Domino’s gives away ‘emergency pizza’ in latest rewards program push

As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

By Sara Karlovitch • Updated Oct. 25, 2023

Snapchat courts brands with interactive Halloween series starring creators

Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

By Jessica Deyo • Oct. 9, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.

By Aaron Baar • Oct. 5, 2023

Why Olaplex created a faux product to address dupe culture on TikTok

The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

By Jessica Deyo • Oct. 5, 2023

Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

By Sara Karlovitch • Oct. 4, 2023

Honda dreams of net zero emissions with first all-electric SUV campaign

The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.

By Chris Kelly • Oct. 2, 2023

Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.

By Aaron Baar • Sept. 28, 2023

Threads still poses a threat to X despite slowed growth, analysis finds

While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.

By Jessica Deyo • Sept. 28, 2023

Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

By Andrew Hutchinson • Sept. 28, 2023

Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

By Sara Karlovitch • Sept. 22, 2023

Diesel partners with DressX on collection for Meta Avatars

Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.

By Xanayra Marin-Lopez • Sept. 21, 2023

Allegra incorporates air-quality data into new mobile mapping app

The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.

By Aaron Baar • Sept. 21, 2023

Bacardí mixes up scares in new Halloween campaign

New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

By Sara Karlovitch • Sept. 21, 2023

Panera loyalty members can pre-program meals on app, order with swipe

To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”

By Julie Littman • Sept. 20, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023

Captain Morgan leads NFL fans on season-long scavenger hunt

The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.

By Sara Karlovitch • Sept. 19, 2023

American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

By Jessica Deyo • Sept. 14, 2023

Why creator influence is primed to grow on heels of Hollywood strikes

As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

By Aaron Baar • Sept. 14, 2023

Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

By Chris Kelly • Sept. 14, 2023

TikTok Shop launches in US

Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

By Nate Delesline III • Sept. 12, 2023

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

By Jessica Deyo • Sept. 11, 2023

Meta to deprecate Facebook News tab in 3 European countries

The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.

By Aaron Baar • Sept. 7, 2023

World Surfing League promotes finals with Candy Crush tournament

The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

By Jessica Deyo • Sept. 7, 2023

Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

By Sara Karlovitch • Sept. 6, 2023

Could Peloton’s brand refresh mark the start of its comeback?

Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

By Jessica Deyo • Sept. 6, 2023