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Nabisco?s Ritz Crackers takes bite out of mobile via targeted couponing campaign - Mobile Commerce Daily

Nabisco?s Ritz Crackers is running a targeted mobile ad campaign that delivers coupons to a user?s mobile device and lets them redeem it at the point-of-sale.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Square, which is known for its mobile payments solution for merchants, is making a bigger push into the consumer side of the transaction with a major revamp of its application that lets shoppers complete a transaction via their smartphones.

Personal care brand Clinique UK recently placed mobile calls to action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store.

Sony Pictures is proving that mobile plays a big role when it comes to promoting its films by letting consumers order their copy of ?The Girl with the Dragon Tattoo? via a new ad campaign.

Luxury Daily today - Stefano Ricci ties art, apparel for spring 2012 collection push; Gucci fine-tunes in-store experience via menswear made-to-measure.

Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.