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Chili?s rewards consumers with free food via mobile, social campaign - Mobile Commerce Daily

Restaurant chain Chili?s Grill & Bar is giving diners free food when they check-in to participating restaurants.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Google?s acquisition of payments technology firm TxVia could translate to a better user experience for Google Wallet.

The Democratic Senatorial Campaign Committee is equipping volunteers and staff members with mobile tools that are aimed at capturing at-event donations.

IPad catalog shopping application Catalog Spree is partnering with the Arbor Day Foundation to plant one tree per download during the month of April.

Luxury Daily today - Starwood uses foursquare to incentivize summer programming; Top 10 digital luxury marketers of Q1.

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. Here is one way to measure.
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