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Amazon pushes mobile product-ordering convenience with Dash service - Mobile Commerce Daily

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Amazon pushes mobile product-ordering convenience with Dash service
Amazon?s testing of its Dash push-button household item-ordering service may meet consumers in their moment of need but miss the mark with those who rarely wait to the last minute to replenish supplies of essential goods such as toilet paper.
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Papa Murphy?s heats up revenue-driving SMS program with personalized messages
Pizza chain Papa Murphy?s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.
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Heineken Light uncaps money back guarantee via mobile-optimized site
Heineken Light is driving sales of its low-calorie light lager by leveraging a mobile-optimized site with campaign videos featuring actor Neil Patrick Harris, and offering customers a money-back guarantee if their beer purchase does not satisfy their taste buds.
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Wyndham?s flat night redemption rates could change mobile rewards platforms
Wyndham Hotels is celebrating the revamping of its mobile loyalty program by offering members a flat redemption rate for free hotel stays alongside an updated version of its mobile application, suggesting that hotel brands must offer more readily accessible rewards to drive commerce.
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