S4M grows industry partnerships with new hire Nicolas Saraiva Da Silva as Head of Partnerships

London, November 28th, 2017 – S4M, a leading mobile programmatic company, welcomes Nicolas Saraiva Da Silva as Head of Partnerships at headquarters in Paris, France. This new addition to the team comes in parallel with several strategic partnerships for the company.

Prior to joining S4M, Nicolas was based in London for the past three years, working within the Mozoo Group. He joined Mozoo in 2012 and has held various positions ranging from Traffic Manager to Head of Product & Innovation. His primary mission at S4M will be to grow the company’s partnership network with strategic programmatic players, data partners, measurement services, SSPs and premium publishers in the industry.

“I am excited to be joining S4M to spearhead new partnership initiatives for our technology and our clients. I believe that expanding our partnerships is key to empower marketers with more choices and flexibility in their mobile campaigns,” explains Nicolas Saraiva Da Silva. “Our technology stands out in the industry because of our open and agnostic approach.”

Earlier this year, S4M joined forces with Integral Ad Science, to make their viewability measurements available to the platform’s users. In addition to this, the company partnered with Factual to offer near real-time measurements of foot traffic in physical shops from online mobile campaigns. Finally, the company also started working with Zvelo to combat ad fraud with a sophisticated invalid traffic (SIVT) dataset filtration.

About S4M

S4M – the Mobile Shopper Advertising Platform – is the first and only mobile advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a mobile-first technology that is unique in the industry to be accredited by the MRC (Media Rating Council) on the entire mobile user journey. The platform empowers brands with full transparency and control in their mobile data supply chain from mobile programmatic buying to consumer conversion in apps, mobile sites, and physical points of sales.

Founded in 2011 by mobile marketing pioneers, S4M is headquartered in Paris with over 140 employees and services more than 500 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io

Press Contact: Zoey Tung, Brand Engagement Manager – [email protected]