies from the Libra cryptocurrency project.
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Chick-fil-A boosts app downloads 14% with QR codes, analysis finds
Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.
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Walmart launches voice shopping for grocery on Apple
The Siri shortcut will allow customers to say "Add to Walmart" and list out products they want in their online cart.
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Mobile video ad inventory jumps 31% as viewership grows, study says
Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.
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Mixed reality apps will quintuple ad revenue to $11B by 2024, study says
Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.
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CVS sponsors Weather Channel app's Flu Insights alerts
IBM's Watson artificial intelligence technology powers the mobile feature that warns users about flu risks.
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Bloomberg: Instagram to cover creators' IGTV production costs
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
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Google plans to tag websites that don't download quickly
New badges may show a warning that notifies people of slower website speeds on a mobile device.
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Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
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TikTok further opens to outside ad tech with Yandex partnership
Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.
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Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
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Trader Joe's secret sauce? An army of influencers
Unofficial Instagram pages, created and managed by shoppers, are becoming go-to places for the grocer's fans seeking product news, recipes and more.
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Spotify partners with Viacom for content marketing push
Viacom's Advanced Marketing Solutions unit will create customized content to boost Spotify's audience worldwide.
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More people will shop on mobile than desktop this holiday
A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.
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'Men in Black' AR game goes offline for real-world rewards
The mobile game now gives players a chance to win prizes, gift cards, trips and experiences based on their geographic location.
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Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses
The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house.
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WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
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Kohl's lets Snapchatters virtually window shop through AR portal
An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.
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Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
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Uber Eats is building out an ad business
The company posted a job listing for an ad sales product manager and confirmed its plans to begin targeting restaurants.
