Jack Daniels is offering consumers a VIP trip of a lifetime to Las Vegas via a mobile campaign that features its new Tennessee Honey whiskey.

The company is running mobile banner ads within Pandora?s iPhone app. Additionally, when consumers click on the ad, they are also redirected to a dedicated station.

Jack Daniel?s claims to be the oldest registered distillery in the United States.

Mobile drinks
The Jack Daniels mobile ad reads ?Fly straight. Drink responsibly.?

In addition to taking consumers to a dedicated radio station, the mobile ad introduces the brand?s new Tennessee Honey whiskey.

Consumers can click on the mobile banner ad to learn more about the product, as well as enter the sweepstakes.

To enter, users must fill out their country, language and date of birth information.

Consumers can enter their information

Then, consumers are redirected to another page that lets them enter for a chance to win a trip to Vegas.

Consumers must enter their name, address, email and date of birth information to enter.

Consumers can vie for a chance to win

The sweepstakes includes a weekend in Las Vegas for the winner and 7 friends for the Jack Daniel?s Tennessee Honey launch party at the MGM Wet Republic.

Social features
Once consumers enter the sweepstakes, they can share the contest with friends and family via Facebook.

Consumers can share the contest with friends

Additionally, consumers can like the company?s Facebook page, as well as the Tennessee Honey Facebook page.

Consumers can post the contest on their Facebook wall

Users can also post the contest on their Facebook wall and inform others that they have entered the sweepstakes.

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York