The Latest
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Long John Silver's serves up original album, audio coupons for Lent
Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.
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P&G's Bounty teams with BuzzFeed on March Madness videos
Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.
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Walmart sparks social media upset after cutting app-based price-matching
The news that the Savings Catcher program will end on May 14 comes a year after Walmart axed its mobile Scan & Go service.
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Deep DivePodcasting turns up the volume as consolidation, mainstream adoption loom
The stage is set for the channel to take a bigger role in media, bringing greater scale, enhanced optimization and promotional opportunities for brands.
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Cleveland Cavaliers pilots in-stadium drink orders with Apple Business Chat
The NBA team partnered with Aramark to offer beverage delivery to designated sections of its arena.
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Amazon tests app pop-ups touting private-label goods
Pop-up windows forced mobile users to click through to a lower-cost Amazon product or to close the notice before continuing to shop.
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Report: Snapchat prepares to unveil long-rumored gaming platform
Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.
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Burger King takes on Starbucks with app-based coffee subscription service
BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.
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Paris Baguette debuts mobile app with loyalty program
The chain is offering a free coffee or tea to customers who place their first order though the app.
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How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions
At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."
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Uber expands Cargo in-car vending deal to NYC
Free Red Bull energy drinks are being dished out to passengers citywide to promote the service.
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Lush demos visual search app and fresh 'digital packaging' at SXSW
A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.
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Facebook loses 2 top executives amid strategy change
The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.
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Chipotle touts loyalty program with $250K in Venmo payouts
The Mexican food chain is expanding its Chipotle Rewards program nationwide.
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OpinionWhen disruptors become followers: Uber, Lyft and their loyalty potential
The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.
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Miller Lite, Angry Orchard uncap AR-linked bottles
Scannable bottles aim to help the cider brand's mobile users pair beverages with food, while Miller Lite celebrates St. Patrick's Day.
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How Accenture Interactive pairs brands with AR, VR to connect with consumers
At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.
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Three Olives Vodka's influencer campaign boosts awareness 32%
The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.
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Lamps Plus taps SMS texting for customer service
Without having to download a separate app, users can reserve items, ask about store inventory or get personalized design tips.
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EMarketer: US smartphone usage will grow 3% to 232.8M people this year
IPhone and Android usage will grow in line with the national trend and see little change in market share through 2021.
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Google rolls out smart targeting for in-game ads
New segmentation features categorize players and display ads based on the likelihood of targeted users making in-app purchases.
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AMC Theatres' revamped app lets moviegoers order snacks ahead
The world's biggest theater chain will expand the mobile ordering service nationwide throughout 2019.
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Febreze drops fresh album of musical ads
"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.
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Report: Apple buys machine-learning startup Laserlike
The deal is the latest indication that Apple is betting on artificial intelligence as it looks to build out services like Siri.
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Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game
Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.
