Webinar: Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010
The 2009 holidays will go down in history as one of the first where mobile advertising and marketing was integrated in overall media plans. This free webinar tracks mobile?s progress over the holidays, lessons learned and best practice for 2010.
Based on banner-ad click-throughs and SMS responses, as well as the use of mobile for research, search, shopping, price-comparing and even buying, it was clear that the medium has come of age.
Several brands ran mobile display and SMS campaigns, some to entice consumers to stores or online with new merchandise, others to offer discounts for holiday items.
Mobile Web activity also increased in the entertainment, consumer packaged goods, restaurants, fast food and dating categories.
So how did marketers fare in their usage of mobile advertising, marketing and media this past holiday season?
To answer key issues, Mobile Marketer has put together a free webinar with a stellar panel of experts. Here are the details of the webinar sponsored by mobile ad network Millennial Media.
Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010
Date and time
Wednesday, Jan. 27, 2 p.m. ? 3 p.m. ET
A recap of how mobile performed over the 2009 holidays, what went right and what could have been done better, and best practice for 2010
? What did brands get right with mobile in the 2009 holidays?
? Examples of brands that integrated mobile in holiday mix
? What opportunities were missed
? Key lessons learned
? Best practice for 2010
Louis Gump, vice president, CNN Mobile
Oke Okaro, vice president, ESPN Mobile
Dave Edwards, group director of mobile, Interpublic Group?s R/GA
Marcus Startzel, senior vice president of sales, Millennial Media
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily