The Latest
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Impossible Foods has always claimed to bleed red, now its label will
Branding agency Jones Knowles Ritchie and Impossible’s in-house marketing and creative teams are responsible for the brand refresh.
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Google loses in local search to Instagram, TikTok among Gen Z
Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.
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Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
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How brands have activated on the Apple Vision Pro so far
Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.
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Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves.
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‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.
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Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
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Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
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Sociable: Meta announces range of updates to Advantage+ and shopping ads
Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.
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Lunchables Dunkables pits AI against kids’ imaginations
“A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork.
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GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
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Women’s sports score high for TV advertisers in new research
Individual athletes including NCAA superstar Caitlin Clark also demonstrated significant starpower.
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Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.
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Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.
Updated March 15, 2024 -
Wayfair refreshes brand ahead of first large-format store opening
The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.
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Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
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Barkley, OKRP merge to create ‘big indie’ agency
The merged company seeks to meet the challenges independent shops face in the current agency landscape.
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ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.
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The bad ad ecosystem: Here’s what the research says
As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report.
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Hugo Boss lands on Roblox to promote new denim-inspired clothing line
Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks.
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Sociable: TikTok calls on US users to oppose latest proposal to ban app
With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back.
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Apple highlights iPhone 15 Pro in live-action manga film
The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”
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DiGiorno’s Rescue Program uses AI to turn pizza mishaps into coupons
Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm.
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Apple blocks Epic’s rival app store
“Apple is trying to cynically kill off developers that stand up to them,” said Epic Director of Public Policy Leo Rees.
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Guinness celebrates Irish heritage with Jason Momoa
The Diageo brand tapped the action star to co-direct and produce a new campaign which will carry through the year.