TuneIn chooses Audio.ad to strengthen its presence in Latam
TuneIn, an application for listening to sports, music, news and radio programs from around the world, and Audio.ad, a Cisneros Interactive company specialized in digital audio advertising solutions for brands and content producers, they sealed an exclusive representation agreement for all of Latin America and Puerto Rico.
Through this alliance, Audio.ad will be the exclusive commercial representative of TuneIn in Latin America and Puerto Rico, and will offer advertisers an efficient and effective way to reach digital listeners, through different criteria of segmentation such as location, device type, demographic categories, and audience profile. The range of advertising formats that will be commercialized are audio with companion banners, interstitial for content promotion, first impression takeover and traditional mobile banners.
TuneIn is the leading live streaming and on-demand audio service with broadcast radio stations, podcasts, live sports, music, news, and audiobooks. You can download it free for smartphone or tablet, or listen on the web at https://tunein.com/.
"TuneIn is completing the premium publisher offer on Audio.ad. It is one of the most important aggregators in the region, which allows us to have local content in each of the countries with a great capacity of segmentation by themes such as sports, news, music, etc.", said Carlos Córdoba, Managing Director of Audio.ad.
Billy Hartman, Vice President, Head of Global Partnerships and Strategy expressed: "TuneIn has a growing audience in LATAM. For over 10 years we have focused our efforts on the US and EU and developed a strategy that works for the platform. Now, with that understanding, we are excited to enter the LATAM market with a proven strategy, growing audience, and with Audio.ad as a respected partner. We are optimistic about LATAM embracing TuneIn and Audio.ad as our advertising solution”.
Bringing together a wide collection of sports, music, news, podcasts, and audiobooks — including live, on-demand and original content — TuneIn lets people find what they love while helping them discover new things.
TuneIn serves more than 75 million monthly active users, across the globe, on hundreds of devices, including smartphones, desktop, connected autos, game consoles and smart speakers, like Sonos, Bose SoundTouch, Amazon Echo and Google Home.
TuneIn Premium subscribers can listen to the NFL, MLB, NBA, NHL, over 90,000 audiobooks and commercial-free music stations. With venture funding from Comcast Ventures, IVP, Sequoia Capital, Causeway, General Catalyst Partners, Icon Ventures, and Marker LLC, TuneIn is headquartered in San Francisco, California.
Audio.ad is a Cisneros Interactive company that provides digital audio advertising solutions for brands and audio content producers in Latin America and the US Hispanic market, and enables advertisers to impact with audio spots and other digital formats to online radio audiences and streaming audio services in an intelligent and individualized way. Founded by Germán Herebia and Carlos Córdoba in December 2014, Audio.ad has an audience of over 55 million unique users in the region. For more information, visit audio.ad
ABOUT CISNEROS INTERACTIVE
Cisneros Interactive is the corporate division of the Cisneros organization that groups digital initiatives and is focused on Digital Advertising. It has several companies in this area, being its first investments RedMas, an online advertising business unit with 135 million unique users per month in Latin America and the Hispanic market of the United States, and Adsmovil, the leading mobile advertising network in the region. Other investments in Cisneros Interactive Digital Advertising are Audio.Ad, FLUVIP, Tail Target Latino and Coyote Media House, to mention a few.