The Latest
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Taco Bell beefs up World Series campaign with sports betting
The fast food chain updated its "Steal a Base, Steal a Taco" promotion to include real-money bets in states where sports betting is legal.
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Disney immerses YouTubers with 'Maleficent' virtual makeup try-on
To promote the movie sequel, an experimental AR video lets viewers transform themselves into the title character as they watch a makeup tutorial.
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Sony drops personalized T-shirts designed around Spotify music habits
Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.
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Most Americans still have reservations on going cashless, survey finds
Although a cashless store that accepts cards and mobile payments may streamline operations, refusing to accept cash can alienate some consumers.
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Jimmy John's orders its 1st nationwide Snapchat Lens game
Users have 30 seconds to catch as many falling digital sandwiches as they can in the AR game.
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Visa, Mastercard, eBay exit Facebook Libra digital currency group
The exodus comes a week before Mark Zuckerberg faces questions from lawmakers about the company's digital currency plans.
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Sony's 'Ghostbuster' experience in Japan includes AR headset prototype
Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings.
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Google Play powers 23% app store spending jump in Q3, study says
Tinder saw the highest revenue among non-gaming apps, while TikTok ranked No. 2 in downloads behind Facebook's WhatsApp.
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45% of women make at least half of online purchases from phone, study finds
A September survey from daVinci Payments show women intend to keep holiday spending consistent with last year's.
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Pinterest reduces self-harm posts by 88% with AI
The social media platform observed World Mental Health Day by delivering more features and resources to support emotional well-being.
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Michael Kors doubles active users with Facebook Messenger tie-in
To promote a new fragrance, the fashion brand let users of the chat app enter a sweepstakes to meet model Gigi Hadid.
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Abercrombie & Fitch, Hollister launch Instagram Checkout
Shoppers can also get shipping and delivery notifications for their orders within the image-sharing app.
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Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
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TripAdvisor debuts data platform for ad targeting on Facebook, Instagram
TripAdvisor Connect could help marketers reach custom audiences outside its website and app.
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P&G's Herbal Essences unveils Alexa skill for vision-impaired people
The haircare brand also provides specialized help to blind and vision-impaired people through the Be My Eyes app.
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Report: Google readies 5G smartphone ahead of Apple
A 5G version by the Pixel device maker may debut as early as next week, Nikkei Asian Review reported.
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YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says
For teens, spending dips amid worries about the economy, potentially a warning sign for retailers as the crucial holiday shopping period approaches.
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Virgin Voyages uncorks champagne delivery with a smartphone shake
The new cruise line could appeal to tech-savvy young adults seeking unique experiences with amenities like on-demand Möet Chandon delivery.
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Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
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StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
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Study: Personalization promise doesn't urge people to share information
U.S. consumers are less willing to share their details if they'll be used for tailoring advertisements, according to the Advertising Research Foundation.
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Adidas 1st to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.
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Facebook nears $40M settlement of advertiser lawsuit
The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.
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DoorDash orders multichannel campaign with scannable OOH ads
Interactive billboards let customers scan a QR code of a featured menu item and add it to their DoorDash app.
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Giant casts a wider net with new rewards program
Through its app, the grocer can offer more personalized rewards to each shopper.
