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X’s new CEO hire has done little to stem brand exodus, report says
Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.
By Peter Adams • Aug. 11, 2023 -
X enlists IAS to provide pre-bid brand safety certification
The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.
By Aaron Baar • Aug. 10, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Lyft debuts in-app ads to help brands reach riders in transit
Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.
By Peter Adams • Aug. 10, 2023 -
McDonald’s flaunts history of pop culture cameos in latest meal ploy
Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.
By Peter Adams • Aug. 9, 2023 -
Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab
The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.
By Peter Adams • Updated Sept. 5, 2023 -
Verizon and The Met partner to bring historical items to Roblox
Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.
By Aaron Baar • Aug. 3, 2023 -
Instagram celebrates Gen Z connections in short film-led campaign
The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.
By Chris Kelly • Aug. 3, 2023 -
Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign
Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.
By Jessica Deyo • Aug. 3, 2023 -
How Albertsons is gamifying summer savings
The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.
By Catherine Douglas Moran • Aug. 1, 2023 -
Volvo showcases denim car interiors with Pinterest keyword takeover
The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.
By Sara Karlovitch • July 31, 2023 -
McDonald’s says Grimace birthday push shook up strong Q2 earnings
A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.
By Chris Kelly • July 27, 2023 -
‘Barbie’ AI selfie generator goes viral with 13M users
Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities.
By Aaron Baar • July 27, 2023 -
Meta revenue rises 11% as leaner organization keeps new products rolling
CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.
By Peter Adams • July 27, 2023 -
What Apple’s iOS 17 privacy shift means for marketers
The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.
By Jessica Deyo • July 27, 2023 -
Column
Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2
Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.
By Andrew Hutchinson • July 26, 2023 -
Is Twitter’s rebrand to X a nail in the coffin or a necessary change?
The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.
By Peter Adams • July 25, 2023 -
Gatorade teams with Meta, The Weather Channel for summer PSA
The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.
By Jessica Deyo • July 25, 2023 -
TikTok, FIFA strike creator-driven content partnership for Women’s World Cup
The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.
By Aaron Baar • July 20, 2023 -
Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR
The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.
By Jessica Deyo • July 20, 2023 -
Meow Mix embraces ‘90s boy bands in latest spin on jingle
A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.
By Sara Karlovitch • July 20, 2023 -
Ikea gives a peek into college life with TikTok anime series
The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.
By Sara Karlovitch • July 18, 2023 -
Bear Naked helps identify nudity-friendly hiking trails with GPS app
Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.
By Aaron Baar • July 13, 2023 -
TikTok comes to Redbox kiosks as part of OOH push
Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.
By Chris Kelly • July 13, 2023 -
7-Eleven debuts digital collectibles
Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.
By Jessica Loder • July 12, 2023 -
Deep Dive
6 campaigns that broke through the creative rut of H1 2023
Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.
By Peter Adams , Jessica Deyo • July 11, 2023