S4M to showcase the first SaaS platform for drive-to-store campaigns at Mobile World Congress
LONDON, February 19th, 2018 – S4M, a leading mobile programmatic platform announced today its participation at Mobile World Congress (MWC) to showcase an exclusive premier of FUSIO by S4M, the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as visits into stores.
Mobile World Congress (MWC) will take place from February 26th to March 1st in Barcelona where S4M will present its fullstack platform (DSP, Adserver, Adbuilder, DMP) and notably unique features within FUSIO by S4M that lets marketers have full control of their drive-to-store campaigns. Key features that will be unveiled within the new platform include:
- Incremental visits & real-time optimisation powered by AI – advertisers can attribute digital campaign investments with visits in physical stores based on true visits measured by 3rd party platforms for impartiality.
- Dynamic Catchment Areas® by S4M defines campaign targeting criteria based on shopper’s travel distance and zones with high potential consumers (eg. A device ID that visited a store and was seen repeated 2km away, indicating a high affinity between this targeting zone and the store).
- GeoAccuracy® by S4M- sophisticated algorithms to filter and rank GPS location data to get ahead of fraud data practices like IP reversing and centroids.
- AdBuilder (beta) so marketers can create mobile-native formats dedicated for drive-to-store campaigns with ready to deploy templates.
“Our goal is to help advertisers bridge their digital advertising investments with real-world impacts that can drive sales and deliver ROIs,” explains Christophe Collet, Founder and CEO of S4M. “The rise of self-service in the adtech is becoming an industry norm, and FUSIO by S4M is the solution for advertisers, trading desks, and media agencies looking for fully autonomous drive-to-store campaign management all within a single interface.”
S4M – Shopper Marketing Made Easy – is the first and only mobile advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a mobile-first technology that is unique in the industry to be accredited by the MRC (Media Rating Council) on the entire mobile user journey. The platform empowers brands with full transparency and control in their mobile data supply chain from mobile programmatic buying to consumer conversion in apps, mobile sites, and physical points of sales.
Founded in 2011 by mobile marketing pioneers, S4M is headquartered in Paris with over 150 employees and services more than 500 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io
Press Contact: Zoey Tung, Brand Content Manager – S4M, [email protected]