The Latest
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Retrieved from Discover.film on April 02, 2020
Huawei adds Discover.film streaming app to 100M smartphones
The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.
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Courtesy of Snap
Snapchat brings Stories to other apps
By integrating with App Stories, developers can let users post disappearing messages from Snapchat without needing specialized coding expertise.
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Permission granted by Michelob Ultra
Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief
Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.
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Flickr
T-Mobile urges gratitude for 'helpers' on April Fools' Day
Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for a COVID-19 relief fund.
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Retrieved from Cottonelle on March 30, 2020
Cottonelle urges people to stop stockpiling toilet paper with social campaign
Every time someone uses the hashtag #ShareASquare in a post, the brand will donate $1 to United Way's COVID-19 fund.
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Ryan McKnight
T-Mobile, Sprint close on $26B merger
This marks the creation of the New T-Mobile and the end of John Legere's run as CEO.
UPDATED: April 1, 2020 at 10:04 a.m. -
Courtesy of Rakuten Viber
Rakuten Viber teams with WHO on COVID-19 chatbot
The service offers real-time updates and information such as travel advice and quizzes that bust myths about the coronavirus.
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Retrieved from Dark Sky.
Apple buys Dark Sky weather app, shuts down Android version
The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.
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Courtesy of Crook & Marker
Hard seltzer brand plans 'biggest digital cheers in history' to bartenders
Crook & Marker's #CheersUp campaign is raising money for hospitality workers suffering financial hardship during the coronavirus pandemic.
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AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting
Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.
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Mobile gaming jumps 24% as people quarantine at home, AdColony finds
Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.
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Courtesy of Perfect Corp.
YouCam Makeup gives beauty brands free AR sampling tech
Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.
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Permission granted by e.l.f. Cosmetics
E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness
With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.
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Courtesy of Chipotle
Chipotle turns Challenger Series into virtual gaming tournament
Half of the earnings for winners of the virtual gaming competition on Twitch and YouTube will be donated to COVID-19 relief efforts.
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Courtesy of Sennheiser
Sennheiser livestreams IGTV concert series for housebound fans
While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.
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Courtesy of Inspire Brands
Jimmy John's delivers fresh bread to drive social buzz
App customers can post pictures of their homemade bread creations to social media and include the hashtags #FreakyFreshBread and #MadeWithJJBread.
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Permission granted by The Giant Company
The Giant Company takes to social media to stop panic buying
To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.
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EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets
The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown.
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'Pokémon Go' spending jumps 67% after indoor play adjustments
U.S. players of the location-based augmented reality game spent $7.8 million, or 34% of the worldwide total.
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Retrieved from Verizon.
Verizon livestreams benefit concerts as COVID-19 keeps fans at home
The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.
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Retrieved from Behr Paint on March 25, 2020
Behr, West Elm design virtual backgrounds for Zoom amid WFH boom
The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.
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Courtesy of Pinterest
Pinterest upgrades merchant services as shopping searches jump
The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.
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Courtesy of Busch
Busch livestreams 'Trivia Happy Hour' on Facebook
The brand will give away prizes and raise money for bartenders facing financial hardship during the coronavirus pandemic.
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JanSport runs TikTok challenge to raise charity awareness
Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.
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Facebook says ad business 'weakening' despite usage spike under coronavirus
People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.
