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Deep Dive5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing a marketer's needs against influencer independence.
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Domino's creates 150K hotspots to deliver pizza almost anywhere
Drivers can now meet customers to hand off mobile orders at parks, sports fields and beaches.
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Bareburger's AR menu brings fresh meaning to 'playing with food'
The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.
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Opinion5 tips to boost customer engagement with native ads
Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.
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EMarketer: Ad spending on mobile to surpass TV this year
Mobile commerce is some of the fuel that's driving the strong growth in the ad space.
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Amex cashes in on Coachella with shoppable AR feature
The payments company offered an immersive commerce experience for cardholding festival-goers to browse and buy exclusive merchandise.
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Postmates OOH campaign tells New Yorkers 'We Get It'
The on-demand delivery app's promotion highlights how the service can help time-pressed urbanites order food and other items on the go.
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Netflix brings vertical video teasers to mobile
The 30-second previews use a "stories" format to help viewers quickly browse and select a show or movie.
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Bark releases 'Chews Your Own Adventure' chatbot
The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.
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Why Taco Bell has 29x more reactions than Wendy's on Facebook
While Wendy's is known for flinging quips at competitors on social, the taco chain takes a more holistic approach to reaching mobile-savvy millennials.
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Walmart arms Lawn & Garden staff with mobile POS
The retail giant is bringing another mobile tool to its in-store experience — a checkout system to help Lawn & Garden customers pay and exit more quickly.
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Study: 71% of voice searchers don't make purchases
The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment.
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Verve will exit EU markets as GDPR deadline looms
The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.
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Facebook reboots app reviews after temporary pause
The break was one way to demonstrate due diligence around privacy, the very thing that sparked the Cambridge Analytica debacle.
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Amazon's app goes abroad with new international shopping feature
Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.
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Coca-Cola lets ride-hailers sip on smartwater
The beverage giant joins a growing list of CPG brands offering products through Cargo's in-car boxes for Uber and Lyft drivers.
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Paris's Fashion Week campaign spurs 5.7M Snapchat views
The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.
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Coleman's first mobile app preps campers for nature treks
Users can view park information, packing lists and video tutorials on how to assemble a tent or cook over a campfire.
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Meijer expands 'Shop & Scan' mobile checkout app
Shoppers can scan bar codes with a smartphone as they move about the store and cut down on checkout times.
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Netflix's 'Lost in Space' unveils Google smart-speaker adventure
The science-fiction reboot is the latest show to use an audio game to encourage viewers to interact with a voice-enabled smart speaker.
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Burger King's AR toy promo roars into South Africa
BK Dino Cards let kids unlock a Jurassic augmented reality experience to feed their hungry minds.
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H&M reveals collaboration with Moschino on Instagram Live
The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.
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Google debuts Android Auto wireless on Pixel, Nexus devices
Android Auto now beams apps and software to a car's head unit display without the need for a USB cable for added convenience.
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Report: Apple's HomePod looks like a bust as company cuts sales forecasts
Employees said that inventory for the smart speaker isn't moving, with some stores selling fewer than 10 devices per day.
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Amway beauty brand partners with Perfect for AR try-on app
Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.
