Aimia clinches Gold & Bronze at Loyalty & Engagement Awards for Asia Pacific

CSR and Retailer campaigns illustrate best use of loyalty in the region

Singapore, 10 July 2017 – Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) today announced that it has won Gold and Bronze Awards at the Loyalty & Engagement Awards, held in Singapore last Friday.

Aimia clinched Gold in the ‘Best Use of CSR’ category which recognizes best in class engagement programs that help organizations or partners achieve its corporate and social responsibility objective.

Aimia partnered with Beiersdorf Indonesia to bring home the caring values of the Hansaplast brand through a behavior-changing program. Based on the concept that loyalty drives repeat behaviors in customers, the team applied the same philosophy to children and drove change in hygiene habits amongst school-going children aged between 6 and 11 in Bandung and Surabaya, two of the largest cities in Indonesia. The campaign reached out to 70,000 children in 350 schools over 5 months. For more information, view the video here.

Kevin Kan, Managing Director, Asia, Aimia, said: “We are so pleased that this program has been recognized as Best Use of CSR.  We truly believe that educating good habits and good health at an early age helps advance children and their families in their personal and socio-economic development.  We have been running this program for 15 years and we are absolutely thrilled to demonstrate that education can instill loyalty at an early age.” 

Separately, Aimia also won Bronze in the ‘Best Loyalty Program – Retailer’ category for helping MAP launch its MAPCLUB loyalty program. MAPCLUB is Indonesia’s largest loyalty program with over 150 international brands and more than 2000 stores under its umbrella. Aimia helped the client create an umbrella loyalty program that successfully enrolled over 1.5 million members in a very short period.

“We’re thrilled to receive two accolades in the Loyalty & Engagement Awards this year. It goes to show the work we have done to not only help large organizations run a successful retailer loyalty program, but also supporting them in making a meaningful impact in their communities through creative use of loyalty and CSR. It’s about helping companies make business personal across every touch point, and we’re glad to be able to work with like-minded partners to do so,” added Kevin.

Introduced by Marketing Magazine in 2013, the Loyalty & Engagement Awards is the only awards in Asia Pacific to focus completely on customer loyalty and engagement and aims to elevate marketing standards and practices in the region.

Aimia was established in Indonesia in 1996. The 80-strong team provides a range of services including campaign and creative services, analytics, operations and management of loyalty programmes, and is a Centre of Excellence to support the growing needs of our global clients in Asia Pacific and beyond. Key clients includes Beiersdorf Indonesia, Mitra Adiperkasa, Mazda Motor and FMC.