Mobile: Page 6
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M&M’s teams with Gopuff to deliver emergency candy refills on Halloween
An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.
By Peter Adams • Oct. 11, 2023 -
Opinion
The future of shoppable TV ads? It isn’t QR codes
Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.
By Peter Hamilton • Oct. 11, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
McDonald’s US CMO on brand’s first-party data transformation
After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.
By Peter Adams • Oct. 11, 2023 -
Domino’s gives away ‘emergency pizza’ in latest rewards program push
As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.
By Sara Karlovitch • Updated Oct. 25, 2023 -
Snapchat courts brands with interactive Halloween series starring creators
Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences.
By Jessica Deyo • Oct. 9, 2023 -
Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity
In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.
By Aaron Baar • Oct. 5, 2023 -
Why Olaplex created a faux product to address dupe culture on TikTok
The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.
By Jessica Deyo • Oct. 5, 2023 -
Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party
Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.
By Sara Karlovitch • Oct. 4, 2023 -
Honda dreams of net zero emissions with first all-electric SUV campaign
The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.
By Chris Kelly • Oct. 2, 2023 -
Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day
The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.
By Aaron Baar • Sept. 28, 2023 -
Threads still poses a threat to X despite slowed growth, analysis finds
While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.
By Jessica Deyo • Sept. 28, 2023 -
Column
Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership
A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.
By Andrew Hutchinson • Sept. 28, 2023 -
Brand interactions evolve on social media: Here’s what the numbers say
If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.
By Sara Karlovitch • Sept. 22, 2023 -
Diesel partners with DressX on collection for Meta Avatars
Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.
By Xanayra Marin-Lopez • Sept. 21, 2023 -
Allegra incorporates air-quality data into new mobile mapping app
The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.
By Aaron Baar • Sept. 21, 2023 -
Bacardí mixes up scares in new Halloween campaign
New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.
By Sara Karlovitch • Sept. 21, 2023 -
Panera loyalty members can pre-program meals on app, order with swipe
To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”
By Julie Littman • Sept. 20, 2023 -
TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
By Peter Adams • Sept. 19, 2023 -
Captain Morgan leads NFL fans on season-long scavenger hunt
The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.
By Sara Karlovitch • Sept. 19, 2023 -
American Eagle bets on QR codes for OMJeans NYC takeover
A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.
By Jessica Deyo • Sept. 14, 2023 -
Why creator influence is primed to grow on heels of Hollywood strikes
As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.
By Aaron Baar • Sept. 14, 2023 -
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.
By Chris Kelly • Sept. 14, 2023 -
TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
By Nate Delesline III • Sept. 12, 2023 -
DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’
The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.
By Jessica Deyo • Sept. 11, 2023 -
Meta to deprecate Facebook News tab in 3 European countries
The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.
By Aaron Baar • Sept. 7, 2023