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Food Network takes 45,000 recipes mobile

The Food Network is letting food enthusiasts browse through 45,000 recipes via its applications for Apple?s iPhone, iPod touch and iPad.

Each recipe comes with photos and step-by-step instructions. The In The Kitchen application is available for $1.99 in Apple?s App Store.

?We want to give fans access to their favorite recipes from their favorite Food Network stars ? anytime, anywhere,? said Bob Madden, senior vice president and general manager at Food Network.com, New York.

?Users can follow along looking at recipe while they watch TV or look for last minute ideas for dinner in the grocery aisle,? he said. ?Mobile is a category we?ve been playing in for a while.

?It only made sense for our brand to tackle recipes as that?s what we?re known for ? our vast catalog from some of America?s most well-known chefs needed to be there.?

Food Network is a lifestyle network, Web site and magazine that connects viewers to the power and joy of food.

Food for thought
Users with a Food Network account can access and browse their online recipe box with the ability to add new recipes directly from the application.

In addition, seasonal menus will be updated monthly and Thanksgiving recipes will be featured at launch.

Users can add ingredients from the recipes to a shopping list that they can share with friends via email, Facebook and Twitter.

Users can access the shopping lists offline.

?We?re leveraging all of our resources for this app,? Mr. Madden said. ?You?ll see a broad marketing and public relations campaign around In The Kitchen ? television ads, snipes, Facebook and Twitter posts, as well as contests, and so on.

?We?re really proud of what we produced,? he said.

Users can search the application

Users can browse recipes

Key features
Other features of the application let users set timers as they work on the recipe without leaving the application and converting measurements.

The company is looking to extend the application to Android devices in mid-November.

?Specifically with the In The Kitchen App, you can expect to see video, offline access to more content, ability to rate and review recipes, plus lots more in future versions,? Mr. Madden said.

?We?re also making select programming available on iTunes,? he said. ?Food Network takes the mobile space seriously and wants to give our fans what they want, where they want, when they want it.?