The Latest
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Influencer marketing is the least effective way to boost SEO, study says
Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.
Video -
Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
AR/VR -
Mobile Marketer AwardsDeal of the Year: L'Oréal buys Modiface
The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.
AR/VR -
Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers for user data and moves to intentionally hamper access for other apps.
Social -
Coty unveils Clairol Color app for Google Assistant
The hair coloring Action for Google Assistant comes as Google's solution continues to win over retailers and brands.
Tech and platform developments -
Mobile Marketer AwardsThe Mobile Marketer Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.
AR/VR -
Vaseline delivers free winter skincare kits in Twitter campaign
Tweeting #SaveMySkin with a snowflake emoji lets fans register to receive a package, which includes two products, a mug and games like Jenga.
Social -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
Video -
Vue lets UK moviegoers buy tickets with Google Pay
People can now order film tickets on a mobile device and skip the line at more than 30 theaters.
Shopping -
Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Burger King Whopper for a penny by downloading the revamped app.
Campaigns -
Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement
"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.
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Formula 1 revs up VR viewing for racing fans
Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.
AR/VR -
Mobile Marketer AwardsDisruptor of the Year: Amazon Go
Once the novelty around cashierless stores fizzles, will Go's "just walk out" model become the new gold standard for brick-and-mortar retail?
AR/VR -
Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
Social -
Bloomberg: Apple scrambles to boost iPhone sales as demand wanes
Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.
Campaigns -
Mobile Marketer AwardsExecutive of the Year: Kylie Jenner, Kylie Cosmetics
Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.
Shopping -
Rent the Runway eyes Jonathan Van Ness for social contest
The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.
Shopping -
Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.
Shopping -
Uber Eats tests promoted placement model for restaurants in India
The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.
Shopping -
Walmart arms store associates with online shopping app
The retail giant is increasingly trying to blur the lines between online, in-store and mobile shopping.
Shopping -
Nestlé bakes UGC, social media Q&A into National Cookie Day celebration
The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.
Social -
Facebook updates collections to let users create shareable holiday wish lists
Users can create wish lists to share with friends and family, or collaborate on holiday party planning.
Shopping -
Report: Apple won't release 5G iPhone until 2020
The delay may give Samsung a chance to convince Apple users to trade in their iPhones if 5G is the mobile panacea that has been promised.
Video -
TD Ameritrade teams with WeChat for on-the-go financial research
U.S. account holders can use the messaging app for investment research, data on capital markets and live customer service.
Search -
IAB Tech Lab makes app-ads.txt available for implementation during beta testing
The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud.
Video