The Latest
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Mobile Marketer Awards
The Mobile Marketer Awards for 2019
From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.
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Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
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'Star Wars' is Messenger's 1st branded chat theme
Users can decorate messages with digital content inspired by the latest installment of the franchise, including AR effects, emoji, stickers and more.
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Mobile Marketer Awards
Executive of the Year: Chris Brandt, Chipotle
Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.
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Disney+ secures $20M in app revenue in 1st month
The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.
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Jimmy John's expands loyalty rewards program nationwide
Freaky Fast Rewards works with the sandwich chain's app, with contactless payments offered through Apple Pay and Google Pay.
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Instagram Stories see 70% surge in ad spend
Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.
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Caribou Coffee boosts ROI with revamped loyalty program
The coffee chain's redemptions improved 215% after switching to a points-based program during a summer promotion.
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5G adoption will be hampered by costly phones, NPD study says
Awareness of 5G grew to 73% of consumers during the first half of 2019 from 44% a year earlier, per NPD's Mobile Connectivity Report.
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Hudson plans mobile app to extend reach beyond airports
A new "Hudson Blue" app aims to connect travelers with stores by offering more information about products and promotions.
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Chipotle gives away burritos on Instagram
The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.
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Pinterest debuts Trends tool to help track top searches
The social media company foresees 2020 trends in rewilding, dog halos, Granny pods, agritourism and rockhounding.
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Mobile Marketer Awards
Campaign of the Year: Burger King's 'Whopper Detour'
A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.
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Walgreens and Neil Patrick Harris offer holiday advice in social content
The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.
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TikTok's top 100 viral videos of 2019 showcase diversity of its content
A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.
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Mobile Marketer Awards
Marketer of the Year: Burger King
The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.
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'Star Wars' footage will debut as 'Fortnite' in-game exclusive
The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.
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YouCam's holiday contest showcases updated photo-editing tools
The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.
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Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos
Still in testing, Cameo replaces the faces of people in videos with personal headshots.
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Instagram taps Celine Dion for shoppable video of retro fashion
Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.
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Serena Williams serves shoppable videos via Verizon Media
The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.
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Imgur debuts meme-sharing app for gamers
Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.
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Google will adopt IAB Tech Lab's standards for California privacy law
Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1.
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Spotify extends annual Wrapped campaign to entire decade, podcast content
The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.
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Consumers aren't fully embracing virtual shopping tools this holiday season
Only about half of shoppers will use voice assistants, chatbots and other emerging technology, according to a new survey.
