M&C Saatchi Shop and Unilever launch chatbot to help Simple skincare shoppers

PRESS RELEASE  - for release 26th July

M&C Saatchi Shop and Unilever launch chatbot to help Simple skincare shoppers

London, UK (26th July)

M&C Saatchi Shop and Unilever today unveil a Simple brand first, with a chatbot designed to help shoppers navigate the skincare category.

As the retail landscape shifts, Simple and M&C Saatchi Shop are leading the way in closer retailer collaboration and innovation, to help adapt to changing consumer demands in the way they shop.

Developed in partnership with Superdrug, “Bella the Bot” helps shoppers navigate and shop the Simple range with their mobile, wherever they are – at home or in-store. She provides skincare regime tips and real-time advice about finding the right products for your skin, which can be immediately added to basket. Shoppers can chat to “Bella the Bot” by scanning a Facebook Messenger code with their mobile at-shelf, or online.

Evelyne Wilkinson, Global Customer Marketing Manager at Unilever said: “Skincare is a confusing category to shop so the chatbot is an extremely valuable tool. We know that 83%* of smartphone users consult their phones whilst in-store to help them make purchase decisions.  This partnership with Superdrug allows us to connect the online and offline environments to better suit our audience; and to do so in a measurable way.”

Will Glynn-Jones, Managing Director of M&C Saatchi Shop added: “Shoppers expect seamless experiences between the mobile and the physical store.  This collaboration illustrates how brands and retailers can come together to deliver a more personalised, fluid shopping experience.”

“Bella the Bot” is live online and across Superdrug stores from July.

Notes to Editors:                                                                                                                                                    *Source: Consumers in the Micro-Moment, Google/Ipsos, U.S., March 2015




About M&C Saatchi Shop:

M&C Saatchi Shop is a leading shopper, retail and eCommerce agency within the M&C Saatchi Group.

Founded in 2015, M&C Saatchi Shop turns shoppers into buyers by developing more personal experiences at key decision points and develops seamless retail campaigns between mobile & the physical store.

The agency works with Mondelez, Unilever, Electrolux & Reebok.

For more information, please contact: Rozzi Meredith, M&C Saatchi Shop: [email protected] 07885 827 696