​While many brands were already focused on digital transformation, COVID-19 accelerated the urgency. Today, a solid app experience is indispensable to offering a superior customer journey, especially with so much uncertainty.

Register for this webinar to learn more about how the Rakuten platform and Button technology together can deepen your brand’s impact with its existing audience and create awareness with new audiences.

Cathy Novelli, Vice President of Marketing and Communications at Rakuten Ready, and Jacquelyn Goldberg, Vice President of Revenue at Button, will share details on the new collaboration and provide insights on how brands can optimize their App-to-In-Store experience. Attendees will learn:

  • How COVID-19 has shifted consumer shopping behavior online
  • How to leverage the surge in mobile usage to drive sales from engaged consumers
  • Trends in mobile affiliate marketing that can drive repeat in-app purchases after the pandemic is over