What We're Reading: Page 4
Industry reads hand-picked by our editors
Mar 21, 2024
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Digiday
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
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TechCrunch
Reddit prices IPO at $34 per share, the top of the range
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The Wall Street Journal
Why Ben & Jerry’s Will Keep Its Progressive Politics After Unilever Divorce
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Social Media Today
Google Announces New Ad Placement Partnership with Disney
Mar 20, 2024
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Ad Age
Comscore beats Nielsen to MRC accreditation for TV measurement using big data
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Digiday
Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
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The Wall Street Journal
Microsoft Hires DeepMind Co-Founder to Lead Consumer AI Unit
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Adweek
Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
Mar 19, 2024
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Ad Age
Procter & Gamble has saved 10% in-housing media, now wants better measurement and transparency
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Quartz
Unilever is ditching Ben & Jerry’s and its other ice cream brands
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Axios
Lego says its use of AI-generated images was a mistake
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Agriculture Dive
Budweiser maker first to adopt new ‘US Farmed’ consumer label
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The Hollywood Reporter
MrBeast Strikes Amazon Deal For Biggest Competition Series in TV History
Mar 18, 2024
Mar 15, 2024
Mar 14, 2024
Mar 13, 2024
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Variety
TikTok Ban: House Passes Bill That Would Outlaw App in U.S. Unless Its Chinese Parent Sells Ownership Stake
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MarketWatch
IBM begins layoffs amid push toward AI
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Retail Dive
Macy’s names new VP of media network
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Ad Age
Michael Kassan leaves MediaLink amid legal fight with owner UTA
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CNBC
EV euphoria is dead. Automakers trumpet consumer choice for U.S. car shoppers