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Heineken throws back to early 2000s with ‘The Boring Phone’
Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June.
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Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer
A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.
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Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.
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IPG, Zefr address social media misinformation with new tools
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.
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Southwest finds its swagger again with ‘The Big Flex’ campaign
Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.
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Athleisure is top dog in the teen closet: Here’s what the numbers say
While the cohort’s spending is down, clothing remains a popular purchase.
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AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
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Sociable: Meta brings advanced AI chatbot to all of its apps
Meta is making a bigger move to challenge OpenAI and others within the generative AI space.
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Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star Anthony Edwards.
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Hellmann’s launches SOS mission to save mayo from extinction
“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich.
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Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee
The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.
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Q&A
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.
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Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.
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Report: CMO tenure stabilizes, though volatility remains high at top brands
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
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Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
The CPG giant teamed with branding agency BrandOpus on its latest social media-friendly packaging makeover.
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J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.
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Q&A
Meet the agency behind some of CPG’s splashiest brand refreshes
From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity.
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DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson
The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed a bird with a pitch.
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Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB
Channels with “privacy by design solutions” are expected to outpace the market going forward.
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Smirnoff Ice unveils summer ‘surpr-ices’ for music festival season
A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.
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Powerade empowers athletes who ‘take a pause’ for global campaign timed to Olympics
The effort is rooted in an emotional spot featuring gymnast Simone Biles and will span TV, social media, on-site experiential activations and more.
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Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.
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Publicis credits new business tailwinds, tech rebound for continued strength
CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.
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WPP and Google partner to integrate martech and gen AI tools
The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies.
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Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art
Created with Mother New York, “Let The Journey Begin” imagines the steps of buying a home in New York City in the style of Renaissance frescoes.