Editorials

Office for mobile is key to Microsoft’s future. Anyone home?

By Mickey Alam Khan

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

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Advertising

How to break into mobile native advertising

By Lauren Johnson

As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.

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Content

Heineken incentivizes app usage via augmented reality, contests

By Lauren Johnson

Heineken is launching a mobile application as part of a summer promotion that is aimed at driving repeat usage with contests and content that keep users coming back regularly.

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Research

IPhone impressions grow 28pc quarter-over-quarter: report

By Lauren Johnson

Not only did impressions from Apple’s iPhone grow quarter-over-quarter, the manufacturer also raked in more than one-third of Millennial Media’s market share during the first-quarter of 2013, according to a new report.

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Commerce

Can Google make a play in mobile search-based offers? - Mobile Commerce Daily

By Staff reports

Mobile Commerce Daily today - Can Google make a play in mobile search-based offers?; Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers.

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Advertising

Brian Atwood engages fans via month-long Instagram campaign - Luxury Daily

By Staff reports

Luxury Daily today - Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.

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Columns

Getting to mobile commerce: The build vs. buy decision

By Andy O'Dell

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

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Columns

6 tips for improving mobile customer experience

By Ian Truscott

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Advertising

By Staff reports

Welcome to the fifth edition of Mobile Marketer’s Classic Guide to Mobile Advertising.

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Classic Guides

Mobile Marketer's Mobile Women to Watch 2013

By Staff reports

Mobile Marketer’s Mobile Women to Watch 2013 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2013.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Commerce

Mobile commerce is the one mobile channel on fire. As retailers are learning – to their chagrin or delight – mobile can be their best friend, worst enemy or, as many view it, as the frenemy.

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Editorial calendar

Editorial calendar 2013 for Mobile Marketer

Here's the 2013 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Creative

Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

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