Mobile: Page 5
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Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.
By Peter Adams • Nov. 22, 2023 -
Opinion
3 steps to set your mobile app up for success
Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson.
By Celia Hoag & Kelly Watson • Nov. 21, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Disney, Verizon help bring children’s wishes to life with AR experience
Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.
By Aaron Baar • Nov. 16, 2023 -
Lego uses AR for transatlantic snowball throwing contest
Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.
By Jessica Deyo • Nov. 14, 2023 -
Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry
Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.
By Chris Kelly • Nov. 13, 2023 -
Meta rolls out lead generation ad tools, AI features across family of apps
Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products.
By Chris Kelly • Nov. 9, 2023 -
Lay’s, reality star Matt James join viral TikTok trend with cookbook kit
The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.
By Aaron Baar • Nov. 9, 2023 -
Unilever spins TikTok soap opera as part of #CleanTok sponsorship
A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.
By Peter Adams • Nov. 9, 2023 -
How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics
Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.
By Jessica Deyo • Nov. 9, 2023 -
Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking
A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.
By Peter Adams • Nov. 8, 2023 -
Stagwell acquires social-first creative agency Movers+Shakers
Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3.
By Aaron Baar • Nov. 6, 2023 -
Coke boosts Santa-heavy holiday campaign with AI, digital experiences
The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.
By Chris Kelly • Updated Nov. 17, 2023 -
Home Depot, Vizio create shoppable content for the holidays
“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.
By Aaron Baar • Nov. 2, 2023 -
Cutwater comes to the aid of holiday hosts with cocktail helpline
A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.
By Sara Karlovitch • Nov. 2, 2023 -
How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family
Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.
By Chris Kelly • Nov. 2, 2023 -
Walmart reunites ‘Mean Girls’ to boost Black Friday push
Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.
By Chris Kelly • Nov. 1, 2023 -
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards
A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.
By Peter Adams • Oct. 31, 2023 -
Chips Ahoy leverages AR to support multicultural teen artists
The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists.
By Aaron Baar • Oct. 26, 2023 -
Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses
Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.
By Jessica Deyo • Oct. 26, 2023 -
Meta revenue surges 23% but volatility could soften advertiser demand
Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.
By Chris Kelly • Oct. 26, 2023 -
What Taco Bell and DoorDash learned about loyalty through collaboration
Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
By Chris Kelly • Oct. 20, 2023 -
Snap helps brands streamline creator partnerships with new solutions
Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.
By Aaron Baar • Oct. 19, 2023 -
Why Inspire Brands puts identity at the center of its marketing
Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.
By Chris Kelly • Oct. 19, 2023 -
TikTok unveils Out of Phone OOH ad solution for brands
L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.
By Aaron Baar • Oct. 17, 2023 -
Jack in the Box cooks up horror short for Halloween
“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.
By Chris Kelly • Oct. 13, 2023