Tech and platform developments: Page 5
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Forrester: US mobile sales jumped 29% to $153B last year
About half of online adults in the country shopped on their phone at least once in 2017, the researcher estimates.
By Robert Williams • April 11, 2018
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IAB Tech Lab releases in-app ad measurement platform
ComScore, DoubleVerify, Google, Integral Ad Science, Oracle's Moat and Pandora helped to create the single Open Measurement SDK.
By Robert Williams • April 11, 2018
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PayPal readies rollout of traditional banking services
The payments company is working with small banks to offer debit cards, direct deposit and more targeting the "unbanked."
By Robert Williams • April 10, 2018
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Study: US programmatic ad spending to rise 28% this year
Mobile will account for 70.4% of programmatic display outlays this year and almost 90% by 2020, eMarketer forecasts.
By Robert Williams • April 10, 2018
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Facebook suspends more data firms over privacy scandal
AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.
By Robert Williams • April 09, 2018
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Layoffs continue at AdColony, which won't seek a new CEO
The mobile video ad network trimmed executives as it tries to restore profitability.
By Robert Williams • April 09, 2018
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Amazon reportedly taking on Venmo in peer-to-peer payments
The Wall Street Journal suggests the move could be the e-commerce giant's next effort to enter the banking space.
By Dan O'Shea • April 09, 2018
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Polyvore shuts down following acquisition by Ssense
Loyal fans of the fashion app are voicing their disappointment on social media.
By Robert Williams • April 09, 2018
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Walmart expanding pickup towers to 700 stores
The retail giant is also adding lockers so customers can pick up larger items like TVs.
By Daphne Howland • April 06, 2018
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Facebook earns MRC accreditation for ad impressions
The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.
By Erica Sweeney • April 06, 2018
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Stash tests programmatic branded content push with favorable results
The fintech startup worked with TripleLift to target millennial audiences on The Daily Dot and Thought Catalog webzines.
By Chantal Tode , Robert Williams • April 06, 2018
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Tinder finds match with Manchester City soccer
The dating app heralded its sponsorship of the soccer team by flying a blimp in club colors over the U.K. city.
By Robert Williams • April 06, 2018
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Ikea Place ranks as No. 2 free ARKit app
Downloads of apps built with Apple's AR software tools quadrupled to 13 million in six months, Sensor Tower data show.
By Robert Williams • April 06, 2018
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Starbucks debuts voice ordering on Samsung's Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 06, 2018
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Facebook seeks user feedback as scope of data privacy scandal grows
For the next week, users can offer ideas on new terms and data policy. Once they're finalized, Facebook will publish them and ask users to agree to them.
By Erica Sweeney • April 05, 2018
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ZTE partners with Taboola on Android rival to Apple News
In a point of differentiation for ZTE users, lock screen links will take users directly to publishers' websites.
By Robert Williams • April 05, 2018
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Juniper: 2.1B people will use mobile wallets by next year
Negative sentiments toward chip cards have opened an opportunity for mobile wallets to establish themselves as the preferred contactless method.
By Robert Williams • April 05, 2018
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Lyft expands test of monthly subscriptions for ride-hailing
Initial testing began last month with the $199 packages now available in 30 markets.
By Robert Williams • April 05, 2018
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Target calls on Google for first voice-activated coupon
The companies' partnership continues to deepen as they compete against Amazon.
By Natalie Koltun • April 04, 2018
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BigCommerce adds Google AMP support for 55K mobile merchants
In a pilot program last year, the company found that AMP-powered merchants saw up to 20% higher click-through rates.
By Robert Williams • April 04, 2018
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Jay-Z's D'ussé cognac decants hashtag, SMS ordering service
Twitter and Instagram users can request a delivery by including the hashtag #DUSSE100 in a post.
By Robert Williams • April 04, 2018
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Instagram restricts data-sharing with apps amid Facebook scandal
The photo-sharing app cut the number of times developers can pull data by 96% as parent company Facebook seeks to contain its continuing crisis.
By Robert Williams • April 04, 2018
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Honda dealer builds app for Google Assistant
Paragon Honda customers can schedule service appointments with voice commands.
By Robert Williams • April 04, 2018
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Grindr stops sharing HIV status with other companies
The gay dating app made the decision after previously defending sharing user data with third parties like Apptimize and Localytics.
By Robert Williams • April 03, 2018
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Deep DiveAfter Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Koltun • April 03, 2018