The Latest
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Super Bowl viewing shifts to connected devices, study finds
The percentage of viewers who said they'll watch the big game on a smartphone rose to 11% from 7% last year.
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Budweiser Canada updates 'Whassup' for Super Bowl with Uber, smart home tech
The beermaker's TV spot depicts smart home devices saying the catchphrase and will have an Uber code to request a safe ride home.
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David's Bridal unveils concierge chatbot Zoey
Zoey helps iPhone users book appointments and can free up employees to spend more time interacting with customers in stores.
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5G's boon for smartphone market will be short-lived, forecast says
Gartner predicted that 5G will help lift total smartphone shipments this year, but figures will steadily drop to 1.76 billion by 2022.
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Instagram deprecates IGTV button as mobile streaming bet fails to take off
Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.
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TikTok revenue surges fivefold as global downloads hit 738M
The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.
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Ikea, Subway cash in on digital stickers for Venmo
Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.
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Avocados From Mexico links Super Bowl buzz to blockchain
The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.
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OpinionA trio of takeaways from CES 2020 for mobile marketers
From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.
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Report: Facebook scraps plan to sell ads in WhatsApp
However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.
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Verizon, TurboTax sponsor Twitch Rivals esports tournament
The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.
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'Words With Friends' shares celebrity-backed social campaign for 2020
Zynga's social gaming app features influencers, celebrities and organizations who share their "word of the year."
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Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts
App usage continues to soar, but brands must pay attention to what the trends mean before they're left behind.
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In-app programmatic buying platform Dataseat launches with $2.3M in funding
The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.
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Panda Express celebrates Lunar New Year with social AR
Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.
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Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms
As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.
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Google unifies clothes shopping on mobile search to enhance commerce play
The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.
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EMarketer: Pinterest overtakes Snapchat as No. 3 social network
Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.
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How Starbucks uses AI to counter mobile's isolating effect
At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.
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Tinder, Grindr sell personal data in possible violation of privacy laws, study says
Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.
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Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
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P&G, StubHub pilot Pandora's new ad measurement tools
Test & Tune lets brands ask audiences direct questions to gain better consumer insights.
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Taco Bell deploys AI for in-app personalization
A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.
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How Target and Reebok reinvigorated loyalty with a data-driven playbook
With the evolution of mobile, consumers have more ways to build loyalty than ever, as evidenced at NRF's Big Show.
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Oreo's Most Stuf cookies return with TikTok challenge
A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.
