Mobile analytics specialist Bango has struck a deal with mobile advertising network Admoda to help advertisers track the behavior of unique visitors.

Using the Bango Analytics service, Admoda will identify, track and build a profile of each unique visitor instead of simply measuring the number of visits.

"A lot of our content providers are always looking for advertising channels and so for Admoda's clients we can offer them the ability to uniquely identify and track each unique visitor from advertising campaigns," said Sarah Keefe, London-based vice president of marketing at Bango.

Based in London and listed on the London Stock Exchange, Bango also has offices in New York and Spain. The company's unique user ID tracks repeat visits to help mobile advertisers get an idea of buying patterns and trends.

The use of such analytics lets advertisers fine-tune their mobile sites and optimize ad campaigns.

Admoda delivers ad campaigns for clients such as 4Info, ShoZu, Buongiorno, Gameloft, Minick and Movilisto.

The ad network also has the Adultmoda offering for adult and gambling firms.

Admoda claims that Adultmoda is the only mobile Web ad network worldwide. It is said to serve millions of adult and gaming mobile ads daily.

Mobile advertisers typically run targeted mobile Web ad campaigns on a cost-per-thousand or cost-per-click basis using banners or text ads.

For their part, publishers monetize their mobile traffic to WAP sites or JAVA applications by placing banner or text ads next to content on their pages, a practice in line with the computer Internet.

Bango Analytics is designed to help advertisers understand how consumers interact with those mobile ads.

A hosted service, Bango Analytics lets mobile site owners worldwide connect their sites to the service for free.

"This is our first ad network partnership," Ms. Keefe said.