Opinion: Page 2

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  Is it time for brands to buy into social commerce?

  An increase in mobile shopping combined with continued innovation has led to social media's emergence as today's third shopping channel, writes Bazaarvoice's Sara Spivey.

  Sara Spivey • June 06, 2018
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  3 strategies to solidify your brand in the age of voice commerce

  The growth momentum behind Amazon-led voice commerce isn't slowing down, so brands must do everything in their power today to build a foundation of loyal customers for tomorrow, writes Persado's Aaron Masih.

  Aaron Masih • May 29, 2018
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  How digital natives are making mobile the new prime time

  With their preference for mobile and always-on mentality, Gen Z is changing the game. Possible Mobile's Jeff Hasen weighs in on where that leaves marketers.

  Jeff Hasen • May 21, 2018
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  Skills marketers need for a mobile-first world

  While the core tenets of marketing haven't changed entirely over time, mobile has fundamentally altered how consumers and brands interact, writes Swrve's CEO Christopher Dean.

  Christopher Dean • May 16, 2018
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  How brick-and-mortar banks can thrive in the age of fintech

  As apps become a main mode of global money transfer, only the most forward-thinking institutions that adapt will survive and thrive.

  Inbal Lavi • May 01, 2018
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  5 tips to boost customer engagement with native ads

  Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.

  Courtney McKlveen • April 18, 2018
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  Why rewarded video could be the next programmatic frontier

  Opt-in, rewarded video will deliver a new type of data that could help inform future programmatic buys, writes OpenX's Maggie Mesa.

  Maggie Mesa • April 13, 2018
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  Mobile fraud trends to watch in 2018: SDK spoofing and click injections

  Without active fraud prevention, user acquisition managers risk wasting a major share of marketing budgets this year, writes Adjust's CTO Paul Muller.

  Paul Muller • April 02, 2018
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  Today's mobile gaming ads: Why it's time for brands to think again

  Outdated misconceptions and an expected growth surge point to why marketers should focus more on mobile gaming's highly engaged audience, writes deltaDNA's CEO. 

  Mark Robinson • March 26, 2018
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  Calls for a new breed of adviser brands to deliver personalized experiences

  Consumers are increasingly searching for content tailored to their interests, paving a prime opportunity for marketers, writes Altimeter's Brian Solis.

  Brian Solis • March 21, 2018
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  The secret to overcoming loyalty pain points

  Customer data is key for increasing overall satisfaction, so it's essential to listen to the needs of rewards members and minimize their frustrations, writes HelloWorld's Michela Baxter.

  Michela Baxter • March 07, 2018
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  Micro-influencer or brand ambassador: which offers the bigger payoff?

  Depending on a brand's needs, both options can be key to a successful social campaign, writes Brian Freeman, CEO and founder of Heartbeat.

  Brian Freeman • March 05, 2018
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  7 mobile advertising trends we'll see more of in 2018

  Rewarded video and convenience are two top focus areas that marketers can't afford to miss, writes AdColony's Sekip Can Gokalp.

  Sekip Can Gokalp • March 01, 2018
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  5 trends that will shape app marketing in 2018

  AI, evolving ad formats and increasing ROAS are some of the trends likely to impact how apps are marketed this year, writes Ran Milo, Bidalgo's VP of marketing.

  Ran Milo • Feb. 28, 2018
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  4 ways consumer insights can help boost your brand

  Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.

  Lou Jordano • Feb. 23, 2018
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  The risk of publishers becoming a slave to their KPIs

  The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.

  Shaul Olmert • Feb. 20, 2018
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  How the iPhone's AR potential could transform mobile advertising

  Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.

  Jean Yap McNamara • Feb. 15, 2018
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  Mobility data: Understanding consumer activation

  Mobility data is a new, rich source of information. Within its limitations, it can be used instead of or in addition to second- and third-party engagement data, according to Ed Ramsey of Valassis.

  Ed Ramsey • Feb. 13, 2018
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  CES 2018: The car tech trends that parallel marketing today

  Marketers should look at other industries such as car tech to develop a hypothesis for future human behavior, writes Jeff Tan, SVP and mobile stack lead at Dentsu Aegis Network USA.

  Jeff Tan • Feb. 07, 2018
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  What does 'mobile' actually mean in the affiliate world?

  Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.

  Matthew Wool • Feb. 05, 2018
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  5 mobile design trends to watch in 2018

  Melyssa Cramer, Kargo's associate director of ad product and innovation lays, out top mobile design trends that will help put the "art in ad tech" this year.

  Melyssa Cramer • Jan. 25, 2018
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  How big of a concern is mobile brand safety?

  Expect the quality-minded CMO to have guidelines for agencies and any networks with whom the company is considering doing business, writes TabMo's Renaud Biet.

  Renaud Biet • Jan. 22, 2018
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  What's in store for app marketing in 2018

  App marketers will ask more of user acquisition and start to build probabilistic models in 2018, writes Lucktastic's Alex Tarrand. 

  Alex Tarrand • Jan. 18, 2018
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  Location intelligence: 2017 highlights and 2018 predictions

  As high-quality location data becomes commoditized, there will be more focus on tools that let marketers use this data as core components of their strategies, writes Ubimo's Gilad Amitai.

  Gilad Amitai • Jan. 16, 2018
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  How brands can use innovative ad formats to break through clutter

  It's crucial to find interesting ways to grab consumers' attention without feeling like an interruption, writes Cheetah Mobile's Johnny Li.

  Johnny Li • Jan. 10, 2018

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