The Latest
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Guinness taps Nick Offerman for St. Patrick's Day social push
For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.
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Instacart aims to cultivate online community with new Shop Talk hub
Weaving in features from social platforms, such as badges and micro-rewards, the grocery delivery company is encouraging continued participation.
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Sea Shepherd creates AR documentary to highlight dolphin plight
The immersive content demonstrates how commercial fishing hurts a protected species.
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Facebook tests Pinterest-like app for saving and sharing photos
The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.
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GasBuddy adds 'deal alerts' to highlight cheap gas
App users can personalize their deal alerts through its network of relationships with fuel, consumer and lifestyle brands.
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Sally Beauty asks fans to choose its first influencers
As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.
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YouCam features runway beauty trends via AI, AR tech
The augmented reality beauty company teamed up with PRIV to highlight makeup looks from Fashion Week.
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Domino's taps Norm from 'Cheers' to promote new pickup feature
Pie Pass is the latest mobile-driven development from the brand that has produced other innovative offerings including the Pizza Tracker and Hotspots.
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Absolut Vodka urges drinkers to 'sex responsibly'
The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.
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HQ Trivia shuts down as investors withdraw support
The game's closure brings an end to a tumultuous two-and-a-half-year history for the pioneer of livestreamed video.
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New breed: How the Westminster Kennel Club figured out TikTok
Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.
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Facebook cancels marketing summit amid coronavirus fears
Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year.
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Outfront's OOH campaign sends virtual valentines via Instagram
Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.
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Pearl Jam animates the moon with mobile for new single drop
Visiting a microsite will activate a web-based immersive experience for the upcoming song "Superblood Wolfmoon."
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Uber's new phone-booking feature lets riders ditch the app
In an attempt to appeal to older users, the mobile feature uses SMS messaging to share trip receipts and driver's license plate information.
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FTC eyes stricter rules on influencer marketing
The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.
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Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
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AppsFlyer: Ad spending for app installs will jump 32% this year
However, the global growth rate gradually will decline as the market matures over the next few years.
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IHeartMedia unveils ad marketplace for podcasts
The iHeartPodcast AdSuite looks to offer a variety of ad formats and customization tools for marketers as investments pour into the channel.
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Android could surpass iOS in app revenue this year, Liftoff says
Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.
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Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat
The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.
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Denny's pilots Yelp Store Visits to measure physical store foot traffic
The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.
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Pepperidge Farm plays Oscar dress-up on social with Milano cookies
The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.
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Study: Mobile gamers prefer DTC brands over retailers
Consumers are more likely to engage with an in-app rewarded ad than a social media sponsored post, according to a Tapjoy survey.
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Instagram overtakes Facebook in audience of top 50 brands, study says
Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.
