Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
746 articles by Chris Kelly
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Cookies get another stay of execution — but have marketers already moved on?
April 24, 2024 -
Coke creates AI-powered instrument that only plays ‘uplifting sounds’
April 24, 2024 -
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
April 22, 2024 -
Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
April 18, 2024 -
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
April 17, 2024 -
DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson
April 16, 2024 -
J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
April 15, 2024 -
Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art
April 12, 2024 -
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
April 12, 2024 -
L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn
April 11, 2024 -
Pedigree adopts AI to give ‘glow ups’ to shelter dog ads
April 10, 2024 -
Coca-Cola heads to Marvel universe for new spot, packaging campaign
April 8, 2024 -
Meet the 4 firms setting the agenda for measuring TV ads amid rapid change
April 8, 2024 -
How marketers can navigate the legal pitfalls of generative AI
April 3, 2024 -
How Papa Johns’ new brand platform connects pizza to marketing transformation
April 2, 2024 -
IBM shows the dangers of marketers using ‘fishy’ generative AI
April 1, 2024 -
Campaign Trail: Skims clones Kim Kardashian for first TV push
March 29, 2024 -
How Home Depot is renovating its retail media network to reach more advertisers
March 28, 2024 -
Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea
March 27, 2024 -
Accenture teams with Adobe, Nvidia to fuel brand content with generative AI
March 25, 2024 -
Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
March 25, 2024 -
How Lowe’s loyalty program is the ‘spine’ for personalization efforts
March 21, 2024 -
Inside NBCUniversal’s plans to turn TV into a performance marketing channel
March 20, 2024 -
Instacart earns MRC accreditation as retail media competition heats up
March 20, 2024 -
How to tackle measurement as Google rolls out open-source marketing mix modeling
March 18, 2024