The Latest
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Retrieved from Spotify on May 20, 2020
Podcast dealmaking is exploding in 2020 — and marketing dollars will follow
A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.
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Social media sees drop in customer satisfaction amid privacy worries, study says
Despite a surge in online activity during the pandemic, customer satisfaction declined for Instagram, LinkedIn, Pinterest, Twitter and YouTube.
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Retrieved from Zynga Inc. on August 06, 2020
Zynga acquires hypercasual game maker Rollic for $168M
Zynga's sales have soared during the pandemic, with revenue up 47% in Q2 results released around the acquisition's announcement.
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Courtesy of Auntie Anne's
Auntie Anne's rolls out recliner in mobile ordering push
Fans of the soft-rolled pretzel chain can win a reclining chair that places delivery orders with the pull of a lever.
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Retrieved from Spin Live on August 06, 2020
Spin Live launches shoppable video service in Shopify's app store
LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.
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Courtesy of Procter & Gamble
Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
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US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says
Next year's growth is expected to surpass this year's 10% increase as the advertising market recovers from the coronavirus pandemic.
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TikTok helps Gen Z learn about social justice issues, study finds
Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.
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Courtesy of Burberry
Burberry opens 1st 'Social Retail' store in China
The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.
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Daphne Howland/Mobile Marketer
Macy's enlists influencers for its 'Style Crew'
Previously only available to employee ambassadors, the retailer's program now includes fashion and beauty buffs and shoppable content.
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Twitter could face $250M FTC fine over use of personal data for ad targeting
A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.
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Courtesy of Heineken
Heineken gives soccer fans chance to win 'Stadium in a Box'
The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.
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Snapchat pilots TikTok-like feature to create shareable music videos
With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.
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Peter Adams for Marketing Dive
Microsoft pursues deal to buy TikTok's US operations following talk with Trump
For mobile marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.
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Permission granted by Cheetah
Deep DiveGrocery apps get smart during the pandemic
Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience.
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Courtesy of Anheuser-Busch
Anheuser-Busch hosts virtual music festival for International Beer Day
Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.
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Retailer apps see highest opt-in rate for location data, study finds
Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.
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Permission granted by Snap
Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals
Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.
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Forrester: Influencer campaign volume slipped 3% during pandemic
Influencer activations slowed in March, but returned to near normal levels by April and May as brands sought influencer help with content and ad creative.
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Courtesy of Häagen-Dazs
Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers
On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series.
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Apple reportedly acquires mobile payments startup Mobeewave for $100M
Mobeewave's technology can turn iPhones into mobile payment terminals, making Apple more competitive with Square.
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Courtesy of Natural Light
Natural Light gives away 'Dorm From Home' with social media contest
With its latest stunt, the Anheuser-Busch brand looks to reach college students who face the possibility of spending the fall semester at home.
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Wikimedia Commons
Google's ad revenue falls 8% for 1st decline in 26-year history
YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped offset bigger declines in ad sales.
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Courtesy of e.l.f. cosmetics
E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges
Teaming with influencers, the brands ran separate efforts that went viral on the social video app.
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Facebook's revenue growth slows to 11% amid pandemic
Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.
