The Latest
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GOAT sneaker shop kicks up AR, location-based marketing for Black Friday
People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.
AR/VR -
Pepsi targets taste testers through digital OOH and mobile beacons
The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.
Shopping -
Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Shoppers enter information to get personalized gift suggestions when they shake their phone.
Shopping -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
AR/VR -
Venmo cashes in on in-car commerce with Cargo
Passengers can buy snacks and other items during rides through the popular mobile payment app.
Shopping -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
Video -
Uber pushes back at Lyft with a loyalty program of its own
Each level of membership offers extra benefits, including refunds on some cancellation fees, price protection on favorite routes, free food deliveries and access to top drivers.
Campaigns -
Microsoft buys bot studio Xoxco to shore up conversational AI capabilities
The tech giant aims to make AI more accessible to consumers and businesses while also incorporating the technology into its products and services.
Messaging -
Study: 1 in 6 millennials will do more holiday shopping on mobile than last year
More than a quarter of the cohort plans to "click & ship," meaning they'll buy a product online that they first saw in a store.
Shopping -
Pandora brings AI-powered picks to podcast pilot
The Podcast Genome Project catalogs content and delivers personalized picks to audiences based on their listening habits.
Tech and platform developments -
Smartphones prevail as fastest growing connected devices, Deloitte says
Despite talk of maturation in the category, smartphone penetration this year reached 85%, ahead of laptops, desktop computers and tablets.
Tech and platform developments -
Lyft drives repeat ride-hailing with new rewards program
The new offering follows several efforts to reward loyalty as competition in the ride-hailing space revs up.
Campaigns -
L.A. Clippers give fans a shot at their Lucky Day
The NBA team partnered with the sweepstakes app to provide mobile experiences for home-game attendees.
Campaigns -
Many shoppers say marketing emails aren't effective on mobile
Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.
Shopping -
Curate Mobile acquires Juice Mobile to bridge branding with ad performance
The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.
Video -
Mercedes-Benz Brazil teams with social fitness app Strava
The luxury car brand encourages amateur athletes to break records in swimming, running and cycling while illustrating its philosophy of "seeking excellence and innovation."
Social -
IAB: Mobile's share of digital advertising nears 50% in Europe
Despite gains that helped the region's mobile ad market hit $11.24 billion, GDPR reportedly dampened growth.
Campaigns -
James Patterson teases new novel on Facebook Messenger
Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.
Video -
42% of holiday gift-givers plan to shop on mobile, study says
Apps, location-based notifications and other mobile features can update people on deals and drive foot traffic during the critical shopping season.
Shopping -
Tenth Street Hats sees 74.3% engagement jump with shoppable AR try-ons
Web-powered immersive features remove friction in the shopping journey, letting people virtually sample products without having to download an app.
AR/VR -
Bluefly, NeWants team up on gamified shopping platform
Tech, home and lifestyle products are discounted in socially driven flash sales.
Shopping -
Marriott's Moxy Hotels and Bumble app blend digital, real-life connections
Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique social activations.
Social -
Red Bull pops open branded energy boost on 'Pac-Man'
Limited-edition cans of the drink include codes that unlock themed content in the mobile game.
Campaigns -
Porsche revs up social strategy with wedding stunt
In a partnership with The New York Times, the car brand helped two fans wed in the backseat of a speeding Cayenne.
Social -
Sephora, Google dive deeper into voice with Home Hub tutorials
Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.
Video