​Given the year 2020 has evolved into, executives across all areas of retail are taking a step back and asking what they can and must change to better serve customers along the path to purchase. As a result, the gift-giving experience is one that is ripe for improvement and getting new scrutiny.

With consumers unable to travel or choosing to stay home this holiday season, the use of online gift giving is poised to hit record levels. The question retailers must ask themselves is: Are we ready to provide value to customers shopping for gifts online today, tomorrow, and beyond into 2021? This webinar with Forrester, Loop Commerce and Spiceology will cover:

  • Why certain retailers top consumers’ lists when it comes to where to buy for others  
  • How to improve online gifting to benefit gifters, recipients and retailers 
  • What strategic and tactical steps you can take to maximize sales by winning, serving and retaining buy-for-others consumers