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Will mobile-driven price matching accelerate as Walmart doubles down? - Mobile Commerce Daily

Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits.
Rite Aid is working to drum up sales of beauty products with a contest on Twitter that sparks a conversation through an incentive to win $200 worth of items.
Regional grocery chains Coborn and Allegiance Retail Services? Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via personal preferences, sales history and real-time location.