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Apple Pay?s latest move expands vending machine presence to loyalty programs - Mobile Commerce Daily

Apple Pay is doubling down on an existing partnership with cashless-vending machine payment platform USA Technologies by integrating its loyalty program into its platform.

AOL and Verizon are building an ad experience designed to increase sales for ad partners across its media properties with useful capability such as downloadable coupons.

Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion ? awards season ? but this year might see real conversion rates.