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Adidas promotes Super 64 tournament via mobile app

Adidas is promoting its Super 64 tournament via an iPad and iPhone application that features information on the participating teams.

The adidas Super 64 is a summer high school basketball tournament held in Las Vegas. Users can find the next game, know more about the players and the latest scores via the mobile application.

?Part of the philosophy behind the app was that we wanted to have some communication with teams and coaches traveling to the Las Vegas tournament,? said Jillyn Pendleton, assistant director at Adidas Super 64, Las Vegas.

?We felt that if we created the app then it would give a user-friendly way to get game times and information on winners and losers,? she said.

The adidas Super 64 is a five day tournament, which begins on July 22.

Mobile hoops
The application features the teams participating and lets users or team members find players.

Additionally, users can find team games, upcoming tournament games and team details.

The application features gym locations and directions, as well as hotel locations.

Users can search for a specific game

Team members can check who their competiters are

Users can check teams by alphabetical order

Teams can find the closest gyms

The application features information for girl?s and boy?s tournaments.

The adidas Super 64 application is available for $9.99 in Apple?s App Store.

?Last summer we got iPads and got to easily carry them on the gym and update people on gyms and results,? Ms. Pendleton said. ?It?s very user friendly for us.

?It?s also very easy for us to open it up to other families to use,? she said. ?When we fall into a single elimination tournament you don?t know who?s playing who.

?The app is just one more way for people to communicate.?