The Latest
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Retrieved from Behr Paint on March 25, 2020
Behr, West Elm design virtual backgrounds for Zoom amid WFH boom
The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.
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JanSport runs TikTok challenge to raise charity awareness
Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.
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Facebook says ad business 'weakening' despite usage spike under coronavirus
People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.
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Courtesy of Nike
Nike offers workout app for free as COVID-19 keeps people indoors
The move came as the sportswear brand revamped its messaging to urge people to work out while in isolation.
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Courtesy of Pinterest
Pinterest unveils 'Today' tab as traffic hits record highs
The new feature provides a hub for timely information, including updates about the coronavirus pandemic.
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Retrieved from Instagram on March 25, 2020
Instagram adds video chat to help people stay connected
As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.
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Twitter's ad revenue takes a hit around coronavirus even as active users surge
In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.
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Popeyes shares Netflix login details with Twitter followers
As fans self-isolate amid coronavirus, a "Fried Chicken N Chill" campaign will share the brand's username and password.
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Courtesy of SoundCloud
SoundCloud teams with Twitch to help musicians get paid from livestreams
Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.
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Smartphone shipments fell record 38% last month
The coronavirus pandemic disrupted supply chains and reduced demand, according to Strategy Analytics.
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Courtesy of Skyn
Condom brand puts racy spin on social distancing with social media content
Skyn is toying with the #staythef***home hashtag on Facebook, Twitter and Instagram as people self-isolate during the pandemic.
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Retrieved from Tapjoy on March 23, 2020
Huuuge Games boosts ROAS in test of Tapjoy ad format
Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.
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COVID-19 could cause AR/VR headset shipments to fall, IDC predicts
Shortages of key parts are restricting shipments, which are forecast to bounce back in the second half of 2020.
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TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries
PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.
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'Pokémon Go' tweaked for indoor play during coronavirus pandemic
Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.
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Facebook suspends AR approvals amid coronavirus threat
The social media giant is working with its contractors to send reviewers home, where they can't approve or publish new AR effects.
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Coronavirus spurs drastic change in social media ads, study says
The number of hand-washing photos surged 600% in a week, while ads showed a 30% drop in the use of "human connection" imagery.
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HTC pivots to host annual conference in VR
As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.
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Podcast audience grows 16% to 104M US listeners, survey finds
About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.
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Courtesy of Shopify
Shopify launches 3D model, video integration for merchants
To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.
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Retrieved from Lay's on March 19, 2020
Lay's weaves brand into Snapchat series 'Endless'
The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.
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Comscore, Kargo implement new brand safety tools addressing coronavirus
Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.
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Courtesy of Starbucks
Starbucks tests mobile payments with Bakkt cryptocurrency
The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.
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Retrieved from Apple App Store on March 19, 2020
Popsugar plans free workout app as coronavirus disrupts routines
Once the crisis abates, the women's lifestyle brand could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.
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Apple fined $1.23B in France on antitrust charges
France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.
