ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Mobile Marketer site for the latest mobile marketing news.

State Farm marries mobile video, location to spark leads

Mobile chaos?

The mobile video ad in action

Past efforts
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see story

Final Take
Lauren Johnson is associate reporter on Mobile Marketer, New York