Tech and platform developments: Page 5
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American Eagle tries on interactive fitting rooms at flagship stores
With the digital screens, associates can more efficiently assist customers for a streamlined in-store experience.
By Robert Williams • Jan. 11, 2019
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Ulta blends with Perfect for in-store beauty try-ons
The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.
By Robert Williams • Jan. 11, 2019
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Commuter commerce represents $230B opportunity
About 73% of commuters surveyed by Digital Drive and PYMNTS.com said they already connect to the internet while driving.
By Dan O'Shea • Jan. 10, 2019
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Study: Smart speaker ownership surges 36% to 53M US adults
About 21% of people ages 18 and older said they own a smart speaker.
By Robert Williams • Jan. 10, 2019
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Google Assistant debuts flight check-in, hotel booking features at CES
United is the first airline to offer voice-enabled check-in on domestic flights.
By Robert Williams • Jan. 10, 2019
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AT&T, Verizon showcase 5G future at CES
Rival carriers disputed AT&T's claims about an early 5G rollout.
By Robert Williams • Jan. 10, 2019
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Google Chrome expands ad blocking initiative worldwide
Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.
By Erica Sweeney • Jan. 10, 2019
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Walgreens outfits in-store staff with Zebra mobile devices
A recent study found that almost two-thirds of store associates believed they could provide better customer service if they had access to mobile tech.
By Dan O'Shea • Jan. 09, 2019
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Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds
Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.
By Erica Sweeney • Jan. 09, 2019
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Philips adds Google Assistant routines to smart lighting
For the first time, Philips Hue smart bulbs will respond to wake-up and sleep commands through a digital assistant.
By Robert Williams • Jan. 09, 2019
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Honda integrates Lego, Grubhub, Mastercard in connected-car prototype
The carmaker is testing a points-based loyalty program that lets customers earn rewards for activities like making payments.
By Robert Williams • Jan. 09, 2019
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Dr. Scholl's partners with Wiivv on 3D-printed shoe insoles
U.S. shoppers can scan their feet with a special app and order the customized insoles for home delivery.
By Robert Williams • Jan. 09, 2019
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Mastercard drops name from logo, banks on symbol-only mark
The company will solely use its red and yellow interlocking circles to represent its brand in order to stand out on digital platforms, such as mobile payments.
By Erica Sweeney • Jan. 08, 2019
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Study: 57% of shoppers use retailer mobile apps in-store
Shoppers mostly use smartphones in stores to find coupons or sale items, but how can mobile devices be used for more than just deal seeking?
By Dan O'Shea • Jan. 08, 2019
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KitchenAid unveils Google Assistant-powered smart display at CES
Google's digital assistant will be on 1 billion devices by the end of January, while Amazon has sold 100 million Alexa devices.
By Robert Williams • Jan. 08, 2019
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Audi previews open VR entertainment platform for automakers
The company teamed with Disney to demonstrate how the tech can put backseat passengers wearing VR headsets in a virtual spaceship that moves with the vehicle.
By Robert Williams • Jan. 08, 2019
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L'Oréal's new skin tracker tech debuts at CES
Paired with a mobile app, My Skin Track pH captures sweat from skin pores to read acidity levels and make customized La Roche-Posay product suggestions.
By Robert Williams • Jan. 08, 2019
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Taylor Swift will shutter freemium mobile app
"The Swift Life" is the latest celebrity-branded app to cancel its service.
By Robert Williams • Jan. 07, 2019
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Amazon Go could snag $4.5B in yearly sales by 2021
The quickly expanding store concept shows how mobile devices can help to streamline shopping.
By Robert Williams • Jan. 07, 2019
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Deep Dive6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Koltun , Chris Kelly • Jan. 07, 2019
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Los Angeles sues IBM's Weather Company over alleged mishandling of app data
The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app.
By Peter Adams • Jan. 04, 2019
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Apple's App Store sees 37% jump in holiday week spending
New Year's Day sales rose 7.3% from 2018 to a single-day record of $322 million.
By Robert Williams • Jan. 04, 2019
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Google acquires Q&A app developer Superpod
The deal could help the search giant expand Google Assistant's functionality.
By Robert Williams • Jan. 04, 2019
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NFL kicks off its first standalone app for Amazon Alexa
Fans can access information about players, teams and football jargon during the playoffs and through the Super Bowl.
By Robert Williams • Jan. 04, 2019
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Neutrogena teases 3D-printed, customized face masks ahead of CES
MaskiD's app uses a smartphone camera to scan and map a user's face to deliver more accurate skincare recommendations.
By Natalie Koltun , Robert Williams • Jan. 04, 2019