ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Mobile Marketer site for the latest mobile marketing news.

Groupon shifts focus from deals to local mobile commerce - Mobile Commerce Daily

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Groupon shifts focus from deals to local mobile commerce
With growth in its daily deals business slowing, Groupon is looking to turn itself into a local mobile commerce powerhouse by selling merchandise directly to consumers.
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CVS/pharmacy pilots incentivized mobile program to drive foot traffic
Drugstore chain CVS/pharmacy is piloting a new mobile program that rewards in-store shoppers when they visit participating locations.
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Bank of America rolls out mobile cash back deals to reward cardmembers
Bank of America has rolled out the BankAmeriDeals program, which offers cardmembers cash back deals from a variety of retailers such as The Body Shop and Aeropostale.
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Hobby Lobby drives in-store sales with timely mobile ads
Hobby Lobby is using mobile coupons and location to its advantage with an advertising campaign that encourages consumers to visit a store to redeem a time-sensitive offer.
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Having a grown-up mobile marketing strategy with site and SEO
Consumers use the Web 24/7 due to the affordability and portability of owning a mobile device. The issue they face is connecting with businesses that do not have a mobile-friendly digital strategy.
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