The Latest
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Retrieved from Zynga on June 01, 2020
Zynga snaps up developer Peak for $1.8B as mobile gaming surges
The massive deal follows AppLovin's acquisition of Machine Zone last month and as gaming usage soars among homebound consumers.
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Courtesy of Bumble
HBO Max matches with Bumble on virtual date giveaway
The streaming platform is offering a preview of the Anna Kendrick-starring series "Love Life" and a $20 food delivery gift card for a virtual date.
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Retrieved from Facebook on June 01, 2020
Facebook's Venue makes live TV events more social, starting with NASCAR
The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.
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Retrieved from General Mills on May 29, 2020
Fruit by the Foot hosts speed-eating challenge on YouTube Live
The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.
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Courtesy of DoorDash
DoorDash immerses Snapchat users in AR restaurants
Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.
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Retrieved from TikTok on May 27, 2020
TikTok streams educational videos for homebound viewers
A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.
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Consumers want social ads to show return to normalcy, study says
Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.
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Arctic Summer/White Claw/Truly
Truly Hard Seltzer celebrates Pride with OOH, social campaign
The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.
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Mobile data surges 75% amid jump in video streaming
Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.
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Courtesy of Burger King
Burger King celebrates employees with customer thank yous
More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.
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Retrieved from Tastemade on May 28, 2020
Hyundai hits the road with 4-part series on Tastemade
Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.
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Instagram IGTV video ads arrive as part of monetization push for influencers
Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.
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Courtesy of NYX
NYX plans virtual Pride march on Instagram
To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.
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Permission granted by Quibi
WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount
A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.
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Retrieved from TikTok on May 27, 2020
TikTok sees 10x surge in April with in-app revenue of $78M
The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.
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Kroger
Instacart starts self-serve ad platform to connect brands with shoppers
Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported.
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Deep Dive
Where does TikTok go from here?
Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.
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Instant messaging will reach 4.3B users in 2020
Digital payments will be key in maintaining growth as the pandemic subsides, giving people a reason to stick with instant messaging apps.
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Courtesy of Samsung
Samsung Galaxy S20+ outsells all other 5G phones, study finds
5G is forecast to reach a tipping point by 2023, when most phones will be equipped with the tech, helping to drive consumption of bandwidth-intensive content for mobile marketers.
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Courtesy of Perfect Corp.
Benefit Cosmetics brings AR try-on to WeChat
Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.
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Courtesy of Scandit
Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech
Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.
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Courtesy of Lafe's
Lafe's offers first promotion on Ibotta cash-back app
Walmart, ShopRite, Stop & Shop, Giant Food and HEB stores are participating in the promotion for Ibotta users.
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Courtesy of Target
Target debuts virtual store on Instagram as e-commerce booms
The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.
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Coke bets on new music streamer BeApp as virtual concerts take center stage
With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.
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Retrieved from Fortnite on May 22, 2020
Warner Bros. debuts 'Tenet' trailer in new social 'Fortnite' gameplay mode
It's another sign of how the video game hit is evolving into a social network and virtual entertainment venue, including through features like Party Royale.
