Advertising

Yamaha WaterCraft discloses mobile strategy

By Chris Harnick

After launching a sweepstakes that caused a 400-plus percent increase in consumers signing up for its SMS alerts program, Yamaha Watercraft is back at work on mobile initiatives.

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Advertising

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

By Dan Butcher

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

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Advertising

Google exec to keynote Mobile Marketing Day March 4 in New York

By Staff reports

Due to snow conditions the 2nd Mobile Marketing Day in New York, hosted by Mobile Marketer and the Direct Marketing Association, has been postponed to Thursday, March 4.

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Commerce

Target expands mobile commerce presence with gift cards - Mobile Commerce Daily

By Staff reports

Today in Mobile Commerce Daily: Target expands mobile commerce presence with gift cards; Levi’s Dockers mobile presence increases brand exposure; Teen Vogue launches shopping app to drive consumers in-store.

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Messaging

ChaCha receives more than 1M mobile questions Super Bowl Sunday

By Chris Harnick

ChaCha, the free answer service, saw more than a million mobile user questions Super Bowl Sunday, proving the power that SMS has in reaching young adults.

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Content

Luxury watchmaker Linde Werdelin launches ski guide app

By Dan Butcher

Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.

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Advertising

News Over Wireless taps mOcean Mobile for local ad serving

By Chris Harnick

Capitol Broadcasting Company’s News Over Wireless has selected mOcean Mobile to power local advertising, improving News Over Wireless’ ability to serve locally sold mobile ads across its network.

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Columns

Advertisers get failing grade for mobile marketing during Super Bowl broadcast

By Jeff Hasen

Clearly, the mobile industry has to work harder to convince the world’s biggest brands and agencies to add mobile components while reaching the world’s biggest audience.

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Advertising

Mobile Marketer's Mobile Outlook 2010

By Mickey Alam Khan

As Mobile Marketer's Mobile 2010 proves, marketers are integrating mobile into their multichannel plans. Yet another bright year for mobile marketing, media and commerce.

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Editorials

Announcing the official launch of Mobile Commerce Daily

By Mickey Alam Khan

Two years ago, Mobile Marketer was launched to offer news, analysis and opinion on mobile advertising, marketing, media and commerce. Now, Mobile Commerce Daily has officially launched.

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Classic Guides

Mobile Marketer's Mobile Women to Watch 2010

By Mickey Alam Khan

Mobile Marketer’s Mobile Women to Watch 2010 list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.

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Advertising

Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

This edition of Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice to brands, agencies and publishers on how to create, deploy and measure mobile ad campaigns and programs.

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Commerce

Mobile Marketer's Classic Guide to Mobile Commerce

By Giselle Tsirulnik

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

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