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Apple's iPhone 5, Meredith, Jumptap - News briefs

IPhone 5 sales propel iOS to top smartphone spot
According to a new report from Kantar Worldpanel, strong sales for the iPhone 5 over the past 12 weeks have moved iOS back into the number one smartphone spot in the United States, a position that had been held by Android.

The latest numbers show iOS has a 48.1 percent share of U.S. smartphone sales compared with 46.7 percent for Android. The report also predicts that Apple will achieve its highest ever share of the U.S. smartphone market within the next two months.

Kantar also found that 62 percent of iPhone 5 sales in the U.S. came from existing Apple owners upgrading to the new device.

The numbers tell a different story in Europe, where Android still takes the lead, accounting for 73.9 percent of sales in Germany and 81.7 percent in Spain.

Meredith mobilizes ads appearing in special interest magazines
Publisher Meredith Corp. is mobilizing its special interest print magazines by providing participating advertisers with customized mobile Web sites. The new program is being executed via a partnership with Snipp Interactive Inc. as a way to digitally enhance the reader activation program available to advertisers.

The mobile Web sites will enable readers to undertake a variety of actions when engaging with an advertiser without the need to fill out a paper-based form. Activities include requesting additional information by mail or email, contacting the advertiser directly, interacting with an advertiser?s social media pages or watching a video.

Additionally, the mobile program enables advertisers to be notified immediately when readers make requests for information.

Meredith?s Special Interest Media Group publishes a wide array of special interest magazines every year across a variety of topics, including remodeling, decorating, food and entertaining and gardening.

Jumptap, BlueKai team up to improve mobile ad relevancy, ROI
Jumptap and BlueKai have teamed up to help advertisers deliver highly targeted mobile ads by leveraging a broad set of mobile, online and offline data segments.

Advertisers on the Jumptap network are able to leverage third-party data from more than 30 partners, enabling them to target audiences at a deeper level. The partnership with BlueKai expands this data offering by more than 14,000 data segments, including consumer purchase intent, past purchases, geographic and demographic data, interests, lifestyle and automotive.

By enabling advertisers to go beyond network-specific data, Jumptap hopes to help advertisers provide better ad relevancy and ROI.

To leverage BlueKai data for mobile targeting, BlueKai drops pixels across its publisher network, which are then matched with targeting segments and an IP address. When Jumptap recognizes repeat users on its network, it matches the segments sent by BlueKai and delivers a relevant ad.