The Latest
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Christopher Doering/Mobile Marketer
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch does not plan to take part in the boycott "as of now," according to reports.
UPDATED: July 1, 2020 at 9:53 a.m. -
Courtesy of Jersey Mike's
Jersey Mike's unlocks Aaron Judge videos with scannable codes
Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.
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Courtesy of Papa John's
Papa John's promotes Shaq-inspired XL pizza with Snapchat lens
Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.
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Google buys smart glasses startup North for 'ambient computing'
After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.
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Retrieved from Goodr on July 01, 2020
Goodr boosts conversions 32% with AR try-on for sunglasses
The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.
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Courtesy of Snap
Gucci unveils 1st global shoe try-on in Snapchat
The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.
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Report: New York Times withdraws from Apple News app
Apple's news aggregation app didn't support the newspaper's strategy of increasing subscriptions.
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Google extends free product listings to search results
Free listings for brands and retailers are part of the search giant's increased push into e-commerce.
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Courtesy of Moe's Southwest Grill
Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok
The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.
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Courtesy of Busch
Busch duets with Billy Ray Cyrus for social media jingle contest
The beer brand is asking fans to share their versions of its '80s jingle for a chance to win $10,000 and hear their interpretation in a TV commercial.
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Rohit Tandon via Unsplash
Use of news apps jumped 59% at peak of pandemic, study says
Sessions peaked in April and slid by 13% by the following month, though they are still elevated from pre-pandemic levels.
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Cara Salpini for Retail Dive
Unilever, Honda, Verizon join growing Facebook ad boycott
A campaign to pressure the social network into being much more aggressive about removing hate speech from its platform is quickly gaining steam.
UPDATED: June 26, 2020 at 3:59 p.m. -
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms.
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YouTube tests short videos as TikTok threat grows
The video-sharing platform is testing an app feature that lets people record and share 15-second videos.
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Social media helps Gen Z, millennials feel less lonely during pandemic, study says
Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring.
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Retrieved from TikTok for Business on June 25, 2020
TikTok unveils global platform for marketers, Brand Scan AR ads
Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.
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Courtesy of SGB Media
Bollé unleashes sunglass try-on experience on Instagram
The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.
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Marketers value insights from location data, study says
The benefits of location data include improved engagement, ROI and content for consumers.
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Courtesy of Chipotle Mexican Grill
Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event
For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.
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Courtesy of F'real
F'real shakes up relaunch with livestreams, QR codes, mobile VR
The shakes and smoothies brand posted QR codes on its social media channels, digital ads and blender screens that mobile users can scan to activate a web-based VR experience.
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Courtesy of Google
Google tests feeds in app campaigns, deep linking tools for marketers
E-commerce company Wish saw a 105% jump in purchases from its app in a test of Google's upcoming services.
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Permission granted by Sephora
Sephora launches on Instagram checkout with over 80 brands
The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.
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Instagram opens Shopping feature to creators as community lands in the limelight
Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.
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NYX's #BrowFitness challenge exceeds 705M views on TikTok
The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.
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Courtesy of Snap
Snapchat's 1st shoppable show will sell streetwear
The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.
