Opinion: Page 2
The latest opinion pieces by industry thought leaders
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Fox Sports
What's your social marketing game plan for the Super Bowl?
While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.
Mike Kelley • Feb. 01, 2019 -
What wasn't at CES matters most
Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.
Jeff Hasen • Jan. 14, 2019 -
Ringing in your mobile marketing New Year's resolutions
'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.
Mary Lister • Dec. 27, 2018 -
3 ways to prep for a voice-driven holiday season and beyond
Brands like Tide and Dunkin' illustrate how marketers can tap into the emerging tech, which is set to command $19 billion in ad spend globally by 2022.
Rebecca Stone • Dec. 19, 2018 -
How brands can troll rivals with geoconquesting for Whopper-like impact
Burger King's recent Whopper Detour campaign bears several lessons for mobile marketers, writes Factual CMO Brian Czarny.
Brian Czarny • Dec. 17, 2018 -
Apple iOS, privacy and the future of ad attribution
While a new API frees advertisers from relying on third-party attribution tools, it may impact the broader landscape by changing how mobile marketers approach app ad measurement, Liftoff's Mark Ellis writes.
Mark Ellis • Dec. 12, 2018 -
Even social networks are struggling with influencer marketing
In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.
Gil Eyal • Nov. 13, 2018 -
New progress and pitfalls of mobile ad transparency
Efforts hailed as victories this year might be mere Band-Aids on mobile's wounds, rather than holistic cures, writes Kiip's Bill Alena.
Bill Alena • Nov. 06, 2018 -
Why in-app search indexing boosts user retention
While mobile web and app store search are key acquisition channels, it's critical for retainment to provide in-app search tools so users can sift through content.
Brad Gagne • Oct. 29, 2018 -
Facebook
How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'
Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.
Mike Herrick • Sept. 26, 2018 -
How brands can use mobile targeting for good
By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.
Lauren Farricker • Sept. 24, 2018 -
How marketers can drive mobile user acquisition through diversification
Facebook and Google should be part of any marketing strategy, but looking to other channels for scale and deeper insights is an increasingly necessary move, writes Fluent's George Eames.
George Eames • Aug. 30, 2018 -
Hippocampus, cognitive maps and smartphones in marketing
Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers, writes Silverlight Digital's Lori Goldberg.
Lori Goldberg • Aug. 20, 2018 -
What the audio streaming revolution means for marketers
Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.
Inbal Lavi • Aug. 13, 2018 -
Retailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association Gary Schwartz weighs in.
Gary Schwartz • Aug. 09, 2018 -
Hey Siri, how can marketers use voice to drive loyalty and engagement?
Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.
Mike Puffer • Aug. 06, 2018 -
Level up your app marketing game during the World Cup
What are five ways marketers can take advantage of this global flagship tournament? Headway's CMO Dario Diament weighs in.
Dario Diament • June 25, 2018 -
Coming to terms with GDPR: A reckoning for app developers
New privacy regulations have become a catalyst for companies and their digital consumers to conscientiously deepen their relationship, writes Leadbolt's CEO and founder Dale Carr.
Dale Carr • June 18, 2018 -
Why voice isn't poised to take over the marketing world — yet
Drum Agency's Dave Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG.
Dave Randolph • June 14, 2018 -
Is limiting the unlimited the way to serve the mobile appetite?
New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.
Jeff Hasen • June 12, 2018 -
Is it time for brands to buy into social commerce?
An increase in mobile shopping combined with continued innovation has led to social media's emergence as today's third shopping channel, writes Bazaarvoice's Sara Spivey.
Sara Spivey • June 06, 2018 -
3 strategies to solidify your brand in the age of voice commerce
The growth momentum behind Amazon-led voice commerce isn't slowing down, so brands must do everything in their power today to build a foundation of loyal customers for tomorrow, writes Persado's Aaron Masih.
Aaron Masih • May 29, 2018 -
How digital natives are making mobile the new prime time
With their preference for mobile and always-on mentality, Gen Z is changing the game. Possible Mobile's Jeff Hasen weighs in on where that leaves marketers.
Jeff Hasen • May 21, 2018 -
Skills marketers need for a mobile-first world
While the core tenets of marketing haven't changed entirely over time, mobile has fundamentally altered how consumers and brands interact, writes Swrve's CEO Christopher Dean.
Christopher Dean • May 16, 2018 -
How brick-and-mortar banks can thrive in the age of fintech
As apps become a main mode of global money transfer, only the most forward-thinking institutions that adapt will survive and thrive.
Inbal Lavi • May 01, 2018
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