The Latest
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Deep DiveHow to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
Shopping -
Renault Italy taps Messenger chatbot to drive SUV sales
A Japanese-style animated series on Instagram Stories takes viewers through a storyline around the 100 special-edition cars.
Messaging -
Google-supported AdLingo puts chatbots inside interactive display ads
Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test the new conversational ad format.
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Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
Video -
Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts
Revamped features boosted clicks on products to retail sites by 40% last quarter.
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In-app ads can raise campaign ROI by 41%, survey says
Three quarters of brands have asked their media agencies to buy in-app ad placements due to their favorable metrics.
Campaigns -
Lufthansa's AI-powered ad campaign personalizes travel experiences
The ad, created with IBM Watson, answers general airline questions and provides travel content for 15 European destinations.
Campaigns -
EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
Video -
Facebook Portal data could be used for ad targeting
Despite initial denials, the social media giant told Recode that details on app usage and calls could inform targeting elsewhere.
Social -
AmEx, PayPal deepen ties with cross-platform features
Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.
Shopping -
MTV's 'The Real World' gets second life on Facebook Watch
The reboot is Facebook's latest move to build out its video streaming service with original programming.
Video -
Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
Social -
Denny's taps CRM platform Punchh to boost customer engagement
Data from the chain's tablets, POS and online ordering systems will be integrated with the cloud-based tool to boost loyalty and support personalized relationships with diners.
Tech and platform developments -
Jimmy John's to test mobile, tap-and-go payments
The sandwich chain is piloting technology that will integrate its POS system with online transactions to offer quick in-store service and delivery.
Shopping -
Sprint sells off mobile ad arm to InMobi
The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.
Campaigns -
Google Shopping Actions wins over Best Buy, Sephora, Nike
The company is enhancing its mobile and voice tech ahead of the holidays to offer more seamless shopping experiences.
Search -
Verizon drives Fios signups with scannable Amazon Prime Now bags
Customers who order goods can scan a QR code to win $5 credit and see if Verizon's mobile service is offered in their area.
Shopping -
Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi
"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.
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Most diners order delivery through restaurants, not third-party apps
Despite the boom of companies like Postmates and Uber Eats, 53% of people still order food directly from brands' app or website.
Shopping -
UNTUCKit adds mobile checkout to its in-store experience
The clothing retailer has a history of mobile tech advances, including RFID and beacons in stores.
Shopping -
USA Today boosts metrics with mobile web redesign
Faster page load times and a uniform look increased readers' average time spent on the site by 28% since last year.
Campaigns -
Burger King partners with DoorDash for Twitch takeover
The chain's king mascot will battle popular gaming personalities in Activision's latest "Call of Duty" game.
Shopping -
Luxmart doubles sales conversions with progressive web app
Fast-loading web pages removed a major source of friction for shoppers of the online retailer.
Shopping -
Study: 38% of shoppers use mobile savings apps, up from 10% in 2014
More than half of people are willing to receive texts with discounts while they shop in a brick-and-mortar store, the Forrester and RetailMeNot survey found.
Shopping -
Asos debuts voice-powered shopping on Google Assistant
The Enki chatbot also lets shoppers search for products using photos from the web or those taken with a phone camera.
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