Mobile Marketer has re-launched! Click here to learn more!

Mobile Minutes: App monetization, O2, Vodafone, Big Data and education

App monetization to get tougher still, with Gartner predicting 94.5pc of downloads will be free by 2017
The business of making money from apps is going to get tougher still, with analyst Gartner predicting that through to 2018 less than 0.01 percent of consumer mobile apps will be considered a financial success by their developers, TechCrunch reports.
Click here to read more on TechCrunch

UK Telecom O2 drops its mobile wallet after just 18 months
The Telefonica-owned mobile operator is dropping its mobile wallet service just 18 months after launch. Starting in early March, the service will no longer be available, per Business Insider.
Click here to read more on Business Insider

Vodafone in talks with Khaitan for Loop Mobile buyout
Khaitan Group is reportedly planning to exit Loop Mobile and has begun talks with potential buyers, reports CNBC- TV18, according to Firstpost.
Click here to read more on Firstpost

D.C. Prep uses Big Data to evaluate tablet-based education apps
One Saturday in December, a group of 24 data scientists spent 24 hours in their Arlington office, racing to make sense of information about how students at a Northeast Washington charter school learn, per The Washington Post.
Click here to read more on The Washington Post