The Latest
-
Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
-
TripAdvisor debuts data platform for ad targeting on Facebook, Instagram
TripAdvisor Connect could help marketers reach custom audiences outside its website and app.
-
P&G's Herbal Essences unveils Alexa skill for vision-impaired people
The haircare brand also provides specialized help to blind and vision-impaired people through the Be My Eyes app.
-
Report: Google readies 5G smartphone ahead of Apple
A 5G version by the Pixel device maker may debut as early as next week, Nikkei Asian Review reported.
-
YouTube trumps Netflix as most popular video channel for teens, Piper Jaffray says
For teens, spending dips amid worries about the economy, potentially a warning sign for retailers as the crucial holiday shopping period approaches.
-
Virgin Voyages uncorks champagne delivery with a smartphone shake
The new cruise line could appeal to tech-savvy young adults seeking unique experiences with amenities like on-demand Möet Chandon delivery.
-
Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
-
StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
-
Study: Personalization promise doesn't urge people to share information
U.S. consumers are less willing to share their details if they'll be used for tailoring advertisements, according to the Advertising Research Foundation.
-
Adidas 1st to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro, 8-bit graphics.
-
Facebook nears $40M settlement of advertiser lawsuit
The legal battle centered on how much the inflated viewership metrics affected the advertisers' businesses.
-
DoorDash orders multichannel campaign with scannable OOH ads
Interactive billboards let customers scan a QR code of a featured menu item and add it to their DoorDash app.
-
Giant casts a wider net with new rewards program
Through its app, the grocer can offer more personalized rewards to each shopper.
-
Modelo enlivens Day of the Dead murals via AR
The murals show a 3D animation of a woman extending her skeletal arm forward to grab a bottle of Modelo Especial.
-
Report: Google in acquisition talks with video-sharing app Firework
Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.
-
Apple acquires visual effects startup iKinema
The tech giant is intent on creating software tools that take AR experiences to the next level.
-
GOAT showcases world's rarest sneakers with AR try-ons
App users can test out limited-edition styles from Nike's Air Jordan, Air Force 1 and Dunk brands.
-
5G smartphone sales will top 1B by 2025, study forecasts
Samsung is the current leader in 5G devices, but the market is set to grow more crowded next year.
-
E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song
The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.
-
Instagram clones another Snapchat feature with close friends messaging
Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.
-
Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
-
3M's Post-It hooks up to Trello for project management
Post-it app users can turn their paper sticky notes into digital project plans by scanning them with a smartphone camera.
-
Google intros price-tracking, enhanced visual search in latest e-commerce bid
Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the key holiday shopping season.
-
Microsoft debuts foldable smartphone for 2020 holiday season
The Surface Duo marks a surprising return to the smartphone market after the tech giant exited the business two years ago.
-
Diners want mobile ordering, but only 18% of restaurant apps offer it
This disconnect could be detrimental to growing off-premise with 91% of consumers placing delivery orders via a brand's app or website in the last year, a National Restaurant Association study shows.
