Lego uses AR for transatlantic snowball throwing contest

Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.

By Jessica Deyo • Nov. 14, 2023

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

By Chris Kelly • Nov. 13, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

Meta rolls out lead generation ad tools, AI features across family of apps

Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products.

By Chris Kelly • Nov. 9, 2023

Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.

By Aaron Baar • Nov. 9, 2023

Unilever spins TikTok soap opera as part of #CleanTok sponsorship

A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

By Peter Adams • Nov. 9, 2023

How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

By Jessica Deyo • Nov. 9, 2023

Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

By Peter Adams • Nov. 8, 2023

Stagwell acquires social-first creative agency Movers+Shakers

Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3.

By Aaron Baar • Nov. 6, 2023

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

By Chris Kelly • Updated Nov. 17, 2023

Home Depot, Vizio create shoppable content for the holidays

“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

By Aaron Baar • Nov. 2, 2023

Cutwater comes to the aid of holiday hosts with cocktail helpline

A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

By Sara Karlovitch • Nov. 2, 2023

How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

By Chris Kelly • Nov. 2, 2023

Walmart reunites ‘Mean Girls’ to boost Black Friday push

Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

By Chris Kelly • Nov. 1, 2023

Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

By Peter Adams • Oct. 31, 2023

Chips Ahoy leverages AR to support multicultural teen artists

The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

By Aaron Baar • Oct. 26, 2023

Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

By Jessica Deyo • Oct. 26, 2023

Meta revenue surges 23% but volatility could soften advertiser demand

Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

By Chris Kelly • Oct. 26, 2023

What Taco Bell and DoorDash learned about loyalty through collaboration

Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

By Chris Kelly • Oct. 20, 2023

Snap helps brands streamline creator partnerships with new solutions

Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

By Aaron Baar • Oct. 19, 2023

Why Inspire Brands puts identity at the center of its marketing

Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.

By Chris Kelly • Oct. 19, 2023

TikTok unveils Out of Phone OOH ad solution for brands

L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

By Aaron Baar • Oct. 17, 2023

Jack in the Box cooks up horror short for Halloween

“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

By Chris Kelly • Oct. 13, 2023

How Meta, TikTok ad-free tiers could impact advertiser budgets

Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

By Jessica Deyo • Oct. 12, 2023

Google helps advertisers extend social strategies across its platforms

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

By Aaron Baar • Oct. 12, 2023

E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

By Sara Karlovitch • Oct. 12, 2023