Macy?s AI-powered shopping assistant underscores mobile?s growing in-store role - Mobile Commerce Daily
Macy?s AI-powered shopping assistant underscores mobile?s growing
in-store role
Macy?s is piloting a mobile Web-based artificial intelligence platform that
enables shoppers to ask product questions and receive responses, highlighting
the growing role that cognitive learning and predictive analytics are playing
in the retail industry.
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Virgin America turns seat upgrades into live auction via SeatBoost
app
Virgin America is maximizing ancillary revenue while providing positive brand
experiences with live bidding for seat upgrades via the SeatBoost application.
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Clorox fuels product sales, donations via mobile receipt campaign
Clorox is undertaking a social responsibility-centered approach with an
initiative that invites consumers to purchase its products, snap a photo of
their receipts and upload them onto a mobile-optimized site to receive PayPal
credit redeemable toward charitable donations.
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Wells Fargo highlights Android-friendly commerce opportunities
with mobile wallet
Wells Fargo is reminding financial institutions not to overlook non-iOS
customers with a mobile wallet for Android devices, enabling users to make
purchases at participating merchants by holding their smartphones up to
contactless readers.
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