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Sephora boosts mcommerce strategy via integrated digital beauty experience
Sephora North America has debuted fully integrated commerce-enabled iPad app that lets consumers shop its beauty products in a magazine-like format.
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Fandango mobile site, apps sell 20pc of its summer movie ticket sales
Mobile is proving to be a key moviegoer choice with Fandango generating 20 percent of its summer movie tickets sales from the company?s mobile applications and optimized-site.
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Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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Shopsavvy, Spotzot team up to target mobile comparison shoppers
Shopping application Shopsavvy is partnering with mobile deal platform Spotzot to give consumers localized and targeted deals.
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Michaels pushes mobile initiatives to drive in-store traffic
Mass merchant Michaels is using a mobile-optimized site application and mobile coupons to drive in-store traffic.
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Has BlackBerry failed as a platform for luxury brands? ? Luxury Daily
Luxury Daily today - Has BlackBerry failed as a platform for luxury brands?; Early head starts bode well for luxury holiday campaigns: Epsilon.
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