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Key mobile stats that define the first half of 2020

Mobile ads

+15% increase in mobile ad engagement during pandemic (Source: MobileFuse)

Gaming

+59% increase in mobile gaming ad revenue in April YoY (Source: Unity Technologies)
+17% increase in mobile gaming usage in the early days of pandemic (Source: Unity Technologies)
+67% jump in global user spending on "Pokémon Go" after switching to at-home play mode (Source: Sensor Tower)
$23M Global spending for "Pokémon Go" one week after at-home play mode started (Source: Sensor Tower)

Buying spree

  • April 9, 2020

    PlaceIQ snaps up FreckleIOT as location data industry consolidates

  • May 15, 2020

    Facebook acquires Giphy for $400M

  • May 18, 2020

    Apple buys virtual reality content startup NextVR

  • June 1, 2020

    Zynga buys mobile game developer Peak for $1.8B

  • June 11, 2020

    Just Eat Takeaway gobbles Grubhub for $7.3B

Social media

90% of people buy from brands they follow on social (Source: Sprout Social)
75% of people say they increased their spending with a brand they follow, up 12% this year from 2019 (Source: Sprout Social)
-30% drop in influencers using #Ad hashtag on Instagram in April YoY (Source: Socialbakers)
800+ Walmart mentions by Instagram influencers in Q1 (more than any other U.S. brand) (Source: Socialbakers)
397 brands join Facebook ad boycott #StopHateForProfit (Source: Stop Hate For Profit)
Top brands joining boycott:
  • Adidas
  • Ben & Jerry's
  • Birchbox
  • Boeing
  • Colgate-Palmolive
  • Diageo
  • Hershey
  • Levi Strauss & Co.
  • Patagonia
  • Reebok
  • REI
  • Verizon

Instagram and Snapchat this year will see higher usage growth than Facebook for first time since 2017

TikTok flexes brand marketing muscle

100M+ Views of TurboTax's Super Bowl challenge (Source: Merkle)
580M Views of NFL's Draft Day TikTok challenge (Source: TikTok)
+200% increase in social media usage among kids, boosted by TikTok (Source: Qustodio)

App usage notches upward

+20% increase in weekly time spent in apps YoY in Q1 (Source: App Annie)
+40% surge in shopping app engagement in March YoY, hitting 15% compared with 11% in March 2019 (Source: Liftoff and Adjust)

Consumers worldwide hit record quarterly spending in app stores

Total amount spent worldwide on each platform, in USD

Mobile usage and device sales

+75% increase in smartphone data consumption in March YoY, up 27% from February (Source: NPD Group)
70% of mobile data traffic (cellular data and Wi-Fi) consisted of video (Source: NPD Group)
-20% record drop in smartphone sales in Q1 (Source: Gartner)

Campaigns to note

+180% Puma lifts ad recall with new Spotify podcast ad tech (Source: Spotify)
12.3M "Fortnite" virtual rap concert draws record number of attendees (Source: Epic Games)
500M impressions "Chipotle Together" sessions on Zoom generated in first two weeks (Source: Chipotle)
2B impressions Aerie's TikTok campaign snagged (Source: American Eagle Outfitters)

Streaming

5B hours clocked by Twitch viewers in Q2 (up from 3B in Q1) (Source: Streamlabs and Stream Hatchet)

Quibi stumbles out of the gate

Quibi is on pace for 2M paying subscribers in its first year, with a goal of 7.4M. It had 25 brands at launch, with 6-8 minute shows with 2.5 minutes of ads per hour. In June, Quibi cut senior executives' compensation by 10%.

Total number of downloads of Quibi after launching
Sources: Sensor Tower, CNBC, The New York Times, Hollywood Reporter

HBO Max debuts

Total number of downloads of HBO Max after launching
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