Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

By Jessica Deyo • Jan. 4, 2024

Tinder expands global brand platform ahead of Dating Sunday

The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.

By Aaron Baar • Jan. 4, 2024

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

Chipotle curates workouts on Strava to support New Year’s resolutions

Fitness enthusiasts can run or walk various route segments on Strava that end at Chipotle restaurants for a chance to win free Lifestyle Bowls.

By Aaron Baar • Jan. 2, 2024

Peacock’s first exclusive NFL game will go commercial-free for a quarter

Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%. 

By Peter Adams • Dec. 21, 2023

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content.

By Aaron Baar • Dec. 21, 2023

Burger King turns hangovers into discounts with facial recognition

In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement.

By Chris Kelly • Dec. 21, 2023

How the pairing of Pringles and caviar went viral on TikTok, Instagram

The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

By Christine Blank • Dec. 20, 2023

Hotels.com recruits NBA stars to promote mobile app, loyalty program

A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

By Jessica Deyo • Dec. 19, 2023

Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content.

By Aaron Baar • Dec. 14, 2023

YouTube reinforces brand safety for growing Shorts format

New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

By Jessica Deyo • Dec. 14, 2023

Oscar Mayer, Mint Mobile dole out free bacon for national campaign

“A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide.

By Jessica Deyo • Dec. 12, 2023

Advertisers will ramp up spend on creators in 2024, IAB forecasts

Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

By Jessica Deyo • Dec. 7, 2023

Hinge dating app launches $1M initiative combatting Gen Z loneliness

“One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000. 

By Aaron Baar • Dec. 7, 2023

Peloton CMO jumps to Verizon after less than a year in role

As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said.

By Peter Adams • Dec. 7, 2023

State Farm takes inside look at NFL players and ‘at-home teammates’

Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

By Chris Kelly • Dec. 6, 2023

Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.

By Jessica Deyo • Dec. 4, 2023

Gillette encourages gamers to ‘hit reset’ for global campaign

The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.

By Jessica Deyo • Nov. 30, 2023

Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.

By Sara Karlovitch • Nov. 29, 2023

Honda’s interactive AR murals showcase EVs for holiday shoppers

OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.

By Aaron Baar • Nov. 27, 2023

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.

By Peter Adams • Nov. 22, 2023

3 steps to set your mobile app up for success

Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson.

By Celia Hoag & Kelly Watson • Nov. 21, 2023

Disney, Verizon help bring children’s wishes to life with AR experience

Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.

By Aaron Baar • Nov. 16, 2023

Lego uses AR for transatlantic snowball throwing contest

Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.

By Jessica Deyo • Nov. 14, 2023

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

By Chris Kelly • Nov. 13, 2023

Meta rolls out lead generation ad tools, AI features across family of apps

Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products.

By Chris Kelly • Nov. 9, 2023