The Latest
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How Dixie drove 99% completion rate for mobile in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
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SponsoredTraveling with technology: The history of apps
Did you know apps date back to 1983? Learn the history of apps and the role they play in society.
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Exclusive: Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
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Ford tests Spotify's new ad targeting to reach car buyers
A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.
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59% of restaurant operators fear disruption by mobile-savvy rivals
A new Oracle survey found that a vast majority of operators believe that guest-facing apps can reduce labor costs and improve speed of service.
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55% of US mobile users can't live without cash, study says
While cashless payments promise security and convenience, many businesses are reluctant because of higher costs and some lack of consumer interest.
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7-Eleven weaves 'Pokemon' AR experiences into loyalty app
"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.
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Syfy revamps AR app, Facebook photo filter for 'Happy' series promo
The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.
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45% of diners have tried a restaurant because of social media
Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.
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Facebook is building a voice assistant
The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.
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Urban Outfitters pilots live shopping parties on Dote app
The new feature allows influencers to broadcast to followers on the shopping app.
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EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
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Social media users trust fellow consumers more than brands, study finds
Brand content needs to be authentic, relatable and unbiased in order to gain consumer trust.
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Peet's expands Order Ahead service
The chain's customers can now buy coffee, food and beans for pickup through its mobile app, joining a throng of coffeehouses doubling down on convenience.
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Report: Amazon readies free, ad-supported music service
Marketing the music through voice-powered Echo speakers could boost ad growth and direct listeners to the e-commerce giant's inventory of products.
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ColumnCan chatbots charm consumers?
Years after the technology looked like "the next big thing" in customer engagement, retailers and brands still need to take care in how it's employed.
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Fraudulent apps surge 159% as mobile ad spending rises, study says
The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity.
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Shutterstock brings AR shopping to life in updated iOS app
A new virtual imaging feature targets retailers and restaurant owners who use the company's photos for interior decorating.
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Nielsen: Podcast ads boost awareness, recall
Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.
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Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
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T-Mobile's Metro plays H-O-R-S-E with influencers for NBA playoffs
The prepaid wireless brand challenges fans to submit trick shot videos on social media for a chance to meet MVP hopeful Giannis Antetokounmpo.
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Smart speakers to top tablet use by 2021, forecast says
Category stalwarts like Google Home, Amazon's Echo and Apple's HomePod will lead the charge, according to Canalys.
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Neiman Marcus adds shoppable Instagram tech
Through mobile application Salesfloor's latest feature, stylists can better connect with customers.
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Regal activates AR Easter egg hunt to drive app downloads
Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.
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HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
