The Latest
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Vitaminwater urges consumers to ditch their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
Social -
Philadelphia's holiday smart bowl snitches on double dippers
A "Double Diptector," which was up for auction for $415 Thursday morning, pairs with a mobile app to warn hosts about the ultimate party foul.
Campaigns -
Amazon opens first small-format Go store
The e-commerce giant has evolved its Go model to include compact stores for office buildings and hospitals.
Shopping -
IAB Tech Lab's open measurement SDK for in-app ads gains ground
The organization has certified 17 companies, including Google and Pandora, for their use of a toolkit to standardize third-party viewability and verification measurement for in-app ads.
Campaigns -
Canada Mountain Holidays kicks off 360-degree ads for winter adventure travel
Users can get a more immersive look at mountain views, helicopter rides and skiing by rotating their phone or dragging their desktop cursor.
AR/VR -
Acura revs up Instagram Stories with car customizer, Giphy stickers
Fans can build their dream 2019 ILX sports sedan and enter their design to be featured by social media influencers.
Social -
Facebook tests search ads in results pages, Marketplace
The search ads are repurposed News Feed ads that appear only on the mobile platform and direct users to external websites.
Search -
Chico's taps Salesfloor for store associate apps
Putting mobile devices in the hands of associates could help them better serve customers during and after store visits.
Shopping -
Instagram tests special accounts for social influencers
The piloted software tools may help influencers manage a social following.
Social -
OpinionApple iOS, privacy and the future of ad attribution
While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.
Messaging -
Cheddar launches AR news app for Magic Leap headset
While the tech may not reach a huge audience just yet, the feature positions Cheddar as a pioneer in integrating content with budding immersive platforms.
AR/VR -
'Deal or No Deal' reboot hits CNBC with live play-along app
Mobile users can play during the show and compete with friends, family and fans across the country via a social media integration.
Campaigns -
Deep DiveHow 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
AR/VR -
W Hotels boosts website traffic with St. Vincent YouTube videos
The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.
Video -
Tech the halls: Mall of America debuts holiday AR scavenger hunt
Shoppers can follow a themed story through their smartphone as they explore the mall this season.
AR/VR -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
Social -
Study: Unconventional holiday themes boost email open rates year-round
Emails themed around non-traditional holidays, such as Groundhog Day, spur higher conversion rates and can help retailers compete with Amazon, Yes Marketing found.
Shopping -
Mr Porter's holiday chatbot delivers men's gift guidance
The luxury menswear brand is the latest to launch a chatbot on Facebook Messenger for personalized product recommendations.
Shopping -
Farfetch taps Syte for visual search feature
The online retailer brings visual search to its luxury brand marketplace as the technology gets deeper into the fashion sector.
Search -
Survey: Half of diners rely on friends, family — not Instagram — for restaurant suggestions
Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.
Social -
Target decks the halls with mobile AR for Christmas trees
The retail app's "See It in Your Space" feature overlays a digital image of a life-sized tree against a real background through a smartphone camera.
AR/VR -
Ray-Ban's new chatbot hits Messenger for holiday shopping
Shoppers can access personalized recommendations and buy gifts without leaving the messaging app.
Shopping -
Burger King's app hit 1M downloads after trolling McDonald's
The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.
Campaigns -
Google launches Ariana Grande series with mobile-activated billboards
Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.
AR/VR -
Mobile Marketer AwardsCampaign of the Year: Michael Kors' AR ads on Facebook
The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.
AR/VR