How to fix your mobile marketing campaign

When was the last time you only used your desktop computer to buy products and services online? If you are like most people, it was before the advent of mobile devices like smartphones and tablets. Even grandparents have become accustomed to using their smartphones for calls, text messaging, shopping and interacting with family and friends on social networks. If they do, you can count on almost anyone in the world. If you really want to reach your target audience, mobile marketing is an absolute necessity. One way is to use local SEO methods to help consumers find their business.

There are many ways to respond to your marketing campaigns for mobile users. A good start is with your website.

User-friendly design for mobile devices

We hope you've already upgraded your website with a streamlined mobile design, which means it's receptive and offers a dynamic service to ensure website speed. Responsive Web Design is the most effective way to treat Internet users, no matter what device they use. It will also help to improve the ranking of your website in search engines, which underlines the usability of mobile devices. You can learn more about this post from some of the best local SEO companies in the area.

The speed of the page is everything

In addition to appeasing the gods of Google, a quick website will make visitors happy. This means a low bounce rate. The numbers show that 40 percent of the Internet recovers from a location when charging takes more than three seconds.

You can find out how to edit their pages with tools like PageSpeed ​​Insights. It checks loading times for mobile and desktop devices and describes which features and elements are a problem. Another tool to consider is called GTmetrix.

For more information about the speed issues you are experiencing, see the AMP (accelerated mobile pages) data. You can use AMP in your website design to increase the speed of their pages for mobile devices. This is simply a simplified version of HTML that makes pages faster and smoother. Statistics show that MPAs typically charge between 15 and 85 percent faster.

Claim your business  everywhere

There are listings of companies across the web, including Yelp, Yellow Pages, Bing Places, Foursquare, and CityGrid. If your business appears in these local directories, mark it as yours and fill out all the latest and updated information. Why is it important? Because people use these websites to find local products and services (using mobile devices). And do not forget the Apple cards that iPhone users use.

Google Analytics tracking

Find information about your mobile device statistics, check the time, day, and device. Learn how users access your website and how long they access it. Which pages work better than others? If you have a blog, you can see what type of content should continue to attract more mobile users.

Publish content suitable for mobile devices

Speaking of content, you need to make sure that you create it to be easy to use. This means creating parsable paragraphs with short and short thumbnails and implementing links and buttons for sharing. Metadata should also be short and accurate. For example, users who rate publishing time publish shorter morning and afternoon content when they go to school or work, and at night and at weekends. -end.