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Trader Joe?s enters mobile space with targeted ad campaign

Trader Joe?s has entered the mobile advertising arena with a new campaign that lets consumers find the nearest location as well as browse its products and recipes.

The company is running full-page and audio ads within Pandora?s iPhone application. A mobile campaign such as this is a good way for Trader Joe?s to reach as many consumers as possible.

Quick meals
The Trader Joe?s campaign promotes quick recipes and entices users to make meals in minutes.

When consumers tap on the mobile ads, they are redirected to a mobile-optimized page where they can browse the company?s Fearless Flyer, view recipes and check out customer updates.

Users can also use the store locator to find the nearest Trader Joe?s location.

If they tap on the store locator feature, Trader Joe?s asks them if it is OK to use their current location.

The Fearless Flyer promotes Trader Joe?s featured flyer products.

Consumers can browse different categories such as bakery, beverages, cheese, frozen, grocery and produce and flowers.

The recipes feature lets users browse by course and see which products are available.

The mobile landing page also includes social media features such as Facebook and Twitter. Users can share their favorite products or recipes with friends and family.

Driving traffic
A mobile ad campaign such as this is a great way for Trader Joe?s to drive in-store traffic.

Consumers are always on the go and have their mobile device with them on-hand.

A targeted mobile ad campaign helps reach consumers and build a stronger relationship between the brand and customer.

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York