Messaging

Vitaminwater runs text campaign to increase brand awareness

By Giselle Abramovich

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness.

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Social networks

ShoZu targets social networks with one gateway

By Giselle Abramovich

ShoZu Inc. expanded its mobile social media service to Photobucket, Dailymotion, Friendster, Twitter and four additional Web 2.0 and Mobile 2.0 communities.

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Carrier networks

Virgin Mobile syncs with Burger King, Warner Music for $1 ringtone

By Mickey Alam Khan

Virgin Mobile USA has partnered with Burger King Corp. and Warner Music Group to make ringtones available for $1.

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Research

U.S. catching up with Britain in mobile social networking: Report

By Mickey Alam Khan

New data shows that the United States is almost closing the gap with Britain in its use of mobile social networking.

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Search

Sprint-Clearwire deal strenthens Google's mobile credentials

By Giselle Abramovich

The newly formed Clearwire Corp., a combination of Sprint and Clearwire’s broadband business, has partnered with Google Inc. in a step that may make the search giant's mobile presence stronger.

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Commerce

OECD official releases paper on mobile commerce

By Peter Avery

OECD official Peter Avery this week released a paper on mobile commerce with regulations, examples and dispute resolutions that member countries follow. The paper is reproduced in full.

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Advertising

Mobile Marketer's Mobile Outlook 2008

While the channel still faces challenges, there's no doubt that mobile marketing will this year win serious attention from marketers looking to move money where consumers are. Read more in Mobile Marketer's Mobile Outlook 2008.

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