Sept. 22 Webinar: Holiday Mobile Marketing: How to Satisfy Demanding Consumers in this Economy
For many marketers and retailers, holiday 2011 will be their second or third season incorporating mobile into multichannel plans.
Armed with smartphones and data plans, consumers now increasingly expect as much from mobile advertising and marketing, mobile Web, applications, SMS and bar codes as they do from the regular Internet, catalogs and in-store shopping and marketing. Sponsored by Neustar, this hour-long webinar on Thursday, Sept. 22 at 2 p.m. to 3 p.m. will offer expert advice on developing, executing and measuring effective mobile marketing campaigns for the holidays.
"This holiday season, consumers' interactions with their mobile devices will no longer be benign, but loaded with expectations that marketing, commerce, content and communications experiences mirror real-world and online interactions," said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
"What this panel will set out to achieve is offer guidelines on how brands, retailers, agencies and publishers can get mobile advertising and marketing right at a time of year when every brand is out preening itself to woo the increasingly discerning and price- and brand-conscious holiday shopper," he said.
"As always, consumers in the holidays shop brands and not channels, so it is key that the mobile experiences are reflective of true brand values and marketing messaging that resonates."
This webinar is part of a continuing series that Mobile Marketer produces.
Panelists:
Craig Etheridge, vice president of mobile advertising sales, USA Today
Patrick Moorhead, senior vice president and group management director for mobile platforms, Draftfcb
Joy Liuzzo, senior director, InsightExpress
Matthew Valleskey, director of marketing, mobile and registry services, Neustar
Giselle Tsirulnik, senior editor on Mobile Marketer and Mobile Commerce Daily, will moderate.
Neustar, a mobile messaging, DNS and registry services specialist, is the webinar sponsor. It manages the common short code registry at USShortCodes.com.
Holiday wish list
In this session, attendees will learn from the experts the key do's and don?ts of mobile marketing over the holidays, including:
? The one unexpected thing that may happen over the holidays
? Who is the holiday mobile shopper and which products and services are easily promoted on mobile during the holidays
? How to avoid site and application spikes and crashes during Black Friday, Cyber Monday and key shopping periods
? Budgeting for the holidays: Which mobile channel gets more than others
? How to deploy an effective SMS campaign for the holidays, including appropriate copy, measurement and database marketing
? Mobile ads that are likely to work in driving traffic online and to stores
? Creative and offers that encourage click-throughs to mobile-optimized landing pages
? Bar codes for holiday campaigns: Why they make sense
? Measuring the performance of holiday mobile marketing campaigns
? Best-practice tips for effective holiday mobile marketing and commerce
The panelists will take questions from the attendees.
Attendees to this free webinar on Sept. 22 can request a copy of the presentation deck.