ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Mobile Marketer site for the latest mobile marketing news.

ESPN strengthens second screen experience with iPad app

ESPN is letting fans stay up-to-day during the upcoming football season with a new iPad application.

The ESPN Fantasy Football iPad app uses the devices capabilities and lets users pull up their fantasy team with the touch of an icon. The app is available for free download in Apple?s App Store.

?We want to be available on the most popular devices and tablets,? said Jason Waram, vice president of ESPN Fantasy. 

?It is a great app for fans that want a second screen experience for Fantasy Football on Sundays,? he said.

Mobile fantasy
Prior to kick off, fans can preview their team and match-up each week and make last minute roster adjustments, amongst other team management tasks.

During the games, users can follow their players? scoring through Fantasycast in real-time, all instantly without a single refresh. 

Additionally, users can interact with their league and friends via social platforms.

The app also lets users browse the latest and analysis from ESPN fantasy experts.

?We?re reaching out to fans through email promotion and within the clubhouse of each player that has joined the game,? Mr. Waram said.

Ongoing efforts
ESPN has been ramping up its mobile efforts over the past year and is continually using the medium to drive user engagement.

In 2009, ESPN said that its mobile traffic surpassed its PC traffic at times (see story).

In 2010, ESPN announced that it planned to roll out a mobile ticketing service (see story).

With the new release of its iPad app, ESPN is staying on trend.

?Mobile is a big part of our best available screen philosophy to provide the best experience for the best device available for the fan ? whether that?s smartphones, tablets, computers or TVs,? Mr. Waram said.

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York