The Latest
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TikTok owner tops Baidu as China's No. 2 digital ad company
ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.
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Sonos snaps up privacy-focused voice startup Snips for $37.5M
By localizing the processing to individual devices instead of the cloud, Snips may limit user data collection while still providing personalized experiences.
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PayPal buys rewards app Honey for $4B in e-commerce push
As the payment company's largest acquisition to date, the deal adds product discovery to its platforms and expands merchant services.
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Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges shoppers to download the Scan & Go app and make their own grocery runs.
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Adidas' AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
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Jostens debuts NFC-enabled class rings for school champions
The Champ DX Championship Ring preserves videos and photos that can be accessed via a free mobile app developed with Galatea.
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EBay pioneers Verizon Media's shoppable video ads
The online marketplace aims to help men shop with its "Guy's Guide to Nailing the Holidays."
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Instagram curates shoppable holiday collections inspired by 2019's top trends
Popular hashtags on the platform like #PartyLewk and #NewParents informed a selection of products users can purchase directly in-app.
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7-Eleven's delivery app now handles Alexa, Google Assistant orders
New convenience-minded features arrive months after the chain debuted delivery hot spots, mobile checkout and AR loyalty tie-ins.
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Snapchat's Discover tab extends ads up to 3 minutes
Xfinity and Nissan tested the new longer format that is unskippable in the first six seconds and then switches to being skippable for the rest.
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Study: 82% of mobile gamers plan to make holiday purchases online, via apps
In a sign that the group is high-value and engaged, 73% of mobile gamers plan to make at least four holiday purchases via mobile devices this year.
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Microsoft will shutter Cortana voice app in several countries
At the end of January, the software giant will focus on integrating the virtual assistant with its suite of productivity apps.
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Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
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TikTok craze continues as app surpasses 1.5B global downloads
Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.
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TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
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Aveda taps AI for virtual hair color sampling
The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.
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Amazon shipped 3x more smart speakers than Google in Q3
Prime Day and back-to-school campaigns powered the e-commerce giant's 66% year-over-year growth, Canalys found.
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CNBC: Google faces broader antitrust probe into search, Android businesses
The investigation into the search giant is expanding after 50 attorney generals began looking into its ad business two months ago.
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P&G and Spotify launch anti-racism podcast featuring John Legend
The series extends the CPG giant's recent efforts to highlight discussions about racial bias.
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DVD Netflix celebrates 21st birthday with winter swag giveaway on social
Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.
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Samsung boosts awareness with microinfluencer campaign defending green chat bubbles
A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.
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Busch awards free beer to NASCAR fans who tweet about Kevin Harvick
Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.
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Wayfair introduces mobile app with visual tech tools
New camera-based features can help shoppers visualize furniture in their homes prior to purchase.
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App users embrace subscriptions, cutting acquisition costs 58%, study says
In contrast, the cost of driving one-time app purchases jumped 60%.
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Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
