The Latest
-
Retrieved from TikTok on May 27, 2020
'American Idol' creator Simon Fuller partners with TikTok in search for next pop supergroup
The Spice Girls impresario will look for undiscovered artists to participate in the global music collective, making them "the most connected pop group ever."
-
valentinrussanov via Getty Images
Consumers favor smartphones for back-to-school shopping, study finds
Shoppers are more budget-minded during the pandemic, with the portion of people planning to spend less than $500 growing to 86%.
-
Google expands Ad Manager for programmatic audio placements
Audio streaming services Spotify and TuneIn are using Ad Manager to sell programmatic audio ad inventory.
-
Study: Fewer marketers expect UK mobile ad market to grow amid pandemic
Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.
-
Transactions with WeChat, TikTok banned under new Trump orders
As President Trump's battle with Chinese tech firms escalates, new steps to block WeChat are potentially of greater significance for businesses like Walmart and Starbucks.
-
Peter Adams for Marketing Dive
TikTok makes first push into streaming with Fire TV app
The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.
-
Courtesy of Jam City
Care Bears appear in Jam City's 'Panda Pop' mobile game
Adding exclusive content for the hit app signals how traditional children's brands are leveraging their popularity for an audience of mobile gamers.
-
You & Mr Jones buys influencer marketing agency Collectively
Following a pandemic-related slowdown in influencer marketing earlier this year, a recovery appears to be underway as brands seek ways to reach homebound consumers.
-
Retrieved from Instagram on August 06, 2020
Instagram looks to steal TikTok's thunder with worldwide expansion of Reels
There are some qualities differentiating Reels at launch, including a bigger focus on celebrities, as Miley Cyrus teased a new single through the service.
-
Retrieved from Spotify on May 20, 2020
Podcast dealmaking is exploding in 2020 — and marketing dollars will follow
A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.
-
Opinion
The untapped potential for OTT and mobile
App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.
-
Social media sees drop in customer satisfaction amid privacy worries, study says
Despite a surge in online activity during the pandemic, customer satisfaction declined for Instagram, LinkedIn, Pinterest, Twitter and YouTube.
-
Retrieved from Zynga Inc. on August 06, 2020
Zynga acquires hypercasual game maker Rollic for $168M
Zynga's sales have soared during the pandemic, with revenue up 47% in Q2 results released around the acquisition's announcement.
-
Courtesy of Auntie Anne's
Auntie Anne's rolls out recliner in mobile ordering push
Fans of the soft-rolled pretzel chain can win a reclining chair that places delivery orders with the pull of a lever.
-
Retrieved from Spin Live on August 06, 2020
Spin Live launches shoppable video service in Shopify's app store
LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.
-
Courtesy of Procter & Gamble
Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
-
US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says
Next year's growth is expected to surpass this year's 10% increase as the advertising market recovers from the coronavirus pandemic.
-
TikTok helps Gen Z learn about social justice issues, study finds
Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.
-
Courtesy of Burberry
Burberry opens 1st 'Social Retail' store in China
The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.
-
Daphne Howland/Mobile Marketer
Macy's enlists influencers for its 'Style Crew'
Previously only available to employee ambassadors, the retailer's program now includes fashion and beauty buffs and shoppable content.
-
Twitter could face $250M FTC fine over use of personal data for ad targeting
A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.
-
Courtesy of Heineken
Heineken gives soccer fans chance to win 'Stadium in a Box'
The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.
-
Snapchat pilots TikTok-like feature to create shareable music videos
With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.
-
Peter Adams for Marketing Dive
Microsoft pursues deal to buy TikTok's US operations following talk with Trump
For mobile marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.
-
Permission granted by Cheetah
Deep DiveGrocery apps get smart during the pandemic
Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience.
