Rite Aid is targeting moms this Halloween on social media and through a mobile-optimized site where they can find tips, recipe ideas and other content for keeping on top of their busy schedules during the fall season. 

While parents have a lot going on during the fall season with back-to-school management and preparing for Halloween fun, Rite Aid is playing into consumers? love of do-it-yourself ideas and recipes while giving them tips to manage it all. The drugstore chain is  promoting its autumn products while giving moms a social media home base for ideas, and is attempting to reach its potential through a mobilized microsite which congregates all Halloween content, a Halloween care-package giveaway through Facebook and a ?mombies? personality quiz. 

"An important area of Rite Aid?s digital marketing strategy revolves around social media," said Kristin Kellum, public relations specialist at Rite Aid. "Our social media channels give us the opportunity to keep our relationship with customers seamlessly connected."

A substantial amount of consumers perk up to the words crafts, DIY, recipes and costumes during the fall season. Many mothers are interested in content such as this to get the most out of Halloween for their children. 

Rite Aid is tapping into the frenzy surrounding the Halloween content craze and is promoting its products while engaging moms looking for some tips for the autumn season. The brand combined the words mom and zombie for the campaign, and is attempting to help mothers prevent coming 

The brand created the hashtag #RiteAidMombies to follow the social campaign. The drugstore will be sharing content such as tips, tricks, DIY crafts, recipes and costume ideas, all of which can be used with Rite Aid?s products. 

Moms can enter to win its Halloween Mombie Care Package on Facebook for all of October. Users on mobile and desktop can take a quiz that will generate which mombie personality she is. 

Content surrounding Halloween and the fall season is highly common in marketing. Marketers flooded social media on the first day of fall with engagement-driven posts, but their efforts mostly fell flat due to a lack of originality (see more). 

However, the Hershey Company's Reese's brand also leveraged fall by appealing to college football fans this season and partnered with popular on-air ESPN personalities to get consumers in the game through social media contests, helping it stand out during the fall marketing frenzy (see more). 

"We enjoy finding fun and unique ways to actively engage with our customers, such as our #RiteAidMombies campaign, as they learn about new products and services we offer," Ms. Kellum said.