Opinion: Page 2

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  Why in-app search indexing boosts user retention

  While mobile web and app store search are key acquisition channels, it's critical for retainment to provide in-app search tools so users can sift through content.

  Brad Gagne • Oct. 29, 2018
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  How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

  Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

  Mike Herrick • Sept. 26, 2018
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  How brands can use mobile targeting for good

  By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.

  Lauren Farricker • Sept. 24, 2018
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  How marketers can drive mobile user acquisition through diversification

  Facebook and Google should be part of any marketing strategy, but looking to other channels for scale and deeper insights is an increasingly necessary move, writes Fluent's George Eames. 

  George Eames • Aug. 30, 2018
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  Hippocampus, cognitive maps and smartphones in marketing

  Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers, writes Silverlight Digital's Lori Goldberg.

  Lori Goldberg • Aug. 20, 2018
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  What the audio streaming revolution means for marketers

  Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.

  Inbal Lavi • Aug. 13, 2018
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  Retailers and the blockchain: A brief look at location marketing

  Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association​ Gary Schwartz weighs in.

  Gary Schwartz • Aug. 09, 2018
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  Hey Siri, how can marketers use voice to drive loyalty and engagement?

  Despite the recent boom in brands integrating the tech into their marketing mix, voice is largely ignored when it comes to loyalty and promotion strategies, HelloWorld's Mike Puffer writes.

  Mike Puffer • Aug. 06, 2018
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  Level up your app marketing game during the World Cup

  What are five ways marketers can take advantage of this global flagship tournament? Headway's CMO Dario Diament weighs in.

  Dario Diament • June 25, 2018
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  Coming to terms with GDPR: A reckoning for app developers

  New privacy regulations have become a catalyst for companies and their digital consumers to conscientiously deepen their relationship, writes Leadbolt's CEO and founder Dale Carr.

  Dale Carr • June 18, 2018
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  Why voice isn't poised to take over the marketing world — yet

  Drum Agency's Dave Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG. 

  Dave Randolph • June 14, 2018
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  Is limiting the unlimited the way to serve the mobile appetite?

  New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.

  Jeff Hasen • June 12, 2018
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  Is it time for brands to buy into social commerce?

  An increase in mobile shopping combined with continued innovation has led to social media's emergence as today's third shopping channel, writes Bazaarvoice's Sara Spivey.

  Sara Spivey • June 06, 2018
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  3 strategies to solidify your brand in the age of voice commerce

  The growth momentum behind Amazon-led voice commerce isn't slowing down, so brands must do everything in their power today to build a foundation of loyal customers for tomorrow, writes Persado's Aaron Masih.

  Aaron Masih • May 29, 2018
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  How digital natives are making mobile the new prime time

  With their preference for mobile and always-on mentality, Gen Z is changing the game. Possible Mobile's Jeff Hasen weighs in on where that leaves marketers.

  Jeff Hasen • May 21, 2018
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  Skills marketers need for a mobile-first world

  While the core tenets of marketing haven't changed entirely over time, mobile has fundamentally altered how consumers and brands interact, writes Swrve's CEO Christopher Dean.

  Christopher Dean • May 16, 2018
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  How brick-and-mortar banks can thrive in the age of fintech

  As apps become a main mode of global money transfer, only the most forward-thinking institutions that adapt will survive and thrive.

  Inbal Lavi • May 01, 2018
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  5 tips to boost customer engagement with native ads

  Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.

  Courtney McKlveen • April 18, 2018
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  Why rewarded video could be the next programmatic frontier

  Opt-in, rewarded video will deliver a new type of data that could help inform future programmatic buys, writes OpenX's Maggie Mesa.

  Maggie Mesa • April 13, 2018
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  Mobile fraud trends to watch in 2018: SDK spoofing and click injections

  Without active fraud prevention, user acquisition managers risk wasting a major share of marketing budgets this year, writes Adjust's CTO Paul Muller.

  Paul Muller • April 02, 2018
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  Today's mobile gaming ads: Why it's time for brands to think again

  Outdated misconceptions and an expected growth surge point to why marketers should focus more on mobile gaming's highly engaged audience, writes deltaDNA's CEO. 

  Mark Robinson • March 26, 2018
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  Calls for a new breed of adviser brands to deliver personalized experiences

  Consumers are increasingly searching for content tailored to their interests, paving a prime opportunity for marketers, writes Altimeter's Brian Solis.

  Brian Solis • March 21, 2018
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  The secret to overcoming loyalty pain points

  Customer data is key for increasing overall satisfaction, so it's essential to listen to the needs of rewards members and minimize their frustrations, writes HelloWorld's Michela Baxter.

  Michela Baxter • March 07, 2018
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  Micro-influencer or brand ambassador: which offers the bigger payoff?

  Depending on a brand's needs, both options can be key to a successful social campaign, writes Brian Freeman, CEO and founder of Heartbeat.

  Brian Freeman • March 05, 2018
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  7 mobile advertising trends we'll see more of in 2018

  Rewarded video and convenience are two top focus areas that marketers can't afford to miss, writes AdColony's Sekip Can Gokalp.

  Sekip Can Gokalp • March 01, 2018

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