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Suzuki focuses on speedy Web experience in HTML5 site design

American Suzuki Motor Corp. rolled out an HTML5-based mobile site to service car buyers while on the go.

Users are able to request a quote right from their device and this functionality serves as a lead generation tool for Suzuki. The information customers provide is sent to the Suzuki dealership closest to them. The dealership can then follow-up.  

?It is important for carmakers to have a mobile Web presence mainly because people on the go are shopping for cars and need the relevant information to help them make a purchase decision at their fingertips,? said Greg Schmitzer, CEO of Mad Mobile, Tampa, FL. 

Mad Mobile built the site for Suzuki. Consumers can visit the site at from any Web-enabled mobile device.

Matrix Consultants is Suzuki?s agency of record.

Site features
The site features model pages with interior and exterior views that instantly display, to speed the mobile browsing experience.

Suzuki homepage

Menus throughout the site expand and collapse without the site having to reload again, also for a faster experience.

View all models

Consumers can find a dealer using geo-location and request a quote.

Additionally there is a trim comparison with a toolbar that floats with a consumer?s scrolling.

?Having a mobile Web presence pushes the consumer through the purchase funnel,? Mr. Schmitzer said. ?They want info about the car and the site presents that info clearly so they are able to find the information they need as fast as possible.

?It?s a real tool for servicing car buyers on the go,? he said. ?People are driving around on Saturdays looking for dealers and models.

?The site helps with that.?

Final take
Here is one of the videos that consumers can view on the new Suzuki mobile site.