The Latest
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Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%.
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Fandango sells 'Brightburn' tickets through televised QR codes
Mobile users can point their smartphone at the TV screen and buy movie tickets without having to download a separate app.
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Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.
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Baidu's facemoji keyboard boosts buzz for Paramount's 'Bumblebee'
An interactive emoji saw 4.1 million downloads while a movie sticker pack was downloaded more than 600,000 times.
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Google update lets brands shine in search results
The search giant refreshed mobile search results to highlight website branding.
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Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
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App audiences, mobile notification rates swell despite GDPR, study says
While mobile users are more selective about sharing their location, opt-in rates have increased in the past year when that data gives them a direct benefit.
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Spindrift 'superfan' Kristen Bell curates digital audio on Spotify, Pandora
Songs with fruit in the title or artist name are interspersed with 15-second audio ads as part of the drink's summer campaign.
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Social media overtakes word-of-mouth for tech reviews, study finds
Video sources like YouTube are growing more popular for tips and discovery around personal technology.
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Study: Video ads see 7.5X higher CTR than display
Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.
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Mobile coupons influence over two-thirds of shoppers, study finds
In addition, nearly 40% said they're comfortable with mobile identification when they walk into a store if it means a more personalized experience.
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Cointreau mixes with Bumble for Margarita Mondays
Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.
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Macy's summer campaign heads outside with Pinterest Pincodes
This summer, visitors at gathering places like the Santa Monica Pier can use their phone to scan a Pincode and shop styles curated for that location.
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TechStyle pilots integration with Google's Shoppable Ads
The parent company of Fabletics, Savage X Fenty and Justfab teamed with social commerce platform Curalate to test the new ad format.
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Study: 88% of consumers show 'appnostic' mobile behavior
The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.
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Wendy's teams with GasBuddy to reach Memorial Day road-trippers
A new Badges feature on the app lets advertisers reach drivers based on their location.
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Study: Victoria Beckham leads luxury fashion brands in social engagement
Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.
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Spotify targets drivers with first hardware device test
The "Car Thing" lets users request music and podcasts with voice commands, but there are currently no plans to make the device available to consumers.
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Swiss airline brings vertical AR cabin views to web ads
Without having to download a separate app, smartphone users can navigate a computer-generated version of a jet's interior.
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Instagram unveils curated @shop account to showcase online merchants
The new account will feature community trends including fashion, beauty and home decor, available for direct purchase.
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Burger King drives app downloads with 'Traffic Jam Whopper' deliveries
The service let drivers stuck in traffic order food from the chain's mobile app and get it delivered by motorcycle.
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YouTube's new 'Bumper Machine' automates 6-second ad production
GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.
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Pokémon Pass app trades virtual rewards for Target visits
Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.
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Google boosts shopping capabilities across search, images and YouTube
A newly revamped Google Shopping experience could help the company reassert its product search capabilities amid growing competition from Amazon.
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Deep DiveHow will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces are bringing mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
