The Latest
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Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
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Pandora, Postmates and Tinder test Snap's new developer kit
As rumored in May, Snapchat is opening its platform to third-party apps and promising stronger privacy protections.
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Study: Facebook use for news drops 20 percentage points among younger audiences
WhatsApp, which is owned by Facebook, beats out Twitter in many countries when it comes to importance for news.
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Report: Microsoft creating cashierless tech to battle Amazon Go
Microsoft could be emerging as a fierce player in the checkout technology market, according to Reuters.
Mobile marketing trends -
Universal, Telemundo partner on Facebook Messenger soccer game
Goal! was launched alongside Telemundo's coverage of the 2018 FIFA World Cup in Russia.
Gaming -
Bank of America's AI-powered assistant hits 1M users in first 2 months
More features will be added this week for greater personalization and mobile functionality.
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Survey: Fewer online merchants accept payments from Apple, Google
Retailers ramped up support for PayPal and Amex Express Checkout as ease of use and fraud detection were top challenges.
Mobile marketing trends -
OpinionWhy voice isn't poised to take over the marketing world — yet
Drum Agency's Dave Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG.
Mobile marketing trends -
Cargo partners with Snapchat, SnackNation for LA rollout
Ride-hailing passengers can browse and order products by scanning a Snapcode on the in-car box.
Mobile marketing trends -
Twitter focuses on news in latest app redesign
Revamped user timelines will show more personalized content, along with notifications for live events like the World Cup.
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64% of live streamers have engaged with ads, IAB finds
With the FIFA World Cup starting today, consumers who plan to live stream soccer matches during the tournament show a strong preference for mobile viewing.
Mobile marketing trends -
Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
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Las Vegas mall gets a sassy AI chatbot
Jules hopes to connect with younger shoppers at the Miracle Mile Shops in Las Vegas through Facebook Messenger.
Chatbots -
Google adds tools for brick-and-mortar retailers to entice online shoppers
"See What's In Store" lets customers view a store's inventory in search results and Google Maps before making a visit.
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Apple aims to stop contact data sharing among apps
The tech giant changed its App Store rules to restrict how developers use information about friends and contacts of iPhone owners.
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OpinionIs limiting the unlimited the way to serve the mobile appetite?
New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.
Mobile marketing trends -
Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
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At Houzz, mobile augmented reality is fueling sales
More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.
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IAB: Podcast ad revenue grew 86% in 2017 to hit $314M
Marketers are taking advantage of the channel's ability to reach already engaged consumers anywhere and on practically any device.
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Apple bans mining of cryptocurrencies
While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.
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DC superhero Lens contest on Snapchat will send winner to Comic-Con
This is Snapchat's first Lens challenge with a major brand tie-in.
Campaigns -
Disney promotes 'Aladdin' Broadway musical with VR
A 360-degree video immerses viewers in a performance as facts about the show appear.
Campaigns -
Shopping apps poised for profitable 2018 after 54% growth
Retail marketers have a major opportunity in mobile with shopping apps growing in popularity and profitability, according to a Liftoff study.
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WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data
The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015.
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Rakuten acquires mobile pickup platform Curbside
The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.
Apps