Instreamatic Inks Deal to Expand Interactive Voice Ads to More Mobile Apps
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, one of the largest mobile publishers and ad networks for broadcasters and media companies in the U.S., today announced a partnership that integrates Instreamatic into AirKast’s AirBridge platform for developing enterprise-class mobile applications. With this integration, all AirKast clients – including more than 800 media companies and broadcasters – will be able to benefit from Instreamatic’s audio ad technology and place fully-measurable, AI-powered interactive dialogue advertising within their audio content.
Instreamatic’s technology delivers a solution for the “click challenge” that has long been an obstacle for audio-centric app publishers and advertisers. Unlike visual digital ads familiar to consumers across web and mobile interfaces, audio cannot be clicked – making it near-impossible to measure and attribute the real impact of audio ad campaigns. With this integration, listeners using audio apps developed by AirKast and enabled by Instreamatic will receive voice ads that offer a verbal call-to-action. For instance, this new category of ad type may prompt the listener to respond affirmatively to learn more about a product, or negatively if they wish to skip the ad and return to their content. Instreamatic collects the results of all voice ad interactions, empowering advertisers and publishers with uniquely rich and empirical ad metrics. These metrics provide a full understanding of audience responses, and support data-driven ad campaign optimization.
“We’re always evaluating new technology partners in order to bring our clients the best possible solutions to mobile,” said Larry Leung, CEO, AirKast. “Instreamatic offers the ability for our clients to immediately take advantage of voice activation and attribution, which is increasingly desired by their advertisers. This is the first time we’ll be offering voice-activated advertising, and we’re excited to launch this as part of our ongoing AI strategy.”
Dialogue advertising interactions are capable of going far beyond “yes or no” responses. The Instreamatic solution utilizes voice AI with natural language understanding, allowing listeners to interact naturally and conversationally with ads. The AI also features deep learning mechanisms that iteratively improve the solution’s understanding of audience intent, optimizing both ad experiences and the impact of ad campaigns.
Instreamatic has earned striking preliminary performance results with major brands, demonstrating the power of dialogue advertising to capture greater consumer engagement and deliver more memorable brand experiences. Instreamatic also recently announced an agreement with Pandora, the largest streaming service in the U.S., to test dialogue advertising later this year.
“With more listeners absorbing audio content through mobile apps than ever before, we’re proud to offer real-time ad metrics and superior engagement experiences that app publishers and advertisers will require to thrive going forward,” said Stas Tushinskiy, CEO, Instreamatic. “We’re eager to deliver our voice-enabled ad technology to AirKast clients, who now have the convenient option to realize the benefits the Instreamatic solution, fully-integrated with their audio-centric mobile apps developed by the talented team at AirKast.”