The Latest
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Deep DiveWhat brands are getting wrong about AR
AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?
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Turner pilots in-game ad verification for console platforms
Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics.
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Ally Financial plays 'truth or dare' with social-based 'Confessiongrams'
A gamified campaign seeks to remove stress and stigma from discussions about money.
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IAB: 48% of consumers shop disruptor brands
DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found.
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'Stranger Things' AR ad comes to life in The New York Times
Google partnered with Netflix to show off the capabilities of its Lens technology, demonstrating the potential for other marketers.
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YouTube amplifies monetization options for creators as early tools drive revenue
At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.
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Google takes another crack at social networking with Shoelace test
Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.
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App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump
While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.
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Study: Mobile CRM market will grow 11% to $15B worldwide
Banking, financial services and insurance companies are forecast to spend $3 billion on mobile customer relationship management.
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Back-to-school shopping on mobile will jump this year, Deloitte predicts
A study shows changing consumer trends for school supplies in late summer, but most shoppers still favor brick-and-mortar stores for purchases.
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Deep DiveMobile marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
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Twitter looks to improve ads, cozy up to creators with brand studio
Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.
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Pinterest debuts fresh video tools for creators, brands
L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.
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Southwest Airlines adds Facebook AR filters to 'Shark Week' promo
Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.
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Instagram influencer engagement hovers near all-time lows, study says
The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier.
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Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger
The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.
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OpinionWhat's next for IGTV?
While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.
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5 branded posts from influencers required to spur a purchase, study says
Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.
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EMarketer: Shopping on smart speakers is growing faster than previously forecast
Revised estimates predict that the number of Americans who shop by the voice-powered devices will rise 31.6% to 31 million this year.
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Havaianas' boardwalk mural activates mobile shopping experience
Google Vision tech recommends different sandal styles depending on the section of sidewalk a user scans.
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Deep DiveFrom social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
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Facebook emulates rivals' monetization playbooks to draw more creators
Announcements arriving ahead of VidCon include a new feature called Stars, which closely resembles Twitch's Bit Emotes.
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86% of UK ad agencies see digital audio as key media strategy, study says
Seventy-five percent of U.K. marketers plan to increase spending on podcasts in the next 12 months.
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Burger King Sweden dares customers to order its plant-based menu items
Customers who order off the "50/50 menu" can use the chain's app to scan the packaging and find out whether they've received a beef or plant-based burger.
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L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
