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LimeLife's mobile site exceeds 1M monthly visitors

As women increase their use of the mobile Web, LimeLife's mobile site has exceeded 1 million monthly visitors, presenting unparalleled reach to advertisers such as Target, CoverGirl and The Dish Network.

Today, for example, Target is promoting ?merry solutions? at Target with mobile banner ads that click through to the retailer's microsite with a variety of features such as browsing product categories, finding a store, and finding or managing a gift registry.

?The LimeLife mobile Web site offers advertisers mobile banners in standard MMA sizes, mobile polls, mobile coupons and the opportunity to feature their products in the MySnaps shopping wish list section of the LimeLife mobile Web site,? said Kristen McDonnell, CEO of LimeLife, New York.

The Dish Network is promoting $15 off per month for one year with mobile banners. The Dish microsite has a unique mobile feature -- a click-to-call the Dish Network directly to get three months of HBO and Showtime for free.

CoverGirl ads promote the cosmetics giant?s LashBlast lengthening mascara and consumers that click on the ads are routed to a microsite that has color matching, a tip toolbox, videos and favorites.

In LimeLife?s mobile Web site?s ?Hot Deals? mobile coupon section, there are a wide variety of discounts available for many different products including designer handbags, Sarah Jessica Parker perfume and Juicy Couture hoodies. 

LimeLife delivers content to one of the fastest growing consumer segments embracing the mobile Web - women.

According to The Nielsen Co., almost 27 million women in the United States are using the mobile Web each month, up 43 percent from a year ago.

Eighty percent of LimeLife?s site visitors are female, 60 percent are 25-44 years old, 20 percent are 18-24 years old and 60 percent are employed.

Almost 60 percent have children in their household, primarily ages 0 to 12 years old.

LimeLife surveyed U.S. women about the types of content that they wanted on their mobile phones.

The results showed that more than 50 percent of mobile-savvy women wanted a wide variety of lifestyle content on their mobile phone. These women asked for the types of lifestyle content that they consume through online, TV and print to be available via mobile. 

?As LimeLife?s mobile Web site traffic results show, women have demonstrated that these survey results were accurate and that their stated needs were an accurate representation of their actual behaviors today,? Ms. McDonnell said.