The Latest
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John Hazard and Lisa Burdige
Deep DiveIs Facebook using the pandemic to shore up its influence?
The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape.
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Peter Adams/Mobile Marketer
Streaming services rally around Blackout Tuesday, but it could backfire
Blacking out channels in support of protests risks drowning out #BlackLivesMatter online, The Verge reported, while skepticism toward corporate track records is growing.
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Lowe's
Lowe's launches mobile video tool geared toward professionals
Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.
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Ted Baker
Facebook, AppsFlyer team on in-app ad measurement for game developers
The companies aim to help developers identify how their ad campaigns drive app downloads and support loyalty.
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Waze
Mar-tech partnership blends OOH, mobile to drive store traffic
A new collaboration between JCDecaux and S4M looks to reach on-the-go consumers as pandemic lockdowns ease.
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Ibotta unveils self-service platform for emerging CPG brands
Brands can monitor the performance of their promotions and receive alerts when they reach set milestones with Ibotta Go.
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Courtesy of Pinterest
Pinterest adds shopping feature to visual search
A new Shop tab in Lens gives mobile marketers a way to showcase products in Product Pins when users are most ready to buy.
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Courtesy of Bomb Pop
Bomb Pop blasts off on social to win over tweens
With the #NotOneThing campaign, the brand of frozen dessert aims to reach tweens on digital media platforms such as TikTok, Twitch and SoundCloud.
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Retrieved from Zynga on June 01, 2020
Zynga snaps up developer Peak for $1.8B as mobile gaming surges
The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.
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Retrieved from Talkspace on June 02, 2020
Talkspace ends Facebook talks to protest content moderation policy
The provider of online therapy criticized Facebook for not removing a post by President Trump, though it's too early to tell whether the public condemnation signals a broader trend of brands refusing to work with the social network.
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Courtesy of Samsung
Smartphone sales plunge by record 20% amid pandemic, Gartner finds
Samsung maintained its No. 1 spot as the biggest seller of smartphones with a market share of almost 19%.
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Bubly plans TikTok, Instagram campaign to show #UnstoppablePride
PepsiCo's brand of flavored seltzer postponed the launch of its Pride campaign to later in June given the importance of "current conversations happening across America."
UPDATED: June 4, 2020 at 9:12 a.m. -
Courtesy of Bumble
HBO Max matches with Bumble on virtual date giveaway
The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.
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Deep Dive
Where does TikTok go from here?
Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.
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Retrieved from Facebook on June 01, 2020
Facebook's Venue makes live TV events more social, starting with NASCAR
The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.
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Retrieved from General Mills on May 29, 2020
Fruit by the Foot hosts speed-eating challenge on YouTube Live
The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.
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Courtesy of DoorDash
DoorDash immerses Snapchat users in AR restaurants
Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.
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Retrieved from TikTok on May 27, 2020
TikTok streams educational videos for homebound viewers
A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.
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Consumers want social ads to show return to normalcy, study says
Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.
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Arctic Summer/White Claw/Truly
Truly Hard Seltzer celebrates Pride with OOH, social campaign
The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.
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Mobile data surges 75% amid jump in video streaming
Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.
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Courtesy of Burger King
Burger King celebrates employees with customer thank yous
More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.
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Retrieved from Tastemade on May 28, 2020
Hyundai hits the road with 4-part series on Tastemade
Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.
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Instagram IGTV video ads arrive as part of monetization push for influencers
Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.
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Courtesy of NYX
NYX plans virtual Pride march on Instagram
To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.
