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Tiffany & Co. marries mobile with interactive to sell engagement rings

Luxury jeweler Tiffany & Co. has debuted an iPhone application that merges mobile and interactive shopping for consumers who are looking to select an engagement ring.

The Tiffany & Co. Engagement Ring Finder is the jeweler?s first iPhone application. Consumers can view a range of styles and learn about the qualities of the company?s diamonds.

?The new iPhone engagement app provides another access point to Tiffany?s expertise and knowledge,? said Carson Glover, director of media relations at Tiffany & Co., New York. ?Today more and more people are getting their information through mobile devices.

?We are now providing an additional interactive way to browse the Tiffany engagement selection,? he said. ?Tiffany does not directly sell diamond engagement rings through their Web site or the new iPhone app."

Tiffany claims that it has been the world's premier jeweler since 1837.

I do?take mobile
The application features a Ring Sizer that lets users determine their size by placing an actual ring directly on the screen and using the slider to align the circle with the inside of the ring.

Here is a screen grab of the Ring Sizer:

Consumers can browse collections by shape, setting, metal or design.

In addition, the rings are shown true-to-size and each style can by viewed with diamonds of six different carat sizes.

Users can zoom in to a ring to view details more closely and also pair the rings with wedding bands to get the full effect.

Here is a screen grab of an engagement ring paired with a wedding ring:

?In creating the new Tiffany engagement iPhone app, the company has taken another step to provide customers with vehicles to share their Tiffany experience with others,? Mr. Glover said. ?Tiffany recognizes that its customers are engaged in social media.

?We are hopeful this app provides an easy and effective tool for them to communicate with others on the magic of a Tiffany engagement ring,? he said.

Ring me anytime
Users can share their finds with family and friends via email, Facebook and Twitter.

Consumers can save rings they like within the application and learn more about the company?s diamonds via the Tiffany Difference feature.

Users can make an appointment for a diamond consultation via phone, email or schedule an in-store appointment.

Additionally, the application includes an Expert Consultation feature, which features the store?s number, as well as gives consumers the option to schedule a phone consultation via the application.

Consumers can fill out a short form with their personal information and send it to a Tiffany?s representative, who will contact them back within 48 hours.

Here is a screen grab of the Expert Consultation feature:

Tiffany's also has a video that demonstrates the iPhone application. Watch it below.


?Tiffany is always looking for new and exciting ways to engage with their customers,? Mr. Glover said.