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Applebee?s boosts convenience of mobile ordering with curbside pickup - Mobile Commerce Daily

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Applebee?s boosts convenience of mobile ordering with curbside pickup
Casual dining chain Applebee?s is making ordering the focal point of a revamped mobile application that includes curbside pickup, advance ordering, scheduled orders and easy payment via saved credit, debit and gift cards.
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Hulu encourages app downloads with virtual reality, other nontraditional methods
NEW YORK ? The biggest challenge in driving application downloads lies in finding unique experiences that drive interest while avoiding traditional cost-per-acquisition methods, according to an executive from Hulu at the 2016 IAB Mobile Marketplace.
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Fandango expands reach of mobile tickets with scanner-free, swipeable option
In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film.
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Hyper-contextual local ads can help secure an ROI victory: Weather Co. exec
NEW YORK ? A Weather Company executive at the 2016 IAB Mobile Marketplace discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers? purchasing mindsets.
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