ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Mobile Marketer site for the latest mobile marketing news.

Mobile ads driving purchase intent among smartphone users: Google

General smartphone usage

Action-oriented searchers

Purchase-driven shoppers

Reaching mobile consumers

Final Take
Here is a video that Google created to support this study