The Latest
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PubMatic sets May 1 deadline to enforce app-ads.txt specification
After that, apps won't be able to monetize traffic through the sell-side platform unless authorized by the seller's app-ads.txt file.
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Study: Wearables market to grow 15% on strength of smartwatches
Biometric sensors and virtual assistants like Siri, Google Assistant and Amazon Alexa are supporting the category's growth.
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Facebook tops ranking for mobile app marketing, AppsFlyer finds
Meanwhile, global mobile fraud remained persistent at 30% as rates of app install fraud affected the rankings of ad networks.
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Sandwich chain Blimpie lifts customer spending 11% with personalized offers
At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.
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Pandora unveils first sonic logo in campaign refresh
A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.
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Deep DiveBeyond bells and whistles: How grocery apps are (and should be) evolving
From couponing to wayfinding to online ordering, retailers' mobile offerings are still a work in progress, experts say.
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Instagram launches in-app checkout with 20 major brands
Nike, H&M and Kylie Cosmetics are among the names testing the feature in closed beta as Instagram continues to elevate its social commerce ambitions.
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Google Stadia will let players stream games from cloud
The search giant announced plans for a gaming platform that will stream across channels and offer a controller boasting a Google Assistant button.
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ShotTracker's video campaign boosts app installs 10x ahead of March Madness
The player-tracking app scored 30,000 page impressions in just two days after airing digital and TV ads on ESPN.
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Long John Silver's serves up original album, audio coupons for Lent
Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.
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P&G's Bounty teams with BuzzFeed on March Madness videos
Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.
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Walmart sparks social media upset after cutting app-based price-matching
The news that the Savings Catcher program will end on May 14 comes a year after Walmart axed its mobile Scan & Go service.
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Deep DivePodcasting turns up the volume as consolidation, mainstream adoption loom
The stage is set for the channel to take a bigger role in media, bringing greater scale, enhanced optimization and promotional opportunities for brands.
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Cleveland Cavaliers pilots in-stadium drink orders with Apple Business Chat
The NBA team partnered with Aramark to offer beverage delivery to designated sections of its arena.
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Amazon tests app pop-ups touting private-label goods
Pop-up windows forced mobile users to click through to a lower-cost Amazon product or to close the notice before continuing to shop.
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Report: Snapchat prepares to unveil long-rumored gaming platform
Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.
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Burger King takes on Starbucks with app-based coffee subscription service
BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew.
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Paris Baguette debuts mobile app with loyalty program
The chain is offering a free coffee or tea to customers who place their first order though the app.
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How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions
At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."
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Uber expands Cargo in-car vending deal to NYC
Free Red Bull energy drinks are being dished out to passengers citywide to promote the service.
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Lush demos visual search app and fresh 'digital packaging' at SXSW
A mobile-packed activation let guests scan bath products for details like price, ingredients and action videos, while highlighting the brand's broader tech focus.
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Facebook loses 2 top executives amid strategy change
The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.
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Chipotle touts loyalty program with $250K in Venmo payouts
The Mexican food chain is expanding its Chipotle Rewards program nationwide.
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OpinionWhen disruptors become followers: Uber, Lyft and their loyalty potential
The new loyalty programs should inspire a sense of liberty and freedom to incentivize incremental behavior, writes SessionM's CMO Patrick Reynolds.
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Miller Lite, Angry Orchard uncap AR-linked bottles
Scannable bottles aim to help the cider brand's mobile users pair beverages with food, while Miller Lite celebrates St. Patrick's Day.
