The Latest
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Deep DiveHow TikTok can help brands get on Christmas wish lists
Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.
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SponsoredRemove marketing blind spots using real-world location insights
You know what your customers are doing online. Now uncover what they’re up to offline. Gimbal Trends is a first of its kind location and foot traffic analytics platform built atop the richest independent location data set in the industry.
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55% of Gen Alpha wants to buy what their favorite YouTube, Instagram influencers wear
A new report also showed that 14% of the emerging age group are interested in the idea of influencers launching their own retail outlets.
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Postmates brings mobile food ordering to Yankee Stadium
Attendees can order and pay for food on the app and receive a notification when it's ready for pickup from designated locations.
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Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day
Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.
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Mobile commerce evolves along with food and beverage
Pinterest and Iris Nova are two companies that are innovating the way customers can explore and buy groceries, and both talked at Groceryshop about what's ahead.
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Snapchat ramps up camera tools with new 3D effects on iOS
Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.
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Marketers overspend on Facebook News Feed, underspend on Instagram, study says
The top 50 brands on Instagram now have the same audience size as the top 50 on Facebook, but engagement is higher on Instagram.
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Michael Kors led NYFW social buzz with 11.4M engagements
Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.
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Amazon tests influencer storefronts to translate social content to sales
Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.
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Viber lets app brands, users create customized stickers for messages
Brands including Snickers and Re/Max have embraced digital sticker packs as part of their mobile marketing mix to boost awareness through organic UGC.
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Cadillac unveils new car model on Instagram for 1st time
The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.
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L'Oréal's Color&Co adds AR hair color try-ons
The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.
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YouCam Makeup app unveils Halloween contest
The winning look will be featured in the official YouCam Halloween Costume Makeup Collection.
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Hyundai revs up AR experience in Music Midtown festival app
An app sponsored by the carmaker hosts exclusive views of performances streamed by concert promoter Live Nation.
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American Eagle pilots TikTok's new in-feed video ads for back-to-school
In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.
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PepsiCo's new loyalty program offers cash back via PayPal, Venmo
With PepCoin, consumers earn rewards after scanning snacks that will be transferred to their PayPal and Venmo accounts once $2 is reached.
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Oreo debuts Alexa integration to help fans guess mystery flavor
Timed to promote a mystery Oreo flavor, the integration will provide clues for guessing the new entry and placing direct voice orders.
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Majority of NFL fans watched opening week games via streaming, apps
A study by Colling Media found the league's Sunday Ticket offering led the pack of content providers with 20% market penetration.
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Urban Decay dishes out makeup samples to Bumble app users
Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.
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Uncle Ben's serves dynamic content in stores via Google Lens integration
The activation follows a recent expansion of Lens' capabilities as Google tries to better compete in visual search.
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Kylie Cosmetics shows highest social media engagement and no ad spending, study says
A new report underscores the power of Kylie Jenner as an influencer but calls into question her brand's failure to use paid ads amid reports of declining sales.
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Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
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Coca-Cola cans activate animated stories in AR
Each of the 12 stories centers on a minor conflict among animated characters that is resolved by sharing a Coke.
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NFL kicks off weekly show exclusively on YouTube
Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.
