Procter & Gamble?s Bounty and Puffs have teamed up with TeacherLists.com for a new campaign that includes a mobile component to make life easier for its users.

The initiative is part of a bigger strategy to help parents gear up for the back-to-school shopping season. TeacherLists.com, provided by School Family Media, is an interactive Web site where families and teachers can connect on classroom supplies now and throughout the year.

"Bounty and Puffs are proud to sponsor TeacherLists.com for many reasons including the site's unique mobile capabilities,? said Laura Dressman, communications manager at Bounty.

?The interactive site allows parents to access teachers' school supply and wish lists online or from their mobile devices, a benefit parents are sure to appreciate while they're in the midst of back-to-school shopping and throughout the year,? she said.

Bounty claims to be America?s most popular paper towel for more than 30 years.

Puffs manufactures tissues, including Puffs Plus, Puffs Plus with Lotion, Puffs Ultra Soft & Strong and Puffs Plus with the Scent of Vicks.

School Family Media Inc. is a media company focused exclusively on the intersection of parents and schools and on facilitating meaningful parent engagement in schools.

Mobile content
Through the Bounty, Puffs and TeacherLists.com partnerships, parents can stay up-to-date on teacher needs.

The initiative combines both school supply lists and teacher wish lists into one comprehensive site that lets both parents and teachers save time.

In an effort to help simplify as much as possible for teachers and parents alike, TeacherLists.com lets users view and print from home computers or mobile devices.

Parents and teachers can access their back-to-school lists by going to http://www.teacherlists.com on their mobile devices.

Through the mobile site, consumers can post their lists and browse tools for schools. 

An initiative such as this is a great way for both parents and teachers alike to gear up for the upcoming school season.

Additionally, although mobile is not the core focus of the campaign, Bounty, Puffs and TeacherLists.com are smart to make sure the content is optimized for devices.

?Thanks to the streamlined communication the site provides, parents will be able to make the most of their shopping trips with access to lists that detail what teachers need and want, ultimately benefitting classrooms & kids," Ms. Dressman said.

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York