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Univision station in Seattle streamlines job-hunting with mobile platform

The station is using the Jobaline Publisher Network widget to create a mobile-ready, bilingual, job search page/job-listing feed on its Web site that can be accessed by any mobile device. The platform shows how mobile can streamline job and employee hunting for both employers and candidates from a specific group, in this case the Seattle area?s Hispanic community. 

?The target audience of hourly-wage workers is very mobile savvy ? 92 percent have a mobile device with SMS enabled and close to 50 percent have a smartphone,? said Jobaline CEO Luis Salazar, citing Nielsen data.

?For most people, the Internet is a mobile-first experience,? he said, referring to first-quarter Comscore data.

Integrating functions
The JPN widget is part of the bilingual and mobile-first platform, which uses analytics to more efficiently find a fit between employers with hourly workers.

Through the platform, visitors can apply for jobs through automated text messaging and audio interviews. They can search for hourly jobs, and complete the application in an ad-free environment, in either English or Spanish, using their mobile device. 

Companies can deploy the widget without having to license the entire Jobaline platform.

About 75 million hourly workers make up 59 percent of the total U.S. workforce, including 20 percent who are Hispanic. Seattle?s Hispanic population has more than doubled since 2000, placing it among the nation?s top 10 fastest-growing Hispanic populations.

The platform enhances the user experience by ensuring that those who look at the jobs inside the site of KUNS-TV, a station with an estimated audience of 400,000, 
can search and complete a job application without being contacted later with third-party offers. Their contact information is never sold as leads to education services companies.

The site is timely and important, given that more than 50 percent of Web traffic is from mobile devices and more than half the job searches happen from mobile devices, Mr. Salazar said, citing first-quarter Comscore data. 

?Just 15 percent of employer's Web sites allow people to complete a job application through a mobile device, which causes massive inefficiencies for workers ? they abandon the process ? and employers ? they waste advertising dollars promoting their jobs or do not get workers fast enough,? Mr. Salazar said.

Third-party sponsors have shown interest in the project, although the job-application process is ad-free. 

?The job application process is advertising free, which allow people to do their best when applying for jobs, but the Web visitors to that site can be exposed to relevant ads in the job search page or in other sections of the site,? Mr. Salazar said.

Univision created this job-search experience to provide a service to the growing local Hispanic community, he said.

Increasing efficiency
The platform brings efficiency to the process of matching employers with hourly workers by condensing the application and interview process. 

Site's hourly-job listings.

?The solution processes the complete job application, including screening questions, contact information validation and even an automated phone interview,? Mr. Salazar said. ?On average, employers save 60 percent on advertising costs versus other online advertising solutions. Additionally, employers on average save two hours per open position as they avoid making prescreening phone calls. 

?Employers report hiring 30 percent to 80 percent of the matches provided, versus an industry average of less than 10 percent,? he said.

Final Take
Michael Barris is staff reporter with Mobile Marketer, New York.