The Latest
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'The Grinch' hacks Honda's Twitter account
The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.
Social -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
AR/VR -
84% of Gen Z travelers are influenced by social media, Expedia study finds
Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.
Search -
Google opens AMP Story Ads to all mobile websites
Brands can now access the ad format popularized by social media apps Snapchat, Facebook and Instagram.
Search -
L'Oréal debuts NFC-powered UV sensor at Apple Stores
The clip-on hardware's companion app also provides information about humidity, pollen and pollution levels that can negatively affect health.
Tech and platform developments -
IAB: Mobile's share of digital ad spend climbs to 63%
With digital ad spend on pace to hit $100 billion for first time in 2018, mobile sees big gains.
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8 CMOs with must-follow Twitter accounts
These executives have mastered the social media platform where real conversations and information sharing still happens.
Social -
OpinionEven social networks are struggling with influencer marketing
In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.
Social -
Instagram courts holiday shoppers with 3 fresh features
Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.
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Marketers react with rancor following eye-opening report on Facebook's maneuverings
The New York Times, following up on a bombshell report about company leadership, found some agencies have lost faith that the social network has a moral center.
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GOAT sneaker shop kicks up AR, location-based marketing for Black Friday
People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.
AR/VR -
Pepsi targets taste testers through digital OOH and mobile beacons
The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.
Shopping -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Shoppers enter information to get personalized gift suggestions when they shake their phone.
Shopping -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
AR/VR -
Venmo cashes in on in-car commerce with Cargo
Passengers can buy snacks and other items during rides through the popular mobile payment app.
Shopping -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
Video -
Uber pushes back at Lyft with a loyalty program of its own
Each level of membership offers extra benefits, including refunds on some cancellation fees, price protection on favorite routes, free food deliveries and access to top drivers.
Campaigns -
Microsoft buys bot studio Xoxco to shore up conversational AI capabilities
The tech giant aims to make AI more accessible to consumers and businesses while also incorporating the technology into its products and services.
Messaging -
Study: 1 in 6 millennials will do more holiday shopping on mobile than last year
More than a quarter of the cohort plans to "click & ship," meaning they'll buy a product online that they first saw in a store.
Shopping -
Pandora brings AI-powered picks to podcast pilot
The Podcast Genome Project catalogs content and delivers personalized picks to audiences based on their listening habits.
Tech and platform developments -
Smartphones prevail as fastest growing connected devices, Deloitte says
Despite talk of maturation in the category, smartphone penetration this year reached 85%, ahead of laptops, desktop computers and tablets.
Tech and platform developments -
Lyft drives repeat ride-hailing with new rewards program
The new offering follows several efforts to reward loyalty as competition in the ride-hailing space revs up.
Campaigns -
L.A. Clippers give fans a shot at their Lucky Day
The NBA team partnered with the sweepstakes app to provide mobile experiences for home-game attendees.
Campaigns -
Many shoppers say marketing emails aren't effective on mobile
Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.
Shopping -
Curate Mobile acquires Juice Mobile to bridge branding with ad performance
The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.
Video