Advertising

Absolut Vodka takes shot at mobile

By Dan Butcher

Pernod Ricard�s Absolut Vodka is leveraging the mobile channel for branding, customer engagement, entertainment and affinity.

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Commerce

Avon adds mobile commerce to existing online channel

By Giselle Tsirulnik

Avon is helping on-the-go representatives maximize their earnings through a new mobile commerce initiative.

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Commerce

Sears' top mobile exec to keynote Mobile Commerce Spotlight July 9

By Staff reports

Department store giant Sears' top mobile expert will headline Mobile Commerce Spotlight, a daylong conference July 9 focused on mobile commerce strategy, tactics and best practice.

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Advertising

Unilever�s Rexona runs "Detective Stripes" mobile ad campaign

By Dan Butcher

Unilever Brazil is running a mobile ad campaign to enrich the marketing mix of its Rexona Invisible brand.

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Database/CRM

Qdoba spices up loyalty program with mobile rewards

By Dan Butcher

Qdoba, a Mexican quick-service restaurant franchise specializing in burritos, has added a mobile rewards program to its traditional loyalty card program.

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Associations

Mobile Marketing Association updates best practices for cross-carrier mobile content

By Dan Butcher

The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.

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Content

ReachMD targets medical professionals wth iPhone app

By Giselle Tsirulnik

ReachMD, a multimedia provider of advanced healthcare education and information, has launched the �MedicalRadio� iPhone application to reach medical professionals and clinicians.

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Columns

How to ensure that the brand�s iPhone app isn�t deleted

By Maya Mikhailov

Key guidelines for brands that wish to remain on a consumer�s iPhone longer than a carton of milk remains drinkable in the fridge.

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Advertising

Mobile Marketer's Mobile Outlook 2009

By Mickey Alam Khan

As Mobile Marketer's Outlook 2009 proves, marketers understand the need to integrate mobile into their multichannel branding, customer acquisition and customer retention plans.

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Commerce

Mobile Marketer's Classic Guide to Mobile Commerce

By Giselle Tsirulnik

Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.

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Advertising

Mobile Marketer's Classic Guide to Mobile Advertising

By Mickey Alam Khan

Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.

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