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Bluefly.com offers mobile coupon via 2D bar code in TV ad - Mobile Commerce Daily

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Bluefly.com offers mobile coupon via 2D bar code in TV ad
Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
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Stanford University, Palo Alto businesses tap PayPal program for mobile purchases
Stanford University and the Palo Alto community are using their mobile device as digital wallets as part of a new tap-and-pay PayPal service.
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Why a piecemeal mobile strategy does not make sense
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels ? SMS, mobile Web, device-specific applications, locations-based services and tagging.
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Mass-market adoption of mobile contactless payments still years away: analyst
While the contactless mobile payments ecosystem is evolving quickly, it is still three to four years away from achieving mass-market adoption.
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In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute - Luxury Daily
Luxury Daily today - In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute; Nielsen to measure impact of online advertising campaigns.
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