Legal/privacy

NBA the latest to face patent infringement suit over SMS activities

By Chantal Tode

It is not just technology companies that are the subject of mobile-related patent infringement lawsuits these days. Increasingly, the mobile marketing activities of media companies, retailers, sports leagues and others are also the focus of such suits.

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Advertising

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

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Social networks

How would Klout Mobile shake up mocial marketing?

By Lauren Johnson

Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites on their mobile devices. So, how would a mobile component to social tracking tool Klout mix up mobile social marketing?

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Email

What is the secret to driving app downloads?

By Lauren Johnson

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

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Commerce

MasterCard tests NFC payments at movie theaters - Mobile Commerce Daily

By Staff reports

Mobile Commerce Daily today - MasterCard tests NFC payments at movie theaters; Ace Hardware’s new SMS program helps customers prepare for bad weather.

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Research

Apple not feeling much heat from Android tablets

By Chantal Tode

While Android’s share of the tablet market jumped to a record 39.1 percent in the fourth quarter of 2011, it is not expected to catch up to the iPad any time soon.

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Advertising

Saks CMO: Mobile, in-store experience to become more intertwined in 2012 - Luxury Daily

By Staff reports

Luxury Daily today - Saks CMO: Mobile, in-store experience to become more intertwined in 2012; Creating content is the new form of merchandising: WWD Digital Forum.

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Content

Club Med: Apps are key in consumer purchase cycle

By Giselle Tsirulnik

All-inclusive resort giant Club Med has launched applications for Apple’s iPhone and iPad to help consumers discover, share and book vacations.

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Columns

Harnessing mobile trends, technology and tips from industry giants

By Kalie Kimball-Malone

More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.

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Advertising

Mars M&Ms stirs up hype for new product launch via mobile ads

By Lauren Johnson

Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Advertising

By Giselle Tsirulnik

Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Commerce

By Giselle Tsirulnik

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

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Editorial calendar

Editorial calendar 2012 for Mobile Marketer

Here's the 2012 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

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Classic Guides

Mobile Marketer's Classic Guide to Mobile Creative

Mobile Marketer’s first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.

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